Unit 6

新职业英语新职业英语

Contents

Listening & Speaking4

Warming-up1

Reading A2

Reading B3 Language Lab7 Language Lab7

Writing5

Mini-project6

Language Lab7 Entertainment8

Warm-up

Task 1

Task 2

Warm-1

Task 1 Work in pairs. Discuss with your partner and match the quality symbols with their meanings.

( ) 1. It is a compulsory conformity mark on many products placed on the single market in the European Economic Area. It certifies that a product has met European consumer safety, health or environmental requirements. ( ) 2. It is a standard for quality management systems. It is maintained by the International Organization for Standardization. ( ) 3. It is the abbreviation for China Compulsory Certification. It covers 135 products divided into 20 categories, including household appliances, motor vehicles, motorcycles, safety glasses, medical devices, lighting apparatus, cables and wires, etc.

B

A

C

Notes

Notes-1

ISO 9000

国际标准化组织国际标准化组织 90009000 。。 ISO9000ISO9000 系列是众多由 系列是众多由 ISOISO （国际标准化组织）设立的国际标准中最（国际标准化组织）设立的国际标准中最著名的标准。此标准并不是评估产品的质量。 著名的标准。此标准并不是评估产品的质量。 而是评估产品在生产过程中的品质控制，是一而是评估产品在生产过程中的品质控制，是一个组织管理的标准。个组织管理的标准。

Notes-2

CE

欧洲合格认证。大部分来自欧洲经济区（欧洲合格认证。大部分来自欧洲经济区（ EEAEEA ））的产品，都需要印上欧洲合格认证的产品，都需要印上欧洲合格认证 CECE 标志，代标志，代表产品制造商或服务提供者已确保产品符合相表产品制造商或服务提供者已确保产品符合相应的欧盟要求，而相应的评估程序也已完成。应的欧盟要求，而相应的评估程序也已完成。相关欧盟要求包括玩具安全、机械工具等。相关欧盟要求包括玩具安全、机械工具等。

Notes-3

CCC

中国强制性产品认证，又名中国强制认证，简中国强制性产品认证，又名中国强制认证，简称 称 CCC CCC 或 或 3C3C 。它是中华人民共和国强制规定。它是中华人民共和国强制规定各类产品进出口、出厂、销售和使用必须取得各类产品进出口、出厂、销售和使用必须取得的认证，只有通过认证的产品才能被认为在安的认证，只有通过认证的产品才能被认为在安全、电磁兼容性（全、电磁兼容性（ EMCEMC ） 、环保等方面符合强） 、环保等方面符合强制要求。制要求。 CCC CCC 标志的图案由基本图案、认证种标志的图案由基本图案、认证种类标注组成。类标注组成。

Warm-2

Task 2 Work in pairs. Discuss with your partner and match the following quality symbols with their corresponding products.

A F H B D G C E

Notes

Notes-1

中国质量认证中心（ CQC ）是经中央机构编制委员会批准、由国家质量监督检验检是经中央机构编制委员会批准、由国家质量监督检验检疫总局设立、委托国家认证认可监督管理委员会管理的疫总局设立、委托国家认证认可监督管理委员会管理的国家级认证机构。该中心颁发的认证包括产品认证（国家级认证机构。该中心颁发的认证包括产品认证（ CCCC

产品认证、农食产品认证、产品认证、农食产品认证、 CQC CQC 自愿性产品认证等）、自愿性产品认证等）、体系认证（体系认证（ ISO9001 ISO9001 认证、认证、 ISO4001 ISO4001 认证等）和国际认认证等）和国际认证（证（ CBCB认证、认证、 CECE认证等）。认证等）。

Notes-2

中国质量认证中心农食产品认证 中国质量认证中心（中国质量认证中心（ CQCCQC ）认证的一种。）认证的一种。

Reading AReading A

Text

Task 1Task 2Business Know-how

Text A-1

Product Recall

A product A product recall is is defined as the action taken to prevent as the action taken to prevent

the distribution, sales and use of a product which may the distribution, sales and use of a product which may pose a a

safety safety hazard to consumers. Such action may be taken if there to consumers. Such action may be taken if there

is probability that the use of the product would cause health is probability that the use of the product would cause health

consequences, injury or death.consequences, injury or death.

Reading A

Text A-2

Recalls are Recalls are costly to a company because they often to a company because they often entail

replacing the recalled product or paying for damage caused in replacing the recalled product or paying for damage caused in

use. In addition, there is also indirect cost following damage to a use. In addition, there is also indirect cost following damage to a

brand name and reduced trust in the manufacturer. A good brand name and reduced trust in the manufacturer. A good

example is the recall of over 500,000 Toyota Tundra pickup example is the recall of over 500,000 Toyota Tundra pickup

trucks, which had a steering problem, forcing the manufacturer trucks, which had a steering problem, forcing the manufacturer

to attempt to to attempt to right the problem. the problem.

Reading A

Text A-3

A country’s consumer protection laws usually have specific A country’s consumer protection laws usually have specific requirements requirements in regard to product recalls. Such regulations may product recalls. Such regulations may include how much of the cost the maker will have to bear, include how much of the cost the maker will have to bear, situations in which a recall is situations in which a recall is compulsory, or , or penalties for failure for failure to recall. A company may also to recall. A company may also initiate a recall voluntarily, a recall voluntarily, subject to the same regulations. Suppliers are encouraged to the same regulations. Suppliers are encouraged to voluntarily recall a product as soon as a defect is found. It is voluntarily recall a product as soon as a defect is found. It is in the best interest of the suppliers to make sure that these the suppliers to make sure that these products are effectively removed or prevented from reaching products are effectively removed or prevented from reaching the market place. the market place.

Reading A

Text A-4

Consumer organizations often examine products and warn Consumer organizations often examine products and warn

the public of possible defects that the public of possible defects that diminish a product’s a product’s

functional value or safety. In the meantime, individual functional value or safety. In the meantime, individual

consumers may use grass-roots consumers may use grass-roots tactics to bring public attention to bring public attention

to corporate misconduct. They may write to newspapers and to corporate misconduct. They may write to newspapers and

post information on product defects, threatening the maker’s post information on product defects, threatening the maker’s

publicity if the faults are not put right.publicity if the faults are not put right.

Reading A

Text A-5

When it becomes When it becomes apparent that a product is likely to cause that a product is likely to cause injury or health problems to a person, the supplier should take injury or health problems to a person, the supplier should take the necessary steps required to recall the product and control the necessary steps required to recall the product and control the risk. A product can bethe risk. A product can be recalled at three levels: wholesale, recalled at three levels: wholesale, retail and individual consumer. After assessing the product retail and individual consumer. After assessing the product distribution in market place, the supplier should determine the distribution in market place, the supplier should determine the levels of product recalls. Determination of the level of recalls is levels of product recalls. Determination of the level of recalls is dependent on how far the product has dependent on how far the product has penetrated the market the market from the supplier. An individual consumer recall is the most from the supplier. An individual consumer recall is the most serious and extensive type and involves serious and extensive type and involves recovery of the product of the product from individual consumers.from individual consumers.

Reading A

Text A-6

Being aware of product recalls isBeing aware of product recalls is

important for the safety of anyone important for the safety of anyone

who comes in contact with the product. who comes in contact with the product.

Unfortunately, recalls are not alwaysUnfortunately, recalls are not always

easy to learn about, and companies easy to learn about, and companies

do not always do not always publicize a recall in an a recall in an

effort to limit the cost of replacing effort to limit the cost of replacing

the product.the product.

Reading A

A-Trans-1Reading A

产品召回产品召回 产品召回是指针对存在消费安全隐患的产品所采取产品召回是指针对存在消费安全隐患的产品所采取的防止其流通、销售或使用的行动。如果消费者使用的防止其流通、销售或使用的行动。如果消费者使用产品有可能导致健康问题、身体损伤或死亡，那么就产品有可能导致健康问题、身体损伤或死亡，那么就需要采取产品召回的行动。需要采取产品召回的行动。

A-Trans-2

对于公司来说对于公司来说 ,, 产品召回需要付出高昂的代产品召回需要付出高昂的代价，因为公司通常要替换被召回的产品或赔偿消价，因为公司通常要替换被召回的产品或赔偿消费者因使用该产品受到的伤害。一个典型的例子费者因使用该产品受到的伤害。一个典型的例子就是丰田公司曾召回超过 就是丰田公司曾召回超过 50 50 万辆坦途牌轻型货万辆坦途牌轻型货车：由于转向装置存在问题，生产商不得不采取车：由于转向装置存在问题，生产商不得不采取行动纠正这一错误。行动纠正这一错误。

Reading A

A-Trans-3

一个国家的消费者保护法对于产品召回一个国家的消费者保护法对于产品召回通常都有具体的要求。这些法规涉及制造商应通常都有具体的要求。这些法规涉及制造商应承担的损失、哪些情况下必须召回产品，以及承担的损失、哪些情况下必须召回产品，以及制造商不召回产品所将面临的处罚。公司也会制造商不召回产品所将面临的处罚。公司也会主动召回产品，但需要遵从上述相同的法规。主动召回产品，但需要遵从上述相同的法规。一旦发现产品存在缺陷，供应商最好能主动召一旦发现产品存在缺陷，供应商最好能主动召回产品。有效确保这些产品不在市场上流通也回产品。有效确保这些产品不在市场上流通也是最符合供应商利益的。是最符合供应商利益的。

Reading A

A-Trans-4

消费者协会经常会进行产品检查并告知公消费者协会经常会进行产品检查并告知公众那些可能降低产品使用价值及安全性的缺陷。众那些可能降低产品使用价值及安全性的缺陷。同时，个体消费者也可以利用一些平民化的手段同时，个体消费者也可以利用一些平民化的手段让公众注意到一些企业的错误行为，比如写信到让公众注意到一些企业的错误行为，比如写信到报社，发布有关产品缺陷的信息，这样在错误得报社，发布有关产品缺陷的信息，这样在错误得不到更正时就可以威胁制造商的声誉。不到更正时就可以威胁制造商的声誉。

Reading A

A-Trans-5

当某种产品明显可能造成人身伤害或危及当某种产品明显可能造成人身伤害或危及消费者健康时，供应商应遵从必要的步骤召回消费者健康时，供应商应遵从必要的步骤召回产品以控制风险。产品召回可分为三个层面：产品以控制风险。产品召回可分为三个层面：批发商、零售商及单个消费者。供应商在评估批发商、零售商及单个消费者。供应商在评估完产品在市场的流通情况后，就应该决定从哪完产品在市场的流通情况后，就应该决定从哪个层面上召回产品。产品召回的层面取决于其个层面上召回产品。产品召回的层面取决于其在市场的渗透情况。从单个消费者层面召回产在市场的渗透情况。从单个消费者层面召回产品最为严重，涉及范围也最广，需要从每位消品最为严重，涉及范围也最广，需要从每位消费者手中收回产品。费者手中收回产品。

Reading A

A-Trans-6

充分了解产品召回对于保证接触产品的人充分了解产品召回对于保证接触产品的人员的安全意义重大。令人遗憾的是，消费者并员的安全意义重大。令人遗憾的是，消费者并不容易获知有关产品召回的信息，而公司为了不容易获知有关产品召回的信息，而公司为了控制替换产品的成本，通常也不会公布有关产控制替换产品的成本，通常也不会公布有关产品召回的信息。品召回的信息。

Reading A

n. a request by the manufacturer of a product that has been identified as defective to return it, as for necessary repairs or adjustments

Reading A

recall

e.g.e.g. The company issued a recall of all their latest hairdryers.

v. to ask for something to be returned, often because there is something wrong with it

e.g.e.g. The makers have recalled a lot of cars that were unsafe.

v. to say or explain what the meaning of a word or phrase is

Some words are hard to defineSome words are hard to define because they have many differentbecause they have many different uses.uses.

e.g.e.g. A budget is defined as “a plan of action expressed in money terms”.

Reading A

define

Tran: 一些词汇有很多不同用法，所以很难定义。

v. to create a threat, problem, etc. that has to be dealt with; to sit or stand in a particular position in order to be painted, drawn or photographed

e.g.e.g. Pollution poses a threat to the continued existence of this species.

Tran: 她摆了个姿势微笑着让摄影师拍照。 She posed and smiled for theShe posed and smiled for the cameraman.cameraman.

Reading A

pose

n. something that can be dangerous or cause damage

e.g.e.g. Growing levels of pollution represent a serious health hazard to the local population.

Tran: 每个人都意识到抽烟的危害。 Everyone is aware of the Everyone is aware of the hazards of smoking. hazards of smoking.

Reading A

hazard

a. causing problems or the loss of something; costing a lot of money, esp. when this is regarded as unreasonable or

unnecessary

e.g.e.g. a costly mistake/failure e.g.e.g. Mining can be costly in terms of lives.

Tran: 卖自己房子是一件高成本，耗时间的差事。 Selling your house can be a costly andSelling your house can be a costly and time-consuming business. time-consuming business.

Reading A

costly

v. to involve something as a necessary part or result

e.g.e.g. The work entails driving a long distance every day.

Tran: 这样大的投资不可避免地带来一些风险。 Such a large investment inevitablySuch a large investment inevitably entails some risks.entails some risks.

Reading A

entail

v. to correct something that is wrong or not in its normal state

e.g.e.g. It’s a terrible situation and we should right it as soon as possible.

Tran: 这个错误正在被纠正。 The mistake is being righted.The mistake is being righted.

Reading A

right

(=with regard to) concerning someone or something

e.g.e.g. The company’s position in regard to overtime is made clear in their contracts.

Tran: 关于你近来提交的工作申请，恐怕我们不能提供这份 工作给你。 In regard to your recent application, IIn regard to your recent application, I am afraid we are unable to offer you theam afraid we are unable to offer you the job.job.

Reading A

in regard to

a. that must be done because it is a law or someone in authority orders you to

e.g.e.g. Wearing seat belts in cars is compulsory by law.

Tran: 在许多大学英语是一门必修课。 English is a compulsory subject in manyEnglish is a compulsory subject in many universities. universities.

Reading A

compulsory

n. a punishment for breaking a law, rule or contract

e.g.e.g. The law imposes tough penalties on advertisers who do not tell the truth.

Tran: 逃票旅游的惩罚金额是 200 美元。 The penalty for traveling without a ticketThe penalty for traveling without a ticket is $200. is $200.

Reading A

penalty

v. to arrange for something important to start

e.g.e.g. The government has initiated a program of economic reform.

Tran: 知识分子围绕恐怖主义的话题掀起了一场 讨论。 Intellectuals have initiated a debateIntellectuals have initiated a debate on terrorism. on terrorism.

Reading A

initiate

depending on

e.g.e.g. They have authority to decide, subject to the minister’s approval.

Tran: 我们的计划根据天气而定。 Our plans may change Our plans may change subject to the weather. subject to the weather.

