Primary Females aged 15-25social group EFemales in this age group like to be scared with their friends and have the time and the expendable income to go watch this film at the cinema. The Descent will appeal to stereotypical girls because it has a lot of blood and gore that they generally like and empowered woman because they will like to see this in a basically all woman cast.

Secondary Male aged 15-25

Unemployed and casual laborersMen will be attracted to the descent because of the all woman cast creating sex appeal and also because its has monster this would appeal to the general male audience.

Neil Marshall fans will be attracted to this film

If they like his other work because he was the director of this film. These fans will be ages 35-45 and will be most likely well educated in social economic class D/C.