university recruiting: make your company stand out | webcast
TRANSCRIPT
University Recruiting: Make Your Company Stand Out
©2013 LinkedIn Corporation. All Rights Reserved.
TALENT SOLUTIONS
Fastest Growing & Highly Engaged
30,000,000 STUDENTS & RECENT GRADUATES
“35% of students plan to use LinkedIn as a primary source for their job hunt, up 700% from two years ago” (Achievers 2012 study)
TALENT SOLUTIONS
Lucky or LinkedIn?
Meet Chip…
How is Chip Lucky?
Chip’s Network
UNIVERSITY
Prep School
InternshipS
Family
The Club
Meet Joe…
Joe’s Network
TALENT SOLUTIONS
How Can Joe Create His Own Luck?
TALENT SOLUTIONS His university is huge
University Pages
TALENT SOLUTIONS Austin is his hometown
Alumni Tool
TALENT SOLUTIONS Who studied what he studied?
Alumni Tool
TALENT SOLUTIONS Explore paths, build relationships
TALENT SOLUTIONS See companies that hired them
Alumni Tool
TALENT SOLUTIONS Research companies & careers
Career Pages
Company Pages
TALENT SOLUTIONS Search & apply for jobs
Student Jobs
TALENT SOLUTIONS See Skills he’ll need
Alumni Tool
TALENT SOLUTIONS Join the experts, learn from the best
Groups
TALENT SOLUTIONS be found for opportunities
Joseph Gala! Profile
TALENT SOLUTIONS
Family
Joe’s Network
Internships Groups
University The Club
TALENT SOLUTIONS J
HIGHER EDUCATION INITIATIVE
LinkedIn Confidential ©2012 All Rights Reserved
Career outcomes of educations worldwide
Plus… § Current profile & contact information for our members § Active and engaged members - for the long-term
School
School
Dates
Field of Study
Degree
Dates Title & Function
Skills
Company
Industry
Title & Function
Industry
Company
HIGHER EDUCATION INITIATIVE
Who needs it? What for?
COMPANIES Find Talent Attract, target and hire the best new talent – early! Build Brand Start early so the best students know your company Streamline Process Improve your reach, efficiency and impact
COLLEGES
Attract Students Showcase strengths
and careers of alumni
Alumni Relations Engage alumni for
gifts, relations
Career Centers Prepare students for
successful careers
Community
Career
Identity
Insights
STUDENTS Find opportunities.
Best fit for me.
Informed decisions to help me succeed.
PARENTS Find the right fit – and outcomes – for their children
ALUMNI Increase lifetime value of their educations
HIGHER EDUCATION INITIATIVE
Help students at every milestone Choosing a
Direction § What colleges send students to top medical schools?
§ What are my career options if I major in History?
§ I didn’t know a sophomores could get internships at SpaceX!
§ Which companies in Chicago hire marketing grads?
Getting There
§ Who can give me the scoop on this school?
§ Am I keeping up with students in my major?
§ What skills do I need to get this job?
§ Who has internships for people like me?
CO
LL
EG
E Y
EA
RS
Choosing College
Academic Planning
Internships
Graduate School?
Alumni Network
Success at 1st Job
Choosing a Major
Finding 1st Job
Make Linkedin indispensable Students connect for success at every educational and professional milestone"
Students discover and prepare for
opportunities more intelligently & effectively"
LinkedIn is the best place for employers & universities to discover and nurture student talent!
TALENT SOLUTIONS
What can LinkedIn do for YOU?
TALENT SOLUTIONS 1500+ worldwide
University Pages
linkedin.com/edu
TALENT SOLUTIONS
Alumni Pages
linkedin.com/alumni
TALENT SOLUTIONS
Talent Pools
http://slidesha.re/ 1d5d3oA
TALENT SOLUTIONS
Career Pages
TALENT SOLUTIONS
FREE Student Jobs
linkedin.com/job/
consumer/students
TALENT SOLUTIONS
CheckIn & Recruiter
lnkd.in/CheckIn
TALENT SOLUTIONS
Rosetta’s success with CheckIn
Used CheckIn in the Fall recruiting season • 40 events : career fairs, info sessions, open houses • 2397 checkins (1474 unique candidates)
Today’s discussion • Key benefits • How we trained our team on CheckIn
TALENT SOLUTIONS
Key Benefits : Brand our company
TALENT SOLUTIONS
Key Benefits : Instantly follow up with a “Thank you!”
18% Visited our
Company & Career Pages
12% Visited Jobs
4% Applied to Jobs
Rosetta.
Rosetta Rosetta 100% Follow our Company
Page
TALENT SOLUTIONS
Key Benefits : Manage candidates in Recruiter
1) Rated candidates using Tags
2) Searched for “Interested In: Digital
Marketing”
3) Better evaluate School & events
TALENT SOLUTIONS
Training our team: CheckIn Process Guide
• Why we’re using CheckIn?
• New process: what to do before/during/after an event
• How to rate students on Recruiter
• Data processing vs. what’s in our ATS
TALENT SOLUTIONS
Rosetta’s success with CheckIn
Tips § Have a “greeter” at big schools while students are
waiting in line § Make sure there’s internet access