university business partnership
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The Why, What and How of University-Business PartnershipTRANSCRIPT
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For mutual inspiration and stimulation
Power of Research Dinner Talk
October 2010 Phillip Allen
University-Business Partnership
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AGENDA
Introduction –Phillip Allen
Why Management Matters
What Businesses Want
How MGSM can partner
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Phillip Allen MGSM Partnership Institute Manager
Prior Experience Research Manager Think Tank ABF
Technology Analyst IDC
Education PhD Australian Graduate School of Management
Thesis – IT Management and Innovation
Masters eCommerce - Deakin University
Economics Degree - University of Newcastle
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Why Management Matters
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The Global Financial Crisis
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Long-Term Growth and Prosperity
Australian Productivity 1964-2005
Productivity isn't everything, but in the long run it is almost everything Paul Krugman
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Innovation
Productivity Management
Efficiency
Doing things better
Doing better things
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There is a strong positive relationship between good management practices and firm productivity.
Better Management and Productivity
Four thousand firms across sixteen countries
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Australian Management and Best Practice
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What Do Business Want?
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Four Vital Roles in the Knowledge Economy
Educa&ng People • Training skilled undergraduates, graduates & postdocs
Increasing the stock of ‘codified' useful knowledge • Publica6ons • Patents • Prototypes
Providing public space • Forming/accessing networks and s6mula6ng social interac6on • Mee6ngs and conferences • Hos6ng standard-‐se@ng forums • Entrepreneurship centers • Alumni networks • Personnel exchanges (Internships, faculty exchanges) • Visi6ng commiIees • Curriculum development commiIees
Problem-‐solving • Contract research • Coopera6ve research with industry • Technology licensing • Faculty consul6ng • Providing access to specialised instrumenta6on and equipment • Incuba6on services
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What Businesses Want
0 10 20 30 40 50
Non-exclusive licensing of university held patents
Exclusive licensing of university held patents
Innovation-related expenditure spent on uni
Recruitment at post doctoral level
Testing and standards
Joint R&D projects
Problem-solving/consulting by university staff
Publications
Conferences
Internships
Recruitment at first degree or Masters level
Informal contacts
Global Average
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What Australian Businesses Want
0 10 20 30 40 50 60
Exclusive licensing of university held patents
Non-exclusive licensing of university held patents
Recruitment at post doctoral level
Testing and standards
Innovation-related expenditure spent on uni
Publications
Problem-solving/consulting by university staff
Joint R&D projects
Conferences
Internships
Recruitment at first degree or Masters level
Informal contacts
US/UK average
Australia
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Innovation
Productivity Management
Efficiency
Knowledge
Collaboration
Management Practices and Productivity
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Collaboration and Knowledge – Open and Global
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The World is Flat
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The World is Spiky
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The
Scientific Citations
The Geography of Innovation Just a few places produce most of the worlds innovation
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How MGSM Can Partner
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Recognising the Differences
University Motivation 1. Financial Support 2. Practical side of research 3. Fulfil service mission 4. Identify relevant problems 5. Broaden student and faculty experience 6. Employment opportunities for students 7. Enhance regional economic
development
Business Motivation 1. Access expertise 2. Innovation and competitive advantage 3. Students as potential employees 4. University ‘objectivity’ 5. Branding, recognition and PR 6. To expand external contacts 7. To ‘give back’ to the university
University-Industry Research Partnerships: Motivations for Collaboration (Scricca : 2006)
Money, Relevance and Mission Ideas, Connections and Skills
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University-Business Interaction
Key Challenge: Raising the interest and breaking down the difficulty of interacting with universities.
The Lambert Review The main challenge for the UK is not about how to increase the supply of commercial ideas from the universities into business. Instead, the question is about how to raise the overall level of demand.
NESTA In some cases, this lack of demand may be because there are no benefits to be gained from collaboration. However, it is mostly because the process of interacting with the university is unnecessarily difficult or the benefits are not well understood.
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The Partnership Institute
Linkage mechanism to bring MGSM and business together
Next steps Produce roadmap for active partnership with a variety of organisations Financial model for funding and support Timetable for implementation
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Mapping the Connections
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Knowledge Transfer Involves People
Knowledge exchange through bringing people together
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However . . . Economic Contribution of MGSM
Especially important to local region because of stability Source of employment and local demand Produce skilled workforces and transfer knowledge through graduates Part of innovation ecosystem as knowledge source Anchor for clusters of businesses and network builder Create an industry identity
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My Contact Details
au.linkedin.com/in/phillipallen