Microsoft Partner Marketing-Brand-MASTER with Guidelines 16x9-Presentation Template-FY14

Cristian Lefter, SQL Server MVP12 martie 2014

Unlock Insights on Any DataNadezhda VaninaIT PartnerMichael MakeyevIT PartnerExtrageti cunostinte din orice date1Un Data Warehouse modernNouti n SQL Server 2014 Utilizarea instrumentelor familiare de Business Intelligence Agenda1. Un Data Warehouse modern Cloud OSVisionMicrosofts vision of the unified platform for modern business transforms the datacenterunlocks insights on any dataempowers people-centric ITenables modern business apps

DevelopmentManagementDataIdentityVirtualization 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.4/22/20144The world of data has changed By 2015, organizations integrating high-value, diverse, new information types and sources into a coherent information management infrastructure will outperform their industry peers financially by more than 20%. Gartner, Regina Casonato et al., Information Management in the 21st Century

Consumerization of IT 10x increase every five years85% from new data types

Dataexplosion

4.3 connected devices per adult27%using social media input

MGXFY13

2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.4/22/20145

The Large Hadron Collider produces 1 PB/secThe Large Hadron Collider (LHC) is the world's largest and most powerful particle collider, built by the European Organization for Nuclear Research (CERN) from 1998 to 2008.6But, my customer isnt CERN and doesnt have a Large Hadron ColliderNicki PageBreezeBut your customers do haveBig Data is Any Data That Cant Be Managed by Traditional Meansor is beyond the current ability of the enterprise to manage

Big Data is All This and More:volume, variety, velocity(and volatility & variability)

Traditional Data is Highly Structuredtraditional databases are organized around planned queries

Big Data - A Definition9This new data is very different from the digital data we are familiar with.

Simply put Big Data is any data that cannot be managed by traditional means.

In contrast, traditional data data that is machine readable using current database technology - is typically highly strutured and in a fixed format.

Big Data includes all data both traditional and new.

Financial Institutions today are not on top of their traditional data. Years of mergers and acquisitions have led to many lines of business each with their own data standards and formats.

But to meet the pressures of financial reform, serve customers more effectively, manage compliance and meet the demands of a down market an enterprise wide approach to data management is necessary.

Financial institutions must fix their traditional data management challenge and embrace the challenge of managing new data which is growing exponentially.Web app optimizationSmart meter monitoringEquipment monitoringAdvertising analysisLife sciences researchFraud detectionHealthcare outcomesWeather forecastingSocial network analysisChurn analysisTraffic flow optimizationIT infrastructure optimizationLegal discoveryNatural resource explorationGain competitive advantage by moving first and fast in Their industryCommon Big Data Customer Scenarios 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.4/22/201410

Marketing pros meet big dataMARK VAYMANLEAD PROGRAM MANAGERHALO SERVICES TEAMWith Hadoop on Windows Azure, we can mine data and understand our audience in a way we never could before.

System Center Marketing 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.4/22/201411The Traditional Data Warehouse12 data warehousing has reached the most significant tipping point since its inception. The biggest, possibly most elaborate data management system in IT is changing.

Gartner, The State of Data Warehousing in 2012

Data sourcesOLTPERPCRMLOBETLData warehouseBI and analytics

DashboardsReporting 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.4/22/201412The Traditional Data Warehouse13Data sourcesOLTPERPCRMLOBIncreasing data volumes1Real-time data2Non-Relational DataDevicesWebSensorsSocialNew data sources & types3Cloud-born data4ETLData warehouseBI and analytics

DashboardsReporting 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.4/22/201413INFRASTRUCTUREDATA MANAGEMENT & PROCESSINGDATA ENRICHMENT AND FEDERATED QUERYBI & ANALYTICSSelf-serviceCollaborationCorporatePredictiveMobileExtract, transform, loadSingle query modelData qualityMaster data managementNon-relationalRelationalAnalyticalStreamingInternal & External

