unique treats
TRANSCRIPT
![Page 1: Unique Treats](https://reader036.vdocuments.net/reader036/viewer/2022070513/5883086b1a28abe70d8b6d31/html5/thumbnails/1.jpg)
Unique Treats“Don’t delay, get a sweet treat today!”
By: Yuniquie Robinson
![Page 2: Unique Treats](https://reader036.vdocuments.net/reader036/viewer/2022070513/5883086b1a28abe70d8b6d31/html5/thumbnails/2.jpg)
Where Are My Treats?• 112 South Street Boston, MA 02111• Between Chinatown & Downtown
![Page 3: Unique Treats](https://reader036.vdocuments.net/reader036/viewer/2022070513/5883086b1a28abe70d8b6d31/html5/thumbnails/3.jpg)
Mission Statement• At Unique Treats, we are known for our cool,
innovative menu and local recipes. Our staff is here to satisfy the sweet-tooth’s of Americans on the east coast and cater to our customers’ demands, and homes. We are sensitive to the
wide variety of food allergies and wish to exceed our customer’s standards and
expectations when making our affordable bakery products.
![Page 4: Unique Treats](https://reader036.vdocuments.net/reader036/viewer/2022070513/5883086b1a28abe70d8b6d31/html5/thumbnails/4.jpg)
Goals & Objectives• Short Term: Making around $100,000 in
sales in a year
• Long Term: Loyal customers and expanding
• Giving back to the community
![Page 5: Unique Treats](https://reader036.vdocuments.net/reader036/viewer/2022070513/5883086b1a28abe70d8b6d31/html5/thumbnails/5.jpg)
Philosophy• Customer satisfaction= key to success• Very passionate about my business• Want customers to tell everyone and
keep coming back.• Building bonds
![Page 6: Unique Treats](https://reader036.vdocuments.net/reader036/viewer/2022070513/5883086b1a28abe70d8b6d31/html5/thumbnails/6.jpg)
Who Owns Unique Treats?• Sole Proprietor • Like to be the only one in charge• Don’t have to compromise• Don’t have to split profits• Independent Woman• Show everyone I can take on this
responsibility on my own
![Page 7: Unique Treats](https://reader036.vdocuments.net/reader036/viewer/2022070513/5883086b1a28abe70d8b6d31/html5/thumbnails/7.jpg)
Who Dares to Compare?!• Sweet Cupcakes
• Cakeology
• Eldo Cake House
![Page 8: Unique Treats](https://reader036.vdocuments.net/reader036/viewer/2022070513/5883086b1a28abe70d8b6d31/html5/thumbnails/8.jpg)
My Uniqueness!• Colorful Cupcakes & Cakes
• Catering
• Delivery Services
![Page 9: Unique Treats](https://reader036.vdocuments.net/reader036/viewer/2022070513/5883086b1a28abe70d8b6d31/html5/thumbnails/9.jpg)
Let Me Introduce Myself• Institute of Culinary Education: diploma
in pastry and baking arts• Vanderbilt University: Master’s in
business, management, and marketing• Carlos Bake Shop in Hoboken, New
Jersey
![Page 10: Unique Treats](https://reader036.vdocuments.net/reader036/viewer/2022070513/5883086b1a28abe70d8b6d31/html5/thumbnails/10.jpg)
Buddy!
![Page 11: Unique Treats](https://reader036.vdocuments.net/reader036/viewer/2022070513/5883086b1a28abe70d8b6d31/html5/thumbnails/11.jpg)
If You’re Selling, I’m Buying!• Dessert & pastry products• Coffee, tea, juices, etc.• Customized cakes• “Special Item of the Week”• Color choice cupcakes & cakes• Special offers• Catering & delivery
![Page 12: Unique Treats](https://reader036.vdocuments.net/reader036/viewer/2022070513/5883086b1a28abe70d8b6d31/html5/thumbnails/12.jpg)
Menu Please…
![Page 13: Unique Treats](https://reader036.vdocuments.net/reader036/viewer/2022070513/5883086b1a28abe70d8b6d31/html5/thumbnails/13.jpg)
Target Market• Anywhere from ages 16-60 in the South
Shore area
• Teens walking around/shopping
• Families
• People employed in Downtown
![Page 14: Unique Treats](https://reader036.vdocuments.net/reader036/viewer/2022070513/5883086b1a28abe70d8b6d31/html5/thumbnails/14.jpg)
Pssst! Spread the Word…• Direct mail• Newspaper• Sign twirlers/giving out sample• Social media• Word of mouth• Business cards in local stores
![Page 15: Unique Treats](https://reader036.vdocuments.net/reader036/viewer/2022070513/5883086b1a28abe70d8b6d31/html5/thumbnails/15.jpg)
SWOTStrengths
- Unique cupcakes
- Working at Carlos Bakery and
attending a culinary program
- Offering the option to have the
public try customer’s home recipes
and receive a prize for it.
