www.upperquadrant.com sales@upperquadrant.com Phone: 703.476.1992

Customer Success Story

UQube Pharma

Industry

Pharmaceutical

UQube Users

200+ Users

Locations

US HQ and Field Ops US HQ and Field Ops

Quote

“UQube was up and running fast and easy to use. And it provides one consolidated view of our data. It is the perfect solution for our team.”

Dashboards and Reporting

A top worldwide pharmaceutical company solicited Upper Quadrant’s expertise and employed the UQube Pharma solution to address its need to centralize multiple data sources and facilitate timely reporting.

The company chose UQube because it needed a solution that could rapