uosc neighbourhood secret 2015 quarter 1 report
TRANSCRIPT
Neighbourhood Secret 2015 Quarter 1 Client: Upper Oakville Shopping Centre Campaign Dates: Mar. 1 – May. 31 2015 Date Prepared: June 9, 2015 Prepared By: A. Page
• Extend social currency in the community
• Build email database
• Build Facebook Likes & Twitter Followers • Distribute coupons
• Drive in-store traffic
Campaign Goals
Website Creative
Campaign ReportCampaign Statistics
• 10,703 visitors (total response)
• 1,056 PURL visitors
• 1,183 share (social response)
• 8,464 other (email/direct response)
• 517 Opt-ins 4.83%
• 89 Shares 17.21%
• 809 Coupons Activated
Results Notes
Coup
on Email
Google Audience (neighbourhoodsecret.net)
Reminder E
Reminder E
Coup
on Email
Coup
on Email
Reminder E
• Google indicates 6,955 visits
• 5,633 unique visitors
• 80.2% new visitors
• 12,373 page views
• 1.78 pages / visit
• Average time on site is 0:41 minute
Google Results
Email Creative
Email Statistics (Mar-May)
Facebook Paid Ads Statistics Overview (Mar - May)
Facebook Analytics:
Facebook Paid Ads Statistics Overview (Mar - May)
Google Analytics:
• According to Google Analytics over the 3 month period there was 1,757 sessions from Facebook.
March Facebook Paid Ads Individual Statistics (General Ads)
April Facebook Paid Ads Individual Statistics (Store Ads)
May Facebook Paid Ads Individual Statistics (Category Ads)
Google AdWords Statistics Overview (Mar - May)
Google AdWords Analytics (Mar - May)
• Google Analytics indicates over the 3 month period there was 576 sessions from the AdWords campaigns (491 new users)
March Google AdWords Statistics Overview (General Ads)
AdWords Statistics:
Google Analytics:
March Top Performing Ads (General Ads)
April Google AdWords Statistics Overview (Store Ads)
AdWords Statistics:
Google Analytics:
April Top Performing Ads (Store Ads)
May Google AdWords Statistics Overview (Category Ads)
AdWords Statistics:
Google Analytics:
May Top Performing Ads (Category Ads)
Facebook Ads & Google AdWords Comparison
*
• Dates: Mar. – May. 2015
• Total Cost: $1,467.83 CAD
• Impressions: 462,776
• Clicks: 3,904
• Click-Through-Rate: 0.84%
• Average cost-per-click: $0.38 CAD
• Dates: Mar. – May. 2015
• Total Cost: $989.38 CAD
• Impressions: 256,380
• Clicks: 550
• Click-Through-Rate: 0.21%
• Average cost-per-click: $1.80 CAD
Top Search Keywords
Top Search Queries
Traffic Results
Sharing Vehicles
Coupons
Coupons Contd.
New: 1,900UOSC Social Statistics
Observations / Suggestions
• Facebook’s cost-per-click substantially lower than Google AdWords (Only $0.38 CAD versus AdWords’$1.80 CAD )
• Facebook’s click-through-rate also much higher at 0.84% over 0.21%
• Going forward would focus on store ads for Facebook since that set reached the
most Facebook users and received the highest click-through-rate with 1.84%
• 1,623,013 social impressions
• Keywords focused on food and coupons
• Primary coupon downloads are food related
• April’s Facebook ads indicate primary interest are Petro Canada, Beer Store,
Oakville Academy, LCBO, Metro, Mastermind Toys and One Health Club
RAVEN5 tracks conversions generated from website traffic, social media traffic & email traffic. We've applied the following average figures for the purpose of applying value to the associated and varied online activity generated. Conversion & Engagement Value Website views – 12,373 - $371.19 Website visit – 6,955 - $6,955.00 Time on site – n/a – n/a Email opens – 30,733 - $3,073.30 Email clicks – 1,992 - $1,992.00 New email opt ins – 517 - $3,102.00 Social impression – 1,623,013 - $1,623.01 Social Facebook – 106 - $530.00 Social Twitter – 255 – $765.00 Coupons activated – 809 - $809.00 Paid social clicks – 2,546 - $2,546.00 Paid AdWords clicks -546 - $546.00 Total Value $22,312.50
Website views $0.03, visit $1.00, time on site $1.00 / Email - open $0.10, click $1.00, opt in $6.00 / Social -
impression $0.001*, Twitter follower $3.00, Facebook Like $5.00 / Paid social click $1.00, Paid AdWords Click $1.00 / Coupons Activated $1
*Social Impression value updated to $0.001
Metrics
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