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TRANSCRIPT
© UP! Your Service UpYourService.com
UPLIFTING SERVICEThe Proven Path to
Delighting Your Customers, Colleagues, and Everyone
Else You Meet
© UP! Your Service UpYourService.com
Ron Kaufman• Author • Speaker• Consultant• Curriculum
Developer• Master Trainer
… and passionateabout Uplifting Service Culture
© UP! Your Service UpYourService.com
A world where everyone is educatedand inspired to excel in service
© UP! Your Service UpYourService.com
Changi Airport42,000,000 visitors30% in transit only
1,300 staff28,000 employees
219 companies
Many Partners, Many Missions,
One Changi
© UP! Your Service UpYourService.com
Service Excellenceis taking the next step
UP to create more valuefor someone else
© UP! Your Service UpYourService.com
Service ExcellenceCulture exists whereeveryone puts thisto work every day
© UP! Your Service UpYourService.com
1. Competitive Necessity2. Rising Expectations3. Human Performance4. Increased Profitability5. Customer Loyalty
© UP! Your Service UpYourService.com
Actionable Service Education
ServiceLeadership
Service Culture Building Blocks
© UP! Your Service UpYourService.com
ServiceLeadership
• Choose and declare service top priority• Be a great role model - walk the talk• Build a service language - talk the talk• Measure what really matters• Enable and empower your team• Remove the roadblocks to service• Sustain focus and enthusiasm
© UP! Your Service UpYourService.com
Actionable Service Education
Three Success Factors
1. Fundamental principleskey learning points
2. Application to my jobrelevant examples
3. Practical action stepsget immediate results
© UP! Your Service UpYourService.com
Achieving Superior Service (Course 100)TM
• Build a common service language• Upgrade service at every point of contact• Add value to the customer’s experience• Take responsibility for action
© UP! Your Service UpYourService.com
Building Service Partnerships (Course 200)
• Increase and add service value• Enable customer and partner growth• Be proactive in all service improvements• Improve communication and teamwork
TM
© UP! Your Service UpYourService.com
Increasing Customer Loyalty (Course 300)
• Move customers UP the Loyalty Ladder• Bounce UP! with service recovery• Handle difficult service situations• Manage customer expectations
TM
© UP! Your Service UpYourService.com
LeadershipWorkshops
MiddleManagers
SeniorLeaders
Certified Course LeadersCourse Leader Certification
ManagersWorkshops
FrontlineService Staff
external & internal
UP! Your ServiceCourses
Actionable Service Education
© UP! Your Service UpYourService.com
Measuring What MattersÏ Ultimate Objectives
profitability, market position, shareholder value
Ï Index Improvementssignificant change in measures and metrics
Ï Positive Comments compliments and constructive feedback from customers, clients and colleagues
Ï New Ideas and Action StepsStepping UP! service improvements
© UP! Your Service UpYourService.com
EngagingServiceVision
ServiceStaff
Recruitment
NewStaff
Orientation
ServiceCommuni-
cations
ServiceRecognitionand Rewards
Voiceof the
Customer
ServiceMeasures
andMetrics
ServiceImprovement
Process
ServiceRecovery
andGuarantees
ServiceBench-marking
ServiceRole
Modeling
The 12 Building Blocks of Service Culture
CommonService
Language
TM
© UP! Your Service UpYourService.com
EngagingServiceVision
NewStaff
Orientation
ServiceCommuni-
cations
ServiceMeasures
andMetrics
ServiceImprovement
Process
ServiceRecovery
andGuarantees
ServiceBench-marking
ServiceRole
Modeling
CommonService
Language
ServiceStaff
Recruitment
Actionable Service Education
ServiceLeadership
ServiceRecognitionand Rewards
Voiceof the
Customer
© UP! Your Service UpYourService.com
Service Culture Implementation Roadmap
0 - - - - - - - - - - 3 - - - - - - - - - - 6 - - - - - - - - - - 9 - - - - - - - - - - - - - 12
Leadership Alignment
Actionable Service Education
The 12 Building Blocks
Steering Committee
Integration with Processes
© UP! Your Service UpYourService.com
A world where everyone is educatedand inspired to excel in service
© UP! Your Service UpYourService.com
UPLIFTING SERVICEThe Proven Path to
Delighting Your Customers, Colleagues, and Everyone
Else You Meet