understanding social
DESCRIPTION
Overview for businesses struggling to understand how to incorporate social elements into their online strategy.TRANSCRIPT
UNDERSTANDINGUNDERSTANDING
SOCIALSOCIALCraig Kistler Twitter @SmallFarmDesign
What isWhat is
SOCIALSOCIAL
The need to fit in and belong is wired into our brains
Wanting to BelongWanting to BelongThe Psychology of
People are drawn to do what other people do. We want to be part of something bigger than just us.
We Do What Others DoWe Do What Others Do
People look to others for help in deciding which action to take
What Are YOU DoingWhat Are YOU Doing
People compare themselves to those in their social group more than they do to general society
We Are So Much AlikeWe Are So Much Alike
The The
ELEMENTSELEMENTSof socialof social
33ElementsElements+ a bonus+ a bonus
Using the feedback and what others have done to influence the behavior of visitors
Social ProofSocial Proof
Social Proof
Showing articles by popularity… …and Time
Social ProofShowing popular using data Showing popular using date (today)
Showing popular using artist vs. artist, location, & charting
Wanting to belong to a group of likeminded individuals
Social ValidationSocial Validation
Great way to show people ‘like me’ to encourage higher participation.
Social Proof
Doing the same thing as what others have done previously
Social NormsSocial Norms
Using an “in the moment” module shows other people are purchasing wine – it also serves as a way to explore content
In the Moment
How a person expressive themselves with a group or individual.
Social ExpressionsSocial Expressions
Why Use Social Why Use Social
Nudge people out of their comfort zone
Why Use Social Why Use Social
Nudge people out of their comfort zone
Encourage people to try something different
Why Use Social Why Use Social
Nudge people out of their comfort zone
Encourage people to try something different
Keep people to engaged
PRINCIPLESPRINCIPLESThe psychology conceptsThe psychology concepts
SOCIALSOCIAL
Scarcity
Scarcity
Scarcity
Set Completion
Scarcity
Set Completion
Bandwagon Effect
Scarcity
Set Completion
Bandwagon Effect
Reciprocity
Scarcity
Set Completion
Bandwagon Effect
Reciprocity
Affective Engagement
Social Principles Need to be Applied to Solid
Business Objectives to Have Any Positive Affect
Exploring social strategies should support not start the objective.
Social Principles Need to be Applied to Solid
Business Objectives to Have Any Positive Affect
WANT MOREWANT MOREHelpful ResourcesHelpful Resources
Made to Stick
Designing for the Social Web
Neuro Web Design
Yes!
The Paradox of Choice
Get Mental Notes
Bokardo
Design With Intent
What Makes Them Click
Get Mental Notes
Bokardo
Design With Intent
What Makes Them Click
[email protected] Twitter @SmallFarmDesign