understanding the user psychology and transport how to obtain efficacy in psycho-social change...
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Understanding the UserPsychology and Transport
How to obtain efficacy in psycho-social change
Antonio Consiglio, psychologist and psychotherapist
21st May, ECOMM 2015, Utrecht
• Tool
Index
• Practical examples
• Theoretical reflection
Antonio Consiglio, «How to obtain efficacy in psychosocial change», ECOMM 2015, 21st May, Utrecht
• Maximize efficiency
The theoretical model: what is it good for?
• Freeze behavioral change
• «Ex ante» evaluation: efficacy prediction during the design phase of a project
Antonio Consiglio, «How to obtain efficacy in psychosocial change», ECOMM 2015, 21st May, Utrecht
What point of view on the problem?
Problems are related to our perception of them.
(Von Glasersfeld 2009, Watzlavick, 1981)
Antonio Consiglio, «How to obtain efficacy in psychosocial change», ECOMM 2015, 21st May, Utrecht
«The use of the means of transport»
In other words, which theoretical model?
• Providing information or knowledge to fill the «Box»
• Reinforcing by incentives• Needs assessment • If…then / Cause-and-Effect relationship
• Mimetic process• Cooperative / competitive process• Identity process• Social value• No Needs assessment, but Goal oriented
the implicit «empty box» model the explicit «interactive mind» model
Antonio Consiglio, «How to obtain efficacy in psychosocial change», ECOMM 2015, 21st May, Utrecht
School context example 1:The Walking Bus
1) Survey2) Actions on/with parents3) Actions on kids
Antonio Consiglio, «How to obtain efficacy in psychosocial change», ECOMM 2015, 21st May, Utrecht
The Walking Bus1) survey
Q: Why going to school by car?A: - Heavy bag, - weather, - safety, - etc.
Q: Why should your son take part in the Walking Bus?A: - Personal growth, - decrease pollution, - learn safety practices, - because pupils like The Walking Bus, etc.
Antonio Consiglio, «How to obtain efficacy in psychosocial change», ECOMM 2015, 21st May, Utrecht
Questionnaire Performative Questionnaire
«empty box» model «interactive mind» model
The Walking Bus2) Actions on/with parents
Activists are involved All parents are involvedWe make them work by cooperative processes and form Self Managed Working Groups
Antonio Consiglio, «How to obtain efficacy in psychosocial change», ECOMM 2015, 21st May, Utrecht
«empty box» model «interactive mind» model
The Walking Bus3) Actions on kids
Same activity, but different engagement
Antonio Consiglio, «How to obtain efficacy in psychosocial change», ECOMM 2015, 21st May, Utrecht
«empty box» model «interactive mind» model
The Walking Bus
• 2000 pupils involved in mimetic/competitive processes
• *7 schools engaged
• 120 pupils walked to school everyday
• 5 groups of parents activated (more than 50 volunteers)
Antonio Consiglio, «How to obtain efficacy in psychosocial change», ECOMM 2015, 21st May, Utrecht
School context example 2:School Mobility Management
1) Actions on students
Antonio Consiglio, «How to obtain efficacy in psychosocial change», ECOMM 2015, 21st May, Utrecht
School Mobility Management
Random classStatistic and ecology lessons
Trendy classSelf-empowered classSelf-decided topic
«Empty box model» «Interactive mind model»
Antonio Consiglio, «How to obtain efficacy in psychosocial change», ECOMM 2015, 21st May, Utrecht
School Mobility Management
Creating interest in someone as future job
Group identity Goal-oriented group
«Empty box model» «Interactive mind model»
Antonio Consiglio, «How to obtain efficacy in psychosocial change», ECOMM 2015, 21st May, Utrecht
School Mobility Management
*Before: less than 10 students all over the school’s population moved to school by bike.After: more than 60 students moved to school by bike
Antonio Consiglio, «How to obtain efficacy in psychosocial change», ECOMM 2015, 21st May, Utrecht
We can define the «Use of means of transport» as:
- availability of the set of actions- Information redundancy- status/value of information- mimetic processes among people- cooperative/competitive processes among people- identity processes (individuation, separation, etc.)
The tool
Bicycle
Bicycle
Bicycle
Bicycle Bicycle
Bicycle
Bicy
cle
Bicycle
Antonio Consiglio, «How to obtain efficacy in psychosocial change», ECOMM 2015, 21st May, Utrecht
* Mentioned projects concern the experience implemented in Bisceglie, Apulia, Italia on 2013, funded from Apulia Region, CREA-ATTIVA-MENTE program, “Cicloattivi@scuola 2012”. Link to mobilita.regione.puglia.it or menteinterattiva.it
Grazie, ciaoAntonio Consiglio, psychologist, interactionist psychotherapist
Phone: +39 3200537154 - [email protected] - www.menteinterattiva.it