Reading A

subject to

being a good result or an advantage of someone orsomething

e.g.e.g. These reforms were in the best interests of the local government.

Tran: 为了安全起见，加油站禁止吸烟。 In the interest of safety, smoking isIn the interest of safety, smoking is forbidden at the gas station. forbidden at the gas station.

Reading A

in the interest(s) of

v. to become or make something become smaller, weaker, etc.

e.g.e.g. I don’t want to diminish her achievements, but she did have a lot of help.

Tran: 这些记忆不会随时间淡淡消逝。 These memories will not be diminished byThese memories will not be diminished by

time.time.

Reading A

diminish

n. a particular method you use to achieve something

e.g.e.g. Different circumstances involve adopting different tactics.

Tran: 他们尝试了各种策略来防止醉驾。 They tried all kinds of tactics to stop drinkThey tried all kinds of tactics to stop drink driving.driving.

Reading A

tactic

a. (not usually before noun) easy to see or understand e.g.e.g. It was apparent from her face that she was really upset.

Tran: 很快大家都清楚他不能唱歌。 It soon became apparent to It soon became apparent to everyone that he couldn’t sing.everyone that he couldn’t sing.

Reading A

apparent

v. to start to sell things to an area or country, or to have an influence there; to move into or through something

e.g. The company has been successful in penetrating overseas markets this year.

Tran: 爆炸的声音穿透了最厚的墙壁。 The noise of the explosion penetratedThe noise of the explosion penetrated the thickest walls. the thickest walls.

Reading A

penetrate

recovery

n. the action or process of getting something back; the process of becoming well again after an illness or injury

e.g. There’s a reward for information leading to the recovery of the missing diamonds.

Tran: 父亲从手术中获得完全的康复 My father has made a full recovery My father has made a full recovery fromfrom the operation.the operation.

Reading A

v. to make something known to the public

e.g.e.g. He refused to publicize his project.

Tran: 这个慈善工作通过媒体被大力宣扬。 The work of the charityThe work of the charity has been widely publicizedhas been widely publicized through the media. through the media.

Reading A

publicize

A-Task-1

Task 1Task 1 Complete the following table according to the passage.

damage to the brand name

compulsoryvoluntary

consumer organizations

retail wholesale

individual consumer

reduced trust in the manufacturer

Reading A

A-Task-2-1

1. What is the purpose of a product recall?1. What is the purpose of a product recall?

2. When is a product recall necessary?2. When is a product recall necessary?

3. What do a country’s consumer protection laws usually have 3. What do a country’s consumer protection laws usually have concerning product recalls?concerning product recalls?

Task 2Task 2 Answer the following questions according to the passage.

To prevent the distribution, sales and use of a product which may pose a safety hazard to consumers.

When there is probability that the use of the product would cause health consequences, injury or death.

They usually has regulations in regard to how much of the cost the maker will have to bear, situations in which a recall is compulsory, or penalties for failure to recall.

Reading A

A-Task 2-2

4. What can a consumer do to bring public attention 4. What can a consumer do to bring public attention to corporate misconduct?to corporate misconduct?

5. Why is it difficult for the public to learn about 5. Why is it difficult for the public to learn about product recalls?product recalls?

An individual consumer can write to newspapers and post information on product defects.

Because companies do not always publicize a recall in an effortto limit the cost of replacing the product.

Reading A

Business Know-how

Promoting Excellence in Quality Control

Develop a quality control system that works for the company; Document the quality control policies properly and keep documentation as simple as possible; Check the process from time to time to ensure that the policies are being properly implemented; Train the staff; Involve the management and staff members in quality control procedures and periodic reviews; Use standards to specify minimum quality criteria for suppliers and encourage them through some form of recognition.

Reading B

Reading B

Text

Task 1Task 2

Text B-1Reading B

Quality Control Process

Quality is not only an attitude, but also an established Quality is not only an attitude, but also an established system. Through strict procedures, our engineers keep control of system. Through strict procedures, our engineers keep control of quality throughout every step of production.quality throughout every step of production.

We divide the quality control process into three separate We divide the quality control process into three separate processes, which ensures that specialized professional processes, which ensures that specialized professional knowledge is applied to each stage of our operation.knowledge is applied to each stage of our operation.

Text B-2Reading B

Incoming Quality ControlIncoming Quality Control The IQC process conducts inspections and deals with quality The IQC process conducts inspections and deals with quality problems before the production process starts.problems before the production process starts.

Specific tasks of IQC include:Specific tasks of IQC include:● ● Perform sampling of incoming materials;Perform sampling of incoming materials;● ● Perform visual and functional inspection of material samples;Perform visual and functional inspection of material samples;● ● Keep track of quality control chart of inspected materials;Keep track of quality control chart of inspected materials;● ● Inform engineering staff of major deviations.Inform engineering staff of major deviations.

Text B-3Reading B

In-Process Quality ControlIn-Process Quality Control The IPQC process controls the quality systems during the The IPQC process controls the quality systems during the assembly process in order to detect and deal with problems assembly process in order to detect and deal with problems that may come up as a result of assembly.that may come up as a result of assembly.

