Unit 1:

Analysing media products and audiences

OCR Level 3Cambridge Technicals

in Media

Media Institution

Working Title

Launched in 1983 by Tim Bevan and Sarah Radclyffe, Working Title has built a reputation for

producing more than 70 world-class films including, Four Weddings and a Funeral,

Elizabeth, Bridget Jones The Edge of Reason and The Interpreter.

With Universal Studios as its parent company, Working Titleʼs small team of 42 employees headed

up by co-chairs Tim Bevan and Eric Fellner competes on a worldwide basis from their main

offices in London.

Selecting a film made by Working Title:

A popular Working Title release in 2007, this entertaining

action/comedy/mystery reached critical acclaim worldwide despite its

very British theme.

Simon Pegg and Nick Frost star in a narrative which sees them partnered as policemen in a

sleepy English village.

The filmʼs fast-paced editing and soundtrack is combined with the

dynamic use of mise en scene, camera shots, angles and movements, creates meaning and appeal for a national and

international target audience.

Hot Fuzz

The production process

Pre-production: producing script/storyboard

Hot Fuzz was written by Edgar Wright and Simon Pegg, they

spent eighteen months writing thescript.

The film had an eleven week shooting

schedule

The production processProduction: filming of the visuals, sound and SFX

The opening sequences were

filmed on location at Hendon Police

Training College.

The fictitious village of ʻSandfordʼ was recreated in

Wells, Somerset. Wells Cathedral had to be removed in

the post-production stage.

The conversation between Timothy Dalton and Simon

Pegg filmed in the supermarket took two days

to film.

The production process

Half an hour of footage was cut from the film during the editing

stage.

The visual effects were created by ten artists.

Post-production: filming of the visuals, sound and SFX

Creating the sequence where a character's head is crushed by some falling masonry, involved

using footage of a dummy filmed against a green screen.

Finding out about your audience

Here are some sample questions to ask…

1) Name?

2) Gender?

3) Age?

4) What are your favourite films?

5) What is your occupation?

6) What are your interests?

7) What do you spend your money on?

Hot Fuzz

NameGenderAge

Favourite films

Occupation

Interests

Lifestyle and spending habits

Male

Hot Fuzz, Shaun of the

Dead, Bad Boys

Films, music, theatre, keep fit

Senior Sales Assistant (£19 – 20k)

Going out to the cinema, clothing and

Tom

25

Finding out about your audience

Target audience profile for Hot Fuzz

taking my girlfriend out. Trying to save

to take my girlfriend on holiday. Likes

buying the latest gadget.

Distribution of Hot Fuzz

DVDs

Cinema

Internet (online

retailers)

Internet (downloading)

Retailers (supermarkets)

Retailers (high street retailers)

Advertising of Hot Fuzz

Magazine adverts

Interviews with stars Blogs

Banner advertising

Teaser trailers

WebsitesPosters

Premiere

Sponsorship

Theatrical trailers

Store displays

Legal and ethical constraints for Hot Fuzz

Film CertificationHot Fuzz is awarded its certification of “15” by the

BBFC, British Board of Film Classification, this

certification is dependent on themes contained within

the film:

Ofcom – Office of Communications:

Will decide whether the film can be screened pre or post

the watershed.

Use of language

Level of nuditySex

Violence

Imitable techniques

Horror

Use of drugs

Issues of representation in Hot Fuzz

Look at issues regarding the representation of race, gender and stereotypes in Hot Fuzz using audience

models of behaviour theories.

How are people, social groups, institutions and

places represented?

How are key characters such as Sergeant Nicholas Angel, PC

Danny Butterman, Simon Skinner, PC Doris Thatcher represented - is it positive or

negative?

Is the representation of Sandford and the police

positive or negative?

Understand the structure and

operating model of a media institution

What will you learn?What will you learn?After completing this unit you will:

Recognise the products which are made by a

media institution

Understand the target audience for

the products produced by the media institution

Be able to identify both the distribution and

advertising channels for the chosen product

ReferencesReferencesThe following websites were used to prepare this

presentation:

http://www.imdb.com

http://www.movie-locations.com/movies/h/hotfuzz.html

http://www.workingtitlefilms.com/

http://www.bbc.co.uk/

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