PROJECT: University of Nebraska - East Gateway & Urban Design - West Gateway & Streetscape

LOCaTiOn: Kearny, NebraskaDEsign: Concept Design DaTE: fall 2015

TEaM: Chroma Design D. Lamson - Project Manager N.DiFrank - Design & Graphics

DEsCRiPTiOn:DiFrank developed a series of design alternatives that were focused on improving the two distinct entry points for the UNK Campus. Work began with the integration of a new identity theme for the West Gateway and streetscape. Primary focus was placed on major intersection locations, pedestrian safety, and integration of new design elements.

The East Gateway and Urban Plan for the University required a more extensive design process. With the acquisition of a significant parcel of land from the City of Kearney, the University was interested in changing the current traffic flows to improve pedestrian safety/access, main entry identity, and vehicular circulation. The series of three alternatives were presented and discussed with the campus architect and Nebraska Department of Roads (NDOR). The preferred alternative (C), was developed around the main element of a roundabout and the removal of all direct vehicular access between the adjacent highway and 9th Avenue. This plan celebrated the pedestrian culture of the campus while providing improved parking options for commuters. Sight lines were redeveloped, the arboretum campus theme was expanded, and public art was added to improve the visual experience and cohesion of the design concept.

Concept Diagram - Alternative C

Concept Sketch - Alternative C

UNK East Gateway & Urban Plan: Alternative C (Preferred)

Alternative C - Northern ApproachAlternative C - SW BirdseyeHWY 30 Streetscape Enhancements & West Gateway - NE Birdseye