A Workshop on “Good Business Practices for Competitive SMEs in ASEAN

Held on 10 March 2015 at the Radisson Blu, Cebu City

Understanding Requirements and Best

Practices of International Markets

EXISTING MARKETS

1. Market Research and Analysis is

already done.

2. Market Entry Strategy is already

fixed.

3. Deeper market penetration and

increase in market share are the

main objectives.

NEW MARKETS

1. Market Research and Analysis is yet to

be done.

2. New markets and products to be

developed.

3. Market Entry Strategy to be designed.

4. Markets and products must be

diversified. Right products to the right

markets.

MARKET ENTRY STRATEGY1. Demographics.

2. Trade Structure and Channels.

3. Trends and Segmentation.

4. Strategic Pricing.

5. Buyer Requirements.

6. Selecting promising Export Markets.

7. Incremental or radical innovation?

FREE TRADE AGREEMENTS1. AANZFTA – AUS-NZ-ASEAN

2. AFTA – ASEAN

3. JPEPA – JPN-PHL ECONOMIC PARTNERSHIP

4. ACFTA – ASEAN AND CHINA

5. AIFTA – ASEAN AND INDIA

6. AJCEPA – ASEAN AND JAPAN

7. AKFTA – ASEAN AND SOUTH KOREA

PREFERENTIAL STATUS OF PHL

1. GSP – UNITED STATES OF AMERICA (LAST

EXTENSION WAS EFFECTIVE TILL 31 JULY

2013). RENEWAL STILL IN US CONGRESS.

2. GSP+ - EUROPEAN UNION (6,274

PHILIPPINE PRODUCTS MAY ENTER THE EU

DUTY FREE. GRANTED ON 24 DECEMBER

2014.

SOME OTHER REQUIREMENTS

1. ISPM – International Standard for Phyto and

Phytosanitary Measures (Phytosanitary

certification). Required by WTO.

2. CARB – California Air Resources Board. CARB

certified wood only to the USA re formaldehyde

emissions in composite wood products. Required

in CA but also other US states.

3. CPSIA – Consumer Product Safety

Improvement Act of 2008 re harmful content in

children’s products such as lead / toxic materials.

SOME OTHER REQUIREMENTS

4. Quality Management System – ISO 9000 (can

be a requirement by the buyer)

5. Corporate Social Responsibility – ISO 26000

(can be a requirement by the buyer)

6. HACCP – Hazard Analysis Critical Control Points

(for food and drugs, maybe required by buyer)

7. C-TPAT – Customs Trade Partnership Against

Terrorism (required by the US government)

SOME OTHER REQUIREMENTS

8. IREGS – a requirement of the USDA (APHIS) for

animal product exports (BAI - PHL certification)

9. CITES – authority on trade of wildlife

(endangered species). EU is very strict on

documentation and certifications.

10. IIN – Importer Information Note for trade in

rabies-susceptible animals (UK – Balai Directive).

11. CE-MARKING – EU strictly requires this

marking for safety, health and environment

protection.

WTO - RULES OF ORIGIN

MAIN DOCUMENT IS THE CERTIFICATE OF ORIGIN

(proper CO is required by Customs Authorities)

WTO prescribes for the exact determination of

where the product is originally obtained!

A formula for determination of the origin of

products is provided.

ASEAN has a plan for self-certification

THANK YOU VERY MUCH FOR YOUR ATTENTION!

VISIT US AT WWW.PHILEXPORTCEBU.ORG