universities as regenerators: rupert goddard, sheppard robson
TRANSCRIPT
![Page 1: Universities as Regenerators: Rupert Goddard, Sheppard Robson](https://reader030.vdocuments.net/reader030/viewer/2022032714/55abf9401a28ab92528b47d8/html5/thumbnails/1.jpg)
Space, Place & BrandHow Education Can Make Regeneration Work
![Page 2: Universities as Regenerators: Rupert Goddard, Sheppard Robson](https://reader030.vdocuments.net/reader030/viewer/2022032714/55abf9401a28ab92528b47d8/html5/thumbnails/2.jpg)
The campus remains a powerful attractor
Students demanding a new experience
![Page 3: Universities as Regenerators: Rupert Goddard, Sheppard Robson](https://reader030.vdocuments.net/reader030/viewer/2022032714/55abf9401a28ab92528b47d8/html5/thumbnails/3.jpg)
New commercial landscape
2011 Partnership enabled regeneration
![Page 4: Universities as Regenerators: Rupert Goddard, Sheppard Robson](https://reader030.vdocuments.net/reader030/viewer/2022032714/55abf9401a28ab92528b47d8/html5/thumbnails/4.jpg)
An immediate x-factor
The University anchors a mixed use development
![Page 5: Universities as Regenerators: Rupert Goddard, Sheppard Robson](https://reader030.vdocuments.net/reader030/viewer/2022032714/55abf9401a28ab92528b47d8/html5/thumbnails/5.jpg)
Birley & Brooks
![Page 6: Universities as Regenerators: Rupert Goddard, Sheppard Robson](https://reader030.vdocuments.net/reader030/viewer/2022032714/55abf9401a28ab92528b47d8/html5/thumbnails/6.jpg)
‘Beyond-campus’ thinking
Accelerate regeneration
![Page 7: Universities as Regenerators: Rupert Goddard, Sheppard Robson](https://reader030.vdocuments.net/reader030/viewer/2022032714/55abf9401a28ab92528b47d8/html5/thumbnails/7.jpg)
![Page 8: Universities as Regenerators: Rupert Goddard, Sheppard Robson](https://reader030.vdocuments.net/reader030/viewer/2022032714/55abf9401a28ab92528b47d8/html5/thumbnails/8.jpg)
1972, communities cleared
Unfit for purpose
![Page 9: Universities as Regenerators: Rupert Goddard, Sheppard Robson](https://reader030.vdocuments.net/reader030/viewer/2022032714/55abf9401a28ab92528b47d8/html5/thumbnails/9.jpg)
1984, abandoned
Commercial projects fail to gain traction
![Page 10: Universities as Regenerators: Rupert Goddard, Sheppard Robson](https://reader030.vdocuments.net/reader030/viewer/2022032714/55abf9401a28ab92528b47d8/html5/thumbnails/10.jpg)
Brooks saw the opportunity
Shared benefit underpinned the deal
![Page 11: Universities as Regenerators: Rupert Goddard, Sheppard Robson](https://reader030.vdocuments.net/reader030/viewer/2022032714/55abf9401a28ab92528b47d8/html5/thumbnails/11.jpg)
![Page 12: Universities as Regenerators: Rupert Goddard, Sheppard Robson](https://reader030.vdocuments.net/reader030/viewer/2022032714/55abf9401a28ab92528b47d8/html5/thumbnails/12.jpg)
Development framework sets the foundations
Building trust
![Page 13: Universities as Regenerators: Rupert Goddard, Sheppard Robson](https://reader030.vdocuments.net/reader030/viewer/2022032714/55abf9401a28ab92528b47d8/html5/thumbnails/13.jpg)
A re-interpretation
The link to All Saints
![Page 14: Universities as Regenerators: Rupert Goddard, Sheppard Robson](https://reader030.vdocuments.net/reader030/viewer/2022032714/55abf9401a28ab92528b47d8/html5/thumbnails/14.jpg)
Plan developed with community access in mind
Homes for Change
![Page 15: Universities as Regenerators: Rupert Goddard, Sheppard Robson](https://reader030.vdocuments.net/reader030/viewer/2022032714/55abf9401a28ab92528b47d8/html5/thumbnails/15.jpg)
Brand informs all thinking
A popular addition to the community
![Page 16: Universities as Regenerators: Rupert Goddard, Sheppard Robson](https://reader030.vdocuments.net/reader030/viewer/2022032714/55abf9401a28ab92528b47d8/html5/thumbnails/16.jpg)
An idea applied consistently
Shared investment in the brand
![Page 17: Universities as Regenerators: Rupert Goddard, Sheppard Robson](https://reader030.vdocuments.net/reader030/viewer/2022032714/55abf9401a28ab92528b47d8/html5/thumbnails/17.jpg)
Where else?
