united states postal service ® ank link ™ the new address quality tool intelligent mail address...

United States Postal Service®

ANKLink™ The New Address Quality Tool

Intelligent Mail Address Quality

WEBCAST Monday August 15, 2005

National Customer Support Center Memphis TN

Why Use ANKLink™?



Attempted Not Known and Forwarding Order Expired accounts for 30% of the reasons why mail is Undeliverable As Addressed (UAA) after eliminating forwarding volumes.

It costs USPS® .58 cents to return to sender and .04 cents to dispose of UAA mailpieces.

USPS® cost to handle ANK/FOE mailpieces:

$300 million per year!

The New Address Quality ToolANKLink™

Estimated cost to mailers for ANK/FOE mail based on postage costs alone:

$ 120 million per year!


USPS® goal is to reduce UAA volume by 50% by 2010

New tools and strategies are required to drive UAA out of the mailstream!

ANKLink gives service providers and mailers another tool to make intelligent choices when making decisions to mail to an address.


ANKLink is an enhancement to the existing 18-month version of the NCOALink™ product.

The ANKLink enhancement gives NCOALink licensees the ability to provide mailers with feedback that there is a “probable move” for the name and address submitted beyond the 18-month change-of-address database.

Matches in months 19 through 48 will not reveal a new address, but provide an ANKLink return code (77) along with a standard NCOALink code. ANKLink may only be used in conjunction with standard NCOALink processing.

The New Address Quality Tool

ANKLink™

Data

Data

Input Name and Address, COA Filed 14 Months ago




NCOALink™ New Address & or Return Code

NCOALink™ New Address & or Return Code

ANKLINK™ 77 & Return Code(No New Address)

ANKLINK™ 77 & Return Code(No New Address)

In ANKLink enhanced NCOALink processing an input name and address in which the COA was filed between 1 and 18 months ago that makes a match will return either a new address and/or any appropriate return code.

If matching to a COA filed 19 through 48 months ago an ANKLink 77 code is returned along with the appropriate NCOALink return code.

10101110101100010011101010011000000110001011101010110001010110011101101001001001010100011000001010011001001011000000001000101001010100011111100001011010111000010110110010000000000000000000111000111101011001111111011010000110001001111111111011111111110

Data 19-48

Data 1-18

Mailers can:

Make informed choices regarding a specific customer contact

Continue to update customer’s old address with new address in months 1 through 18

Detect “probable” moves months 19 through 48

– choose to suppress the customer from the list or

– determine the actual new address by engaging the services of a full-service NCOALink™ licensee.

The New Address Quality Tool

ANKLink™

Features & Benefits

Improves overall value of mail

Improves potential response rates

– Removes unproductive mail from mailings

Reduces volume and cost of UAA handling

Positive effect on current residents by reducing mail addressed to prior residents

Environmentally friendly

ANKLink™

Using ANKLink™



No Added Certification

Download From RIBBS– http://ribbs.usps.gov/files/ncoalink/LSP%5FINFO/ANKLINK_REQUESTFORM.DOC

…Or– http://ribbs.usps.gov/files/ncoalink/EU%5FINFO/ANKLINK_REQUESTFORM.DOC

Fill-In and Fax to NCSC @ 901.681.4579

Fees– Limited Service Providers $3,500

– End User Mailer $750

ANKLink™Applying

Move Effective Date

CSL Record Length Increase to 2200 Bytes

– All NCOALink™ Service Providers and End Users

– Capture ANKLink Statistics

– Updates by August 31

New Required Text Documentation

Performance RequirementsANKLink™

NCOALink™ Rules Apply

Not an Acronym

TM in Superscript

Only as an Enhancement to NCOALink™

Cannot Claim Move Update Requirement Qualification

ANKLink™Trademarks & Advertising

Your Questions

National Customer Support Center

800-589-5766

Thank you!

united states postal service ® ank link ™ the new address quality tool intelligent mail address...

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