Data sourcesOLTPERPCRMLOBNon-Relational DataDevicesWebSensorsSocial

The Modern Data Warehouse 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.4/22/201414Fast LoadSource SystemsHistorical Data(Beyond Active Window)Summarize & LoadBig Data Sources (Raw, Unstructured)Alerts, Notifications

Data & Compute Intensive ApplicationERPCRMLOBAPPSIntegrate/EnrichSQL Server StreamInsightEnterprise ETL with SSIS, DQS, MDSHDInsight on Windows AzureHDInsight on Windows ServerSQL Server FTDW Data MartsSQL Server Reporting ServicesSQL Server Analysis ServerBusiness InsightsInteractive ReportsPerformance ScorecardsCrawlersBotsDevicesSensorsSQL Server Parallel Data Warehouse

Azure Market Place

4. Business Analytics:

Interactionwith data

2. Map Reduce:

Storing and processing of unstructured data

3. Streaming:

Real-time data processing

The Big (Data) Picture, 4 main topics:1. Data Warehousing:Storing and analysis of structured data

Microsoft provides an End-end data platform to turn data into insights & end-user business value15Windows Azure HDInsight ServiceGain the full value of your big data100% Apache-basedElastic scaleManagement simplicity of WindowsBringing Hadoop to WindowsWindows AzureHadoopData Insights Conversation 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.4/22/201416StreamInsightDrive instantaneous business decisionsEvent SourcesEvent Targets

Low latency with sub-zero processing of large event streamsContinuous insight through historical data miningManagement simplicity and flexible deploymentUse existing skill setsData Insights Conversation 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.4/22/201417SQL Server Parallel Data Warehouse Insights on any data of any sizeBuilt For Big DataEngineered ForOptimal ValueNext-generation Performance At Scale

4/22/2014 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.18MGXFY13

PolyBaseEnables integrated query across Hadoop and relational dataSingle query for relational and Hadoop dataProcess data in placeUse existing skills with simple T-SQL commandFuture expansion to other data sourcesSQLResult setRelational dataHadoop dataPolyBaseData Insights Conversation 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.4/22/2014192. SQL Server 2014 NoutiIn-Memory OLTP (Optimizari in-memory)Updatable Clustered Columnstore IndexesBuffer Pool Extension to SSDsEnhanced Query Processing

SQL Server 2014 - Mission Critical Performance

SQL Server 2014 - Mission Critical PerformanceUpdateable Clustered Columnstore IndexesColumn-based data storage.Optimized for bulk loads and read-only queries.Up to 10x query performance and up to 7x data compression.SQL Server 2012:nonclustered columnstore indexesbatch mode processingNonclustered columnstore indexes result in a read-only table.SQL Server 2014 updatable clustered columnstore indexes

SQL Server 2014 - Mission Critical PerformanceBuffer Pool Extension to SSDsIncreased random I/O throughputReduced I/O latencyIncreased transaction throughputImproved read performance with a larger hybrid buffer poolA caching architecture that can take advantage of present and future low-cost memory drives

SQL Server 2014 - Mission Critical PerformanceEnhanced Query ProcessingCardinality estimator, is re-designed in SQL Server 2014.Improves the quality of query plans. Therefore improves query performance.

Database VulnerabilitiesMost utilizeddatabase in the worldLeast vulnerabledatabaseSQL Server 2014 Enhanced Security46%Market share5years in a rowKey FeaturesSQL Server 2014Encryption for BackupsEnhanced PermissionsCONNECT ANY DATABASE PermissionIMPERSONATE ANY LOGIN PermissionSELECT ALL USER SECURABLES Permission

SQL Server 2012Redefined Engineering Security ProcessesCC certification at High Assurance LevelEnhanced Separation of DutyTransparent Data EncryptionEncryption Key ManagementSupport for Windows Server Core*National Institute of Standards and Technology Comprehensive Vulnerability Database 4/17/2013, Market share from IDC 2013Server & Tools Business 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.4/22/201426SQL Server 2014 Resource Governance

