unit 2 e marketing bits & bobs
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Unit 2 – eMarketing – Bits & Bobs
eMarketing Bits & Bobs
Keep it Simple!
Course Philosophy
Marketing is a plan to use certain channels to
What is Marketing?
reach & communicate with a target audience(Nadworny, 2011).
TraditionaleMarketing
Is this definition more applicable to Traditional or eMarketing?
Marketing is a plan to use certain channels to
reach & communicate with a target audience(Nadworny, 2011).
What is Marketing?
Marketing is a plan to use certain channels to
reach & communicate with a target audience(Nadworny, 2011).
TraditionaleMarketing
What is Marketing?
Traditional eMarketing
eMarketing Components
eMarketing
Components
Website
Blogs
Social
Crowd Sourcing
Feeds
Reviews / Ratings
Other
What are the components?
eMarketing Components
eMarketing
Components
Website
Blogs
Social
Crowd Sourcing
Feeds
Reviews / Ratings
Other
eMarketing Components
eMarketing
Components
Blogs
Social
Crowd Sourcing
Feeds
Reviews / Ratings
Other
SEM
(Paid
)SE
O
(Organic)
Website
eMarketing Components
eMarketing
Components
Website
Blogs
Social
Crowd Sourcing
Feeds
Reviews / Ratings
Other
eMarketing Components
eMarketing
Components
Website
Blogs
Crowd Sourcing
Feeds
Reviews / Ratings
Other
Social
eMarketing Components
eMarketing
Components
Website
Blogs
Social
Crowd Sourcing
Feeds
Reviews / Ratings
Other
eMarketing Components
eMarketing
Components
Website
Blogs
Social
Crowd Sourcing
Reviews / Ratings
Other
Tex
t
Imag
eA
ud
io
Vid
eoFeeds
eMarketing Components
eMarketing
Components
Website
Blogs
Social
Crowd Sourcing
Feeds
Reviews / Ratings
Other
eMarketing Components
eMarketing
Components
Website
Blogs
Social
Crowd Sourcing
Feeds
Reviews / Ratings
Other
eMarketing Components
eMarketing
Components
Website
Blogs
Social
Crowd Sourcing
Feeds
Reviews / Ratings
Other
Includes Location Based Services, QR Codes,
Apps, Display Ads, RSS & Geo – Content.
eMarketing Components
eMarketing
Components
Website
Blogs
Social
Crowd Sourcing
Feeds
Reviews / Ratings
Other
Marketing is a plan to use certain channels to
reach & communicate with a target audience(Nadworny, 2011).
What is Marketing?
Marketing is a plan to use certain channels to
reach & communicate with a target audience(Nadworny, 2011).
What is Marketing?
Marketing is a plan to use certain channels to
reach & communicate with a target audience(Nadworny, 2011).
TraditionaleMarketing
What is Marketing?
Traditional
eMarketing
Which is more important?
Marketing is a plan to use certain channels to
reach & communicate with a target audience(Nadworny, 2011).
What is Marketing?
What is the world Population? 7.0 Billion
How many people are on the Web?2.27 Billion
Marketing is a plan to use certain channels to
reach & communicate with a target audience(Nadworny, 2011).
What is Marketing?
But Where are the Users from?
Marketing is a plan to use certain channels to
reach & communicate with a target audience(Nadworny, 2011).
What is Marketing?
What has changed with communication?
Marketing is a plan to use certain channels to
reach & communicate with a target audience(Nadworny, 2011).
What is Marketing?
Marketing is a plan to use certain channels to
reach & communicate with a target audience(Nadworny, 2011).
What is Marketing?
The aim of web2.0 is to enhance the creativity, communications, secure information sharing, collaboration and functionality of the web.
The term "Web 2.0" describes the changing trends in the use of World Wide Web.
What is Web 2.0?
Marketing is a plan to use certain channels to
reach & communicate with a target audience(Nadworny, 2011).
What is Marketing?
We are in controlC
omm
unication
Partic
ipat
ionCommunity
Con
verg
ence
Many to ManyIts about people
Usability
Engagement
Marketing is a plan to use certain channels to
reach & communicate with a target audience(Nadworny, 2011).
What is Marketing?
Web 2.0 is not a thing
It’s a state of mind
Marketing is a plan to use certain channels to
reach & communicate with a target audience(Nadworny, 2011).
What is Marketing?
Marketing is a plan to use certain channels to
reach & communicate with a target audience(Nadworny, 2011).
What is Marketing?
Personal WebsitesEditors
Stickiness
Passive (Observer)
Read-Only Content
Web 1.0
BloggingBuzz
Syndication
Active (Participant)User-Generated Content
Web 2.0
Centralised Crowd sourcing
Marketing is a plan to use certain channels to
reach & communicate with a target audience(Nadworny, 2011).
What is Marketing?
Marketing is a plan to use certain channels to
reach & communicate with a target audience(Nadworny, 2011).
What is Marketing?
The channel has become a conversation rather than a message – one way communication to two way.
Businesses receive feedback which can inform their decision making– how they offer, reach and communicate!
Customers have a voice but businesses must listen and react turns traditional profile on it head!
Who hosts the conversation and who do we trust?? Other people like us!!!
Marketing is a plan to use certain channels to
reach & communicate with a target audience(Nadworny, 2011).
What is Marketing?Online Audience Profile
Marketing is a plan to use certain channels to
reach & communicate with a target audience(Nadworny, 2011).
Where do we start?
Where do we want to go?
How do we get there?
What is Marketing?
Where are we now?
Unit 2 – eMarketing – Bits & Bobs