Quarterly Report: March – May 2014 Client: Upper Oakville Shopping Centre Campaign: Neighbourhood Secret Date Prepared: June 11, 2014 Prepared By: A. Page

•  Extend social currency in the community

•  Build email database

•  Build Facebook likes & Twitter followers

•  Drive in-store traffic

Campaign Goals

Email Creative

Social Creative

Campaign Statistics

•  14,030 visitors (total response)

•  2,170 purl visitors (PURL response)

•  3,889 share (social response)

•  7,971 other (email/direct response)

•  1,968 Opt-ins 14.03%

•  426 Shares 21.65%

Results Notes

471500 15.45%TOTAL  

COUPON  EMAILS  CTR        7.67%  NEWSLETTER  EMAILS  CTR        2.84%          

Email Statistics

Google Audience (neighbourhoodsecret.net)

•  Google indicates 9,995 visits

•  4,872 unique visitors

•  47.9% new visitors

•  43,343 page views

•  4.34 pages / visit

Google Results

Location

Google Funnel

Google Audience (oakvilleshops.com)

Traffice Analysis

Sharing Vehicles

Coupons

Facebook Likes (New: 113)

Twitter Followers (New: 276)

Raven5 Metrics Raven5 tracks conversions generated from website traffic, social media traffic & email traffic. We've applied the following average figures for the purpose of applying value to the associated and varied online activity generated. Conversion & Engagement Value Website views – 47,553 - $1,426.59 Website visit – 12,265 - $12,265.00 Time on site – n/a - $0.00 Email opens – 70,422 - $21,126.60 Email clicks – 3,873 - $3,873.00 Email opt in – 1,968 - $11,808.00 Social impression – 3,666,871 - $3,666.87 Social Twitter – 276 - $828.00 Social Facebook – 113 - $565.00 Coupons Activated – 1,802 - $1,802.00 Total Value $ 57, 361.06

Website views $0.03, visit $1.00, time on site 2 minutes $1.50 / Email - open $0.30, click $1.00, opt in $6.00 /

Social - impression $0.001, Twitter follower $3.00, Facebook LIKE $5.00, Coupons Activated $1

Metrics

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