Up 640 logical processors 64 vCPUs/VM1 TB memory/VM64 nodes/clusterNetwork virtualization provides flexibility and isolationAssign minimum and maximum bandwidth Storage virtualizationEnterprise-class network storage on standard hardwareStorage tiering for higher performance

SQL Server 2014 - Scalability and PerformanceScale ComputeScale Networking Scale Storage Key FeaturesSQL Server 2014Resource Governor adds IO governanceSysPrep at cluster levelDelayed DurabilityNew Cardinality EstimationIncremental StatisticsWindows Server 2012 R2Hyper-VStorage SpacesNIC TeamingOnline VHDX ResizeNetwork & Storage QoSCPU20%Memory10%IO30%Pool 1CPU30%Memory50%IO30%Pool 2CPU50%Memory40%IO40%Pool 3100%100%100%App 1App 2App 3App 6App 4App 5Server & Tools Business 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.4/22/201427SQL Server 2014 - High AvailabilityMulti-DB failover, manual or automaticUp to 8 secondary replicas100% availability during all online operationsHA without expensive SANsOffload reads & backups to secondariesDeployment & management wizardsMonitoring dashboard within SSMS & System Center Increased AvailabilityEfficientEasy to Deploy& ManageKey FeaturesSQL Server 2014Enhanced AlwaysOn8 Replicas Add Azure Replica WizardManaging the lock priority of online operationsPartition Switching and IndexingWindows Server 2012 R2Clustered Shared Volume supportVHDX supportSystem Center 2012 R2Manage on-premises and cloud appsUnified HA/DR SolutionPrimarySecondary 2Running BI WorkloadsSecondary 1Running Back-upsSynchronous data movementAsynchronous data movementAG_ListenerAGAGAG

Server & Tools Business 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.4/22/201428DemoMicrosoft SQL Server 2014

Hybrid Cloud SolutionsEnable new hybrid scenarios like cloud backup and cloud DR to reduce costs and improve on-premises DREasy On-Ramp to CloudEasily migrate and run SQL Server in the cloud to gain benefits of cloud computingComplete & ConsistentDeploy a complete and consistent data platform from on-premises to cloudSQL Server 2014 - Platform for Hybrid Cloud Server & Tools Business 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.4/22/201430SQL Server 2014Hybrid Cloud SolutionsManual or AutomaticAt an instance level with point in time restoreMeasures DB usage patterns to set backup frequencyFast disaster recovery (low RTO)Easy to deploy & manageCloud burstingGreater global reachBetter isolation of internal assetsSimplified Cloud Backup Cloud Disaster Recovery Extend On-Premise Apps

Reduce CAPEX & OPEX with Cloud BackupOn-Premise NetworkAzure StorageDomain ControllerPeriodic Snapshot (automatic/manual)SQL ServerWindows Azure Restore to VMGeo ReplicationServer & Tools Business 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.4/22/201431SQL Server 2014Hybrid Cloud SolutionsManual or AutomaticAt an instance level with point in time restoreMeasures DB usage patterns to set backup frequencyFast disaster recovery (low RTO)Easy to deploy & manageCloud burstingGreater global reachBetter isolation of internal assetsSimplified Cloud Backup Cloud Disaster Recovery Extend On-Premise Apps

Reduce CAPEX & OPEX with Cloud DROn-Premise NetworkSecondary ReplicaDomain ControllerVPN Tunnel (Windows Azure Virtual Network)Asynchronous CommitPrimary ReplicaSecondary ReplicaSynchronous CommitWindows Azure Run backups Run BI reports Server & Tools Business 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.4/22/201432SQL Server 2014Hybrid Cloud SolutionsManual or AutomaticAt an instance level with point in time restoreMeasures DB usage patterns to set backup frequencyFast disaster recovery (low RTO)Easy to deploy & manageCloud burstingGreater global reachBetter isolation of internal assetsSimplified Cloud Backup Cloud Disaster Recovery Extend On-Premise Apps