Specific tasks of IPQC include:Specific tasks of IPQC include:● ● Perform inspections on assembled and in-processPerform inspections on assembled and in-process materialsmaterials;

Text B-4Reading B

● ● Use statistical control techniques and watch for major Use statistical control techniques and watch for major deviations;deviations;

● ● Perform in-process checks to ensure processes are up to Perform in-process checks to ensure processes are up to standard.standard.

Outgoing Quality AssuranceOutgoing Quality Assurance OQA is the last process before products are delivered to OQA is the last process before products are delivered to customers, and therefore is very important to ensure our customers, and therefore is very important to ensure our shipment is defect-free. Numerous redundancies with IQC and shipment is defect-free. Numerous redundancies with IQC and IPQC are performed here to ensure the validity of previous IPQC are performed here to ensure the validity of previous processes.processes.

Text B-5Reading B

Specific tasks of OQA include:Specific tasks of OQA include:

● ● Perform visual and functional Perform visual and functional

inspection;inspection;

● ● Apply sampling based on industry Apply sampling based on industry

standards;standards;

● ● Conduct reliability testing;Conduct reliability testing;

● ● Submit failure analysis reports Submit failure analysis reports

and inform engineering staff.and inform engineering staff.

B-Trans-1Reading B

质量控制流程质量控制流程 质量不仅是一种态度，而且是一套规范化的质量不仅是一种态度，而且是一套规范化的体系。通过严格的程序，工程师可以对生产过程体系。通过严格的程序，工程师可以对生产过程的每一个步骤进行质量监控。的每一个步骤进行质量监控。 我们的质量控制流程分为三个独立的过程，我们的质量控制流程分为三个独立的过程，确保将专业知识应用到生产的每一个环节。这个确保将专业知识应用到生产的每一个环节。这个体系也提供了必要的复检，避免遗漏任何质量问体系也提供了必要的复检，避免遗漏任何质量问题。题。

B-Trans-2Reading B

进料质量检验（进料质量检验（ IQCIQC ））IQC IQC 的任务是负责生产过程开始之前的检验的任务是负责生产过程开始之前的检验及质量问题的处理。及质量问题的处理。IQC IQC 的具体任务包括：的具体任务包括：● ● 对进料进行取样；对进料进行取样；● ● 对材料样品进行外观和功能检测；对材料样品进行外观和功能检测；● ● 跟踪受检材料的质量监控图；跟踪受检材料的质量监控图；● ● 将大的偏差通知工程技术人员。将大的偏差通知工程技术人员。

B-Trans-3Reading B

过程质量检验 过程质量检验 (IPQC)(IPQC)

IPQC IPQC 程序控制装配过程中的质量体系，以便程序控制装配过程中的质量体系，以便检查并处理装配过程中可能出现的问题。检查并处理装配过程中可能出现的问题。IPQC IPQC 的具体任务包括：的具体任务包括：● ● 对已组装好的和正在组装的材料进行检测对已组装好的和正在组装的材料进行检测；；

B-Trans-4Reading B

● ● 使用统计控制技术监控大的偏差；使用统计控制技术监控大的偏差；● ● 实施过程检查以确保所有过程都达标。实施过程检查以确保所有过程都达标。成品质量检验 （成品质量检验 （ OQAOQA ））OQA OQA 是产品送交客户前的最后一个过程，因此是产品送交客户前的最后一个过程，因此确保发出的货物没有瑕疵至关重要。在这里要进确保发出的货物没有瑕疵至关重要。在这里要进行进料质量检验（行进料质量检验（ IQCIQC ）和过程质量检验 ）和过程质量检验 (IPQC) (IPQC) 的多次复检，以确保前两个过程的有的多次复检，以确保前两个过程的有效性。效性。

B-Trans-5Reading B

OQA OQA 的具体任务包括：的具体任务包括：● ● 进行外观和功能检测；进行外观和功能检测；● ● 按工业标准进行抽样；按工业标准进行抽样；● ● 进行可靠性测试；进行可靠性测试；● ● 提交错误分析报告并通知工程技术人员。提交错误分析报告并通知工程技术人员。

B-Task-1

1__ Before the production process starts, the OQA process will __ Before the production process starts, the OQA process will conduct inspections.conduct inspections.

2__ OSE’s quality control process is divided into three separate 2__ OSE’s quality control process is divided into three separate processes: IQC, IPQC and OQA. processes: IQC, IPQC and OQA.

3__ OQA is the last quality control process before shipment of 3__ OQA is the last quality control process before shipment of the goods.the goods.

4__ Inspections are required in all of the three quality control 4__ Inspections are required in all of the three quality control processes.processes.

5__ In the quality control process, all the products and materials 5__ In the quality control process, all the products and materials are inspected.are inspected.