![Page 18: Universities as Regenerators: Rupert Goddard, Sheppard Robson](https://reader030.vdocuments.net/reader030/viewer/2022032714/55abf9401a28ab92528b47d8/html5/thumbnails/18.jpg)
Underpinning commercial development
Shared investment in the brand
![Page 19: Universities as Regenerators: Rupert Goddard, Sheppard Robson](https://reader030.vdocuments.net/reader030/viewer/2022032714/55abf9401a28ab92528b47d8/html5/thumbnails/19.jpg)
Highly popular with Salford students
Building design reflects theme of the masterplan
![Page 20: Universities as Regenerators: Rupert Goddard, Sheppard Robson](https://reader030.vdocuments.net/reader030/viewer/2022032714/55abf9401a28ab92528b47d8/html5/thumbnails/20.jpg)
Development by DIT, Health Service, Government
20,000 students driving challenging regeneration
![Page 21: Universities as Regenerators: Rupert Goddard, Sheppard Robson](https://reader030.vdocuments.net/reader030/viewer/2022032714/55abf9401a28ab92528b47d8/html5/thumbnails/21.jpg)
11 acres, 125,000 sqm, UCL East
A radical new model, connected to the community
![Page 22: Universities as Regenerators: Rupert Goddard, Sheppard Robson](https://reader030.vdocuments.net/reader030/viewer/2022032714/55abf9401a28ab92528b47d8/html5/thumbnails/22.jpg)
Long process kept alive by education
University ideally positioned
![Page 23: Universities as Regenerators: Rupert Goddard, Sheppard Robson](https://reader030.vdocuments.net/reader030/viewer/2022032714/55abf9401a28ab92528b47d8/html5/thumbnails/23.jpg)
Key site with diverse challenges
Requires an imaginative partnership response
![Page 24: Universities as Regenerators: Rupert Goddard, Sheppard Robson](https://reader030.vdocuments.net/reader030/viewer/2022032714/55abf9401a28ab92528b47d8/html5/thumbnails/24.jpg)
University and Council in partnership
Commitment to the city at the heart
![Page 25: Universities as Regenerators: Rupert Goddard, Sheppard Robson](https://reader030.vdocuments.net/reader030/viewer/2022032714/55abf9401a28ab92528b47d8/html5/thumbnails/25.jpg)
The traditional campus is changing
Partnership in action, unlocking ‘difficult’ projects
![Page 26: Universities as Regenerators: Rupert Goddard, Sheppard Robson](https://reader030.vdocuments.net/reader030/viewer/2022032714/55abf9401a28ab92528b47d8/html5/thumbnails/26.jpg)
Recognition that industry and academia need each other
New dynamic on campus
![Page 27: Universities as Regenerators: Rupert Goddard, Sheppard Robson](https://reader030.vdocuments.net/reader030/viewer/2022032714/55abf9401a28ab92528b47d8/html5/thumbnails/27.jpg)
Finding the shared benefitRegeneration drives unique characterNew contracts with local communities
Large infrastructure projectsNew brand distinction
Education a vital component of mixed-use masterplansOpportunities to save historic buildings
Campuses opening up to commerceRequires patience and commitment
In Summary