upcea 2012: mobile survey strategies
DESCRIPTION
TRANSCRIPT
Survey Strategies for the Mobile Crowd
NYU School of Continuing and Professional StudiesRebecca MB. Pearson
UPCEA Marketing Seminar • Nov. 8, 2011
Please take our survey
Why Mobile?
MOBILE SURVEY DEVELOPMENT 101
How do you adapt existing surveys, or create new surveys specifically for mobile devices to ensure quality, appearance and usability
Consider the Mobile Survey Taker’s Experience:It’s all about seeing and touching
A single thumb touch
A TALE OF TWO MOBILE SURVEYSExperience
http://mobilesurveysample.wordpress.com
SURVEY 1: SCAN THE QR CODE BELOW
OR GO TO
http://mobilesurveysample.wordpress.com
SURVEY 2: SCAN THE QR CODE BELOW
OR GO TO
LET’S DISCUSS YOUR EXPERIENCESSurvey 1 vs. Survey 2
Not all question renderings are created equal
Key Takeaways
• Short and sweet• Keep it simple stupid– Keep question text to a minimum– Avoid complicated grid scales– Avoid long drop down lists– Limit open text questions
• Consider mobile browser options– Mobile rendering vs. Internet browsers– Consider display sizes
• Ask for device preferences
At the end of every online or paper survey you are currently working on, ask this question: Before you go, are you taking this survey on a …
83%
5%
1%
9%2%
Desktop or laptop (PC or MAC)
Apple iPad
PC Tablet
eReader (Nook, Kindle)
Apple iPhone
Android
Windows SmartPhoneLess than 1%