Task 1Task 1 Decide whether the following statements are true (T) of

false (F) according to the passage.F

T

T

T

F

Reading B

B-Task-2Reading B

Task 2Task 2 The following are some quality control tasks. Decide in which of the three quality control processes (IQC, IPQC,

OQA) they are carried out.1.1. Conduct the reliability testingConduct the reliability testing2.2. Examining the surface of the material to look for any Examining the surface of the material to look for any

defect.defect.3.3. Take out 1% of the finished products randomly to check Take out 1% of the finished products randomly to check

whether they are packed properly.whether they are packed properly.4.4. Report major deviations in the quality of the materials to Report major deviations in the quality of the materials to

the engineers.the engineers.5.5. Prepare a failure analysis report.Prepare a failure analysis report.6.6. Find out which step in the assembly process results in the Find out which step in the assembly process results in the

most defects.most defects.7.7. Increase the number of material samples for inspection Increase the number of material samples for inspection

according to the updated quality standard.according to the updated quality standard.

OQA

IQC

OQA

IQC

IPQC

OQA

IQC

ListeningListening & Speaking

Task 1Task 2Task 3Task 4Task 5

L-Task 1

Task 1Task 1 Listen to the conversation and fill in the blanks with what you hear.

W: We are unhappy with the machine we received last month.M: I’m very sorry to hear that. We seldom get any complaints about our products or services.W: Your trouble-free machine Lampe 300 has actually being making trouble in our workshop every day ever since it was set

up by your engineer two weeks ago. You should either replace the machine or offer us a credit.M: Well, it’s not our policy to provide replacements or a credit before any investigation is made.W: I think you have guaranteed the machine for three years.M: That’s right. Anyway I’ll send our engineer over to your factory to do the inspections first.W: I hope you can treat the matter as urgently as possible since we have many orders to fulfill nowadays.

Listening & Speaking

_________________

_______________

__________________

__________

_________________

声音声音

__________________

being

__________

L-Task 2

Task 2Task 2 Sarah is making a phone call about a defective product. Listen to the conversation and choose the best answer to each question you hear.

Listening & Speaking

ScriptScript

_______________________

__________

声音声音

L-2-Script

Task 2Task 2 ScriptScript

Listening & Speaking

声音声音

L-Task 3-1

Task 3Task 3 Listen to a journalist interviewing a toy manufacturer on the product recall. Decide whether the following statements are true or false. Then write key words to support your answers.

Listening & Speaking

ScriptScript

1. The product is recalled because excessive lead has been detected. True □ False □ _____________________________________________

2. Stricter quality control measures have been adopted after the recall.

True □ False □ __________________________________________

√

√

design problems; do not have excessive lead

声音声音

L-Task 3-2

Listening & Speaking

ScriptScript

3. Matt operates through its own plants. True □ False □ _____________________________________________

4. The recall has greatly influenced Matt’s orders. True □ False □ __________________________________________

√

√

cooperate with other companies

orders on the rise

声音声音

L-3-Script

Task 3Task 3 ScriptScript

Listening & Speaking

声音声音

L-Task 4-1

Task 4Task 4 John is asking his business consultant about quality control. Listen to the conversation and tick off the points the woman mentions.

Listening & Speaking

ScriptScript

√

√

声音声音

L-Task 4-2Listening & Speaking

ScriptScript

√

√

声音声音

L-4-Script

Task 4Task 4 ScriptScript

Listening & Speaking

声音声音

L-Task 5-1

Task 5Task 5 Listen to the passage twice and fill in the blanks with what you hear.

Listening & Speaking

In the late 1960s, a large department store in America had a special sale on electric knives. Although they were priced very low, surprisingly, few knives sold. The store then raised the price a little, and the knives quickly sold out. It is clearly different from what ______________________________ says. What could explain this strange phenomenon?

The most likely explanation for this event is that people often make judgments about __________________ based on their prices.

the demand and supply theory

the quality of items

声音声音

L-Task 5-2Listening & Speaking

Usually, high-quality items are expensive and low-quality items are cheap. Thus, when people see an item that appears unusually cheap, they suspect that the item has low quality. In the knives example, people must have thought that something was wrong with the knives because the price was so low. When the store raised the price a bit, people no longer thought that the deal was ___________________.too good to be true

声音声音

L-Task 5-3Listening & Speaking

It is true that sometimes quality depends on price. For example, consider how parents would act if they had

won _____________ and had to hire someone to watch their baby. Would they seek out the cheapest babysitter available? If they love their baby, they won’t act this way. Those who are willing to work for very little indicate that they are unable to get higher wages. They will probably provide low-quality child care. People know what is fair, and often _______________________________________________.

a free vacation

work less if paid less and work harder if paid more 声音声音

WritingWriting

Task 1

Task 2

W-Task 1-1

Task 1Task 1 Revise the following inappropriate sentences in questionnaires and explain why.

Writing

1. How do you feel about our products and do you have any suggestions for our improvements?

2. Don’t you think the distribution of fashion magazines is adequate?

3. Do you think the delivery service is prompt and liable?

Doublequestions. The sentence should be divided into two separate questions: How do you feel about our products? Do you have any suggestions for our improvements?

Negative question.Do you think the distribution of fashion magazines is adequate?

