understanding youth
TRANSCRIPT
Understanding youth
From
Mehul Makasana
Introduction
• Worlds highest youths in India [below 30 age, theyare 700million people in India]
• Success drives youngsters today
• Television emerges the biggest engager, withaverage time spent a day at over
• India's youth population grew at over 2% to 459million in 2009 ( Age 13-35) and iterate youthconstitute around three-fourths, numbering 333million
Global trend in youth• Social networking websites becomes
popular as it provides easyinformation and connectivity withoutlimitations
• Youth becomes gadget lover
• Youth today highly ambitious
• Take money as a status symbol
• Just do it kind of attitude
• Want to be independent
• Individual decision maker
Indian youth trend
• "eco-cool“
• "dikhawa" (showoff)
• "looking ugly" is cool!(among In'glo'dians)
• "innovate ur words!"...inmobile / I'm text-talk
Bolder
More selfish & self
dependent
Individual decision makers
Smart workers
Taking money as status symbol
What are the CHANGES IN YOUTH
Factors Determining Youth Behavior
• Socio-economic status
• Educational levels
• Place of stay
• Presence of media
• Freedom ( In terms of taking decisions )
• Culture and Traditions
• Youth icons
• Friends and Family
Indian Youth Lifestyle
• Wearing fashionable clothes is important for a large segment of the youth.
• Being "desi" is becoming yammi..."be proud of your root"
• Indian youth like to have readily available food like fast food which is time saving for them
• Indian youth entertainment…
First preference
53
8
39
0
First Preference ( % )
Family
love
Career
Society
Source :- Indian youth report 2008 by kaustav sengupta
Objectives
• To know the situation and need of youth.
• To know the behavior of youth in various aspects.
• To know their lifestyle.
• To know their various habits like eating, entertainment, clothing style, etc…