Gain Cloud Scale by Extending On-Premise AppsOn-Premise NetworkSQL ServersDomain Controller(authenticating all users on-premise & cloud)SQL ServerWindows Azure Windows Azure Load BalancerWeb ServersLinked ServerWeb ServerServer & Tools Business 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.4/22/201433SQL Server 2014Easy On-Ramp to CloudEasily migrate on-prem SQL Server to a Windows Azure VMDesigned for users unfamiliar with Windows AzureIdeal for existing apps & Dev/test new appsFull SQL Server functionalityFull VM controlIdeal for new variable-demand appsDynamic scale-out of databaseNo patching of OS or DBHA built-in with 99.9% SLANew Migration WizardSQL Server in a Windows Azure VMWindows Azure SQL Database serviceCloud Migration Wizard

DB

Server & Tools Business 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.4/22/2014343. Utilizarea instrumentelor familiare de Business Intelligence Let me tell you a story about dataSystem Center Marketing 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.4/22/201436

Noisy dataWater pumpsOutbreaksBroad Street pumpBrewery anomaly1854 London data map

Dr. John Snow

Rev. Henry WhiteheadSystem Center Marketing 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.4/22/201437Find CombineManageForm theoriesAnalyze RefineTake actionOperationalizeGathered and mapped incident locations.Theorized sources and refined with external data.Removed pump handle and stopped outbreak.Data science processData gives you the WHAT, so people can uncover the WHY

System Center Marketing 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.4/22/201438Scalable | Manageable | Trusted Collaborate in Office 365Insights in Excel

ShareFindQ&AMobile

AnalyzeVisualizeDiscoverSearch, access, and transform public and internal data sources with Power QueryShare data views and workbooks refreshable from on-premises and cloud based data sources, with Power BI sitesEasy data modeling and lightning fast in-memory analytics with Power PivotBold new interactive data visualizations with Power View and Power MapAsk questions and get immediate answers with natural language queryMobile access through HTML5 and touch optimized apps for Windows 8, RT, and iOS tabletsMicrosoft Power BI for Office 365Self-service BI with the familiarity of Office and the power of the cloud

MGXFY13

2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.4/22/201439Power PivotLoadMassive amounts of data from virtually any sourceProcessCreate Relationships, summarizeAnalyzeSlicers, filters, and KPIs

40Power QueryDiscover and combine with Power Query for ExcelThe data you want, the way you want itSearch and find dataClean, merge, transform and shape your data

41Power ViewUse Power View to create reports and analytical views through interactive charts and graphs that help you explore and present your data visually in Excel.

42Power MapThree-dimensional (3D) data visualization tool for Excel 2013 Powerful method for people to look at information in new waysEnables new ways of data discovery

43Power BI Q&AUse natural language queries to find answers in your own data. There are two parts to Q&A. The first part is the "modeling." The second part is the "consuming."

44Off-PremisesMicrosoft CloudOn-Premises Data CenterPrivateCLOUDTraditionalNON-VIRTUALIZEDSQL Server in a Windows Azure VMSQL Database serviceHDInsightTablesBlobsSQL Server on Windows ServerPDW ApplianceSQL Server in a Windows Server VMBI features in O365SQL Server in a Windows Server VMMicrosoft Data Platform Office 365Windows Azure 3rd Party Service ProviderCLOUDHD Insight ServerComplete & Consistent Data Platform

Common ToolsDev Ops ToolsIdentityVirtualizationManagement ToolsSingle-Vendor Support

2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.4/22/201445Thank you 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentations. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.Unlock Insights On Any Data www.microsoft.com/en-us/server-cloud/cloud-os/data-insights.aspSQL Server Parallel Data Warehouse (PDW) Landing Page:www.microsoft.com/PDW Microsoft Big Data Landing Page:www.microsoft.com/bigdata Introduction to Polybase:www.microsoft.com/en-us/sqlserver/solutions-technologies/data-warehousing/polybase.aspxAdditional Resources