Difficult terms.Do youthink the delivery service is quick enough?

W-Task 1-2Writing

4. In a typical month, how often do you shop online?

5. How do you usually go to work? — By bus. — By subway. — By private car.

The question doesn’t include all the possible alternatives. —By bus. —By subway. —By private car. —By ship. —By train. —By bike. —On foot

Not specific.In October, how often do you shop online?

W-Task 2

Task 2Task 2 Suppose you are hired by the marketing department of a mobile phone company, and asked to prepare a questionnaire to determine college students’ preference for messenger products ( 聊天软件 ). Draft an appropriate questionnaire and use it to collect information from your classmates.

Writing

You may consider the following aspects in your study:→ Messenger brands (e.g. MSN Messenger, Tencent QQ, Yahoo Messenger, ICQ, Skype, etc.) → Messenger function → Reasons for choosing certain kinds of messengers → Frequency of using the messengers

MiniMini-project

Work in groups. Your company specializes in children’s toys and has lately developed a new product. Search the website of China Quality Certification Centre (CQC), and try to find out the information on the quality certification your new product is subject to. Then report the details in class. Below is the homepage of CQC for your reference.

Your report should include the following information:

1. Which product certification can be awarded to your new product (e.g. CCC, CQC, CB or ISO)?2. Brief introduction of the certification (e.g. CCC’s full name, products subject to CCC, etc.).3. What does a sample of certification look like?

SampleMini-project

Language LabLanguage Lab

Task 1

Task 2Task 3Task 4

Task 5

( ) 1. recall( ) 1. recall

( ) 2. hazard ( ) 2. hazard

( ) 3. consequence ( ) 3. consequence

( ) 4. entail ( ) 4. entail

( ) 5. compulsory ( ) 5. compulsory

( ) 6. penalty( ) 6. penalty

( ) 7. diminish ( ) 7. diminish

( ) 8. publicize ( ) 8. publicize

( ) 9. retail ( ) 9. retail

( ) 10. recovery( ) 10. recovery

LL-Task 1Language Lab

DDHHAABB

JJCC

EEFFGG

II

Task 1Task 1 Match the words on the left with their meanings on the right.

A. a result of something that has happenedA. a result of something that has happenedB. involve something that cannot be avoidedB. involve something that cannot be avoidedC. punishment for breaking a law, rule or contractC. punishment for breaking a law, rule or contractD. ask for something to be returned, often D. ask for something to be returned, often because there is something wrong with itbecause there is something wrong with itE. become or make something become smaller, E. become or make something become smaller, weaker, etc.weaker, etc.F. make something known to the publicF. make something known to the publicG. the selling of goods to the public usually G. the selling of goods to the public usually through shops/storesthrough shops/storesH. something that can be dangerous or cause H. something that can be dangerous or cause damagedamageI. the action or process of getting something I. the action or process of getting something back; the process of becoming well again after back; the process of becoming well again after an illness or injuryan illness or injuryJ. that must be done because of a law or a ruleJ. that must be done because of a law or a rule

LL-Task 2-1Language Lab

Task 2Task 2 Complete the following sentences with the words from Task 1. Change the form if necessary.

1. Many believe that poverty is a direct _____________1. Many believe that poverty is a direct _____________ of overpopulation .of overpopulation . 2. The project would ____________ a huge increase2. The project would ____________ a huge increase in defense spending.in defense spending. 3. The amount of water in the pond will ___________3. The amount of water in the pond will ___________ as the dry season continues.as the dry season continues. 4. She made a remarkable _____________ from the 4. She made a remarkable _____________ from the illness.illness. 5. In this country, ______________ for stealing was 5. In this country, ______________ for stealing was death many years ago.death many years ago.

consequenceconsequence

entailentail

diminishdiminish

recoveryrecovery

penaltypenalty

LL-Task 2-2Language Lab

6. The firm manufactures and ____________ its own range 6. The firm manufactures and ____________ its own range of sportswear.of sportswear.7. The car factory7. The car factory ________________________ all the cars which were all the cars which were supposed to have safety faults.supposed to have safety faults.8. In Britain, education is8. In Britain, education is ________________________ between the ages between the ages of 5 and 16.of 5 and 16.9.9. Cigarette smoking is a major healthCigarette smoking is a major health ________________________ and and may result in your death.may result in your death.10. Charles was in town for a couple of weeks to10. Charles was in town for a couple of weeks to ______________________ his new book.his new book.

retailsretails

recalledrecalled

compulsorycompulsory

hazardhazard

publicizepublicize

LL-Task 3Language Lab

Task 3Task 3 Complete the sentences with the following words or phrases. Change the form if necessary.