- Located in Downtown Boston
- Offering delivery’s
- Gluten free products
Weaknesses
- Lack of business ownership
experience
- Downtown Boston
Opportunities
- Creating a website
- Franchising
- Opening more locations
- International Marketing
Threats
- Sweet Cupcakes
- Cakeology
- Eldo Cake House
- Pricing with competitors
- Competition’s websites and
channels of distribution
![Page 16: Unique Treats](https://reader036.vdocuments.net/reader036/viewer/2022070513/5883086b1a28abe70d8b6d31/html5/thumbnails/16.jpg)
Management/Staff• Manager-2• Kitchen staff-6• Cashiers-4• Promotional staff-4• Delivery staff-6• Catering Staff-2• Bus boys-2• Accepts tips• Part time & full time• 4 paid sick days(full),2 paid sick days(part), 2 weeks paid
vacation(full), 1 week paid vacation(part), dental insurance, health benefits, life insurance(full)
![Page 17: Unique Treats](https://reader036.vdocuments.net/reader036/viewer/2022070513/5883086b1a28abe70d8b6d31/html5/thumbnails/17.jpg)
Ching! Ching!• $53,251.03= investment
• $250,000= loan
• $303,701.03= Start-Up Cost
![Page 18: Unique Treats](https://reader036.vdocuments.net/reader036/viewer/2022070513/5883086b1a28abe70d8b6d31/html5/thumbnails/18.jpg)
Bibliography"112 South Street, Boston MA 02111, MLS #71299351, Weichert.com." Weichert: Realtors,
Real Estate, Homes For Sale. N.p., n.d. Web. 23 May 2013.
<http://www.weichert.com/39863678/>.
"Kitchenware Set: Get a Deal on Stainless Steel Essentials at Sears." Sears | In-Store & Online
Shopping: Appliances, Clothing & More. N.p., n.d. Web. 23 May 2013.
<http://www.sears.com/basic-essentials-25-pc-stainless-steel-mega-set/p-
00866190000P?prdNo=1&blockNo=1&blockType=G1&PDP_REDIRECT=false&s_tnt
=39869:3:0>.
"LACK Coffee table - black-brown, 35 3/8x21 5/8 " - IKEA." Welcome to IKEA.com - IKEA.
N.p., n.d. Web. 23 May 2013.
<http://www.ikea.com/us/en/catalog/products/40104294/#/40104294>.
"License & Record Fees | City of Boston." Welcome | City of Boston. N.p., n.d. Web. 23 May
2013. <http://www.cityofboston.gov/licensing/licensefees.asp>.
"Start Your Own Bakery Tips." small business help, resources, tips, news, training. N.p., n.d.
Web. 23 May 2013. <http://www.bestsmallbizhelp.com/2010/05/small-biz-ideas-start-
your-own-bakery/>. MLA formatting by BibMe.org.
![Page 19: Unique Treats](https://reader036.vdocuments.net/reader036/viewer/2022070513/5883086b1a28abe70d8b6d31/html5/thumbnails/19.jpg)
Questions?
![Page 20: Unique Treats](https://reader036.vdocuments.net/reader036/viewer/2022070513/5883086b1a28abe70d8b6d31/html5/thumbnails/20.jpg)
Enjoy!• Okay, I know you all have been staring
at the lovely treats I’m about to pass out so… If there’s no more questions…
LET’S EAT SOME UNIQUE TREATS!
Thanks for your time <3