Unit 2Unit 2

Newspapers and MagazinesNewspapers and Magazines

Created by Sally AnelloCreated by Sally Anello

Wall Street Journal

1908 ChristianScience Monitor

FactsFacts

““Nearly 55 million newspapers are sold Nearly 55 million newspapers are sold daily in the United States, and 5 ofdaily in the United States, and 5 of

10 people report reading a paper every 10 people report reading a paper every day.” Baran, 2008, p. 106) day.” Baran, 2008, p. 106)

Fewer than 30% of 18- to 29 year olds Fewer than 30% of 18- to 29 year olds read a daily paper.read a daily paper.

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Role of the media in a crisisRole of the media in a crisis

What happens if electricity goes off? What happens if electricity goes off? What media is affected?What media is affected?

What if cell phones have no reception?What if cell phones have no reception?

Can print media play a role in a crisis?Can print media play a role in a crisis?

From Chapter 2…From Chapter 2…

The The Times-PicayuneTimes-Picayune served a unique role after served a unique role after Hurricane Katrina.Hurricane Katrina.

They continued to operate without interruption They continued to operate without interruption from day 1.from day 1.

They knew local customs, political views, the They knew local customs, political views, the police, and the right people to talk to.police, and the right people to talk to.

They could give out facts, information about They could give out facts, information about location of food and supplies, and refute rumors.location of food and supplies, and refute rumors.

Only means of information for some people.Only means of information for some people.xx

The media are influential gatekeepers of The media are influential gatekeepers of information about political candidates and information about political candidates and political issues. If a candidate proposed political issues. If a candidate proposed dramatically reducing the ability of any one dramatically reducing the ability of any one company to control large amounts of media, do company to control large amounts of media, do you think that candidate would be given a fair you think that candidate would be given a fair opportunity to present such a case to the public? opportunity to present such a case to the public? Explain your answer.Explain your answer.

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MagazinesMagazines

From the reading about magazinesFrom the reading about magazines……

The average magazine reader has The average magazine reader has graduated from high school, is married graduated from high school, is married owns a home, works, and earns owns a home, works, and earns approximately $40,000.approximately $40,000.

If you like magazines, does this If you like magazines, does this description fit you?description fit you?

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Magazine TypesMagazine Types

Alternative magazines: Alternative magazines: Mother Jones, Mother Jones, the the Utne ReaderUtne Reader Business/money magazines: Business/money magazines: Money, Black EnterpriseMoney, Black Enterprise Celebrity and entertainment magazines: Celebrity and entertainment magazines: People, Entertainment WeeklyPeople, Entertainment Weekly Children’s magazines: Children’s magazines: Highlights, Ranger RickHighlights, Ranger Rick Computer magazines: Computer magazines: Internet, PC WorldInternet, PC World Ethnic magazines: Ethnic magazines: Hispanic, EbonyHispanic, Ebony Family magazines: Family magazines: Fatherhood, ParentingFatherhood, Parenting Fashion magazines: Fashion magazines: Bazaar, ElleBazaar, Elle General interest magazines: General interest magazines: Reader’s Digest, LifeReader’s Digest, Life Geographical magazines: Geographical magazines: Texas Monthly, Bay Area LivingTexas Monthly, Bay Area Living Gray magazines: Gray magazines: Modern MaturityModern Maturity Literary magazines: Literary magazines: Atlantic Monthly, Harper’sAtlantic Monthly, Harper’s Men’s magazines: Men’s magazines: GQ, Field & Stream, PlayboyGQ, Field & Stream, Playboy Newsmagazines: Newsmagazines: Time, U.S. News & World Report, NewsweekTime, U.S. News & World Report, Newsweek Political opinion magazines: the Political opinion magazines: the Nation, National ReviewNation, National Review Sports magazines: Sports magazines: Sport, Sports IllustratedSport, Sports Illustrated Sunday newspaper magazines: Sunday newspaper magazines: Parade, USA WeekendParade, USA Weekend Women’s magazines: Women’s magazines: Working Woman, Good Housekeeping, Ms.Working Woman, Good Housekeeping, Ms. Youth magazines: Youth magazines: Seventeen, Tiger Beat Seventeen, Tiger Beat Baran, 2008, p.142)Baran, 2008, p.142)

Ranking of advertising categoriesRanking of advertising categories

1 Automotive1 Automotive 2 Apparel and Accessories2 Apparel and Accessories 3 Home Furnishings and Supplies3 Home Furnishings and Supplies 4 Toiletries and Cosmetics4 Toiletries and Cosmetics 5 Drugs and Remedies5 Drugs and Remedies 6 Media6 Media 7 Direct Response Companies7 Direct Response Companies 8 Retail8 Retail 9 Financial, Insurance, and Real Estate9 Financial, Insurance, and Real Estate 10 Food and Food Product 10 Food and Food Product (Baron, 2008, p. 143)(Baron, 2008, p. 143)xx

Unit 2 AssignmentUnit 2 Assignment

Choose a newspaper - in print or online.Choose a newspaper - in print or online. Answer the 6 questions posed in the Answer the 6 questions posed in the

assignment. (See the Unit Breakdown assignment. (See the Unit Breakdown document in doc sharing.)document in doc sharing.)

1-2 pages1-2 pages Use correct grammar and paragraphingUse correct grammar and paragraphing Follow the paper format instructions in Follow the paper format instructions in

Class Hints in doc sharing.Class Hints in doc sharing.