1. The purpose of this paragraph ________________ the technical1. The purpose of this paragraph ________________ the technical term term oscillatoroscillator..2. We constructed the railway ________________ common people. 2. We constructed the railway ________________ common people. 3.3. It was ________________ that the young people had disgracedIt was ________________ that the young people had disgraced themselves and their respective parents.themselves and their respective parents.4. ________________ your problem, I would like to make a 4. ________________ your problem, I would like to make a suggestion.suggestion.5. The police at the news conference said the push _________ 5. The police at the news conference said the push _________ eliminate threat to the city.eliminate threat to the city.

is to defineis to define

in the interest ofin the interest ofapparentapparent

In regard toIn regard to

aimed toaimed to

LL-Task 4-1Language Lab

Task 4Task 4 Rewrite the following sentences after the models.Model 1: Model 1: The supplier should take the necessary steps. These steps are required The supplier should take the necessary steps. These steps are required to recall the product and control the risk.to recall the product and control the risk.The supplier should take the necessary steps The supplier should take the necessary steps requiredrequired to recall the to recall the product and control the risk.product and control the risk.

1. What do you think of the play? The play was put on by the students.1. What do you think of the play? The play was put on by the students.

2. She is a nurse. She is trained by ourselves.2. She is a nurse. She is trained by ourselves.

3. The treaty was published in 1887. The treaty was not known to the 3. The treaty was published in 1887. The treaty was not known to the public until last year.public until last year.

The treaty published in 1887 wasn't known to the public The treaty published in 1887 wasn't known to the public until last year.until last year.

What do you think of the play put on by the students?What do you think of the play put on by the students?

She is a nurse trained by ourselves. She is a nurse trained by ourselves.

LL-Task 4-2-1Language Lab

Model 2: Model 2:

Anyone who comes in contact with a product should be aware ofAnyone who comes in contact with a product should be aware ofproduct recalls. It is important for their safety.product recalls. It is important for their safety.

Being aware of product recallsBeing aware of product recalls is important for the safety of anyone is important for the safety of anyone who comes in contact with the product.who comes in contact with the product.

1.1. You should read English aloud in the morning. It will do you a lot You should read English aloud in the morning. It will do you a lot of good.of good.

Reading English aloud in the morning will do you a lot of Reading English aloud in the morning will do you a lot of good.good.

LL-Task 4-2-2Language Lab

2. I won’t argue with you anymore. It makes me tired.2. I won’t argue with you anymore. It makes me tired.

3. Many people don’t like speaking in public. It’s a challenge to them.3. Many people don’t like speaking in public. It’s a challenge to them.

Speaking in public is a challenge to many people. Speaking in public is a challenge to many people.

Arguing with you makes me tired. Arguing with you makes me tired.

LL-Task 5-1Language Lab

Task 5Task 5 Translate the following into English using the given words or phrases.

1. 1. 我们都要受自然规律的支配。 我们都要受自然规律的支配。 ((subject tosubject to))

2. 2. 他发起了一场关于开办新学校的讨论。他发起了一场关于开办新学校的讨论。 ((initiateinitiate))

3. 3. 我们了解所有新老邻居的情况。 我们了解所有新老邻居的情况。 ((learn aboutlearn about))4. 4. 这两家公司虽是竞争对手这两家公司虽是竞争对手 ,, 但彼此保持联系很多年了。但彼此保持联系很多年了。 ((in in contact withcontact with))

We are all subject to the laws of nature.We are all subject to the laws of nature.

He has initiated a discussion about opening new schools.He has initiated a discussion about opening new schools.

We learned about all the neighbors, old and new.We learned about all the neighbors, old and new.

Competitors as they are, these two companies have Competitors as they are, these two companies have been in contact with each other for many years.been in contact with each other for many years.

LL-Task 5-2Language Lab

5. 5. 不让他加入网球俱乐部对他伤害很大。不让他加入网球俱乐部对他伤害很大。 ((exclusionexclusion))

6. 6. 你得打电话找名管道工人让机器恢复正常。你得打电话找名管道工人让机器恢复正常。 ((put rightput right))

7. 7. 这个评委会负责评定一栋建筑物是否值得保存。 这个评委会负责评定一栋建筑物是否值得保存。 ((assessassess)) 8. 8. 地震后一个月大规模的重建工作就开始了。地震后一个月大规模的重建工作就开始了。 ((extensiveextensive) )

His exclusion from the tennis club hurt him very His exclusion from the tennis club hurt him very much.much.

You’ll have to call a plumber to put the machine right.You’ll have to call a plumber to put the machine right.

The committee is responsible for assessing whether a The committee is responsible for assessing whether a building is worth preserving.building is worth preserving.

Extensive rebuilding work was soon carried out just one Extensive rebuilding work was soon carried out just one month after the earthquake. month after the earthquake.

Entertainment

Entertainment

BackgroundBackground

Another Day in ParadiseAnother Day in Paradise Sung by: Phil CollinsSung by: Phil Collins

声音声音

Background

This song, Another Day in Paradise, is like a narrative poem, expressing the thought of the sympathy for the weak and the "heaven" in the dark society. It describes a kind, homeless woman appealed for the passers-by, but got refused. This is a strong and realistic song. The singer Collins was one of only three recording artists (along with Paul McCartney and Michael Jackson) who have sold over 100 million albums worldwide both as solo artists and (separately) as principal members of a band.

Entertainment

BackgroundBackground

Thank You!

新职业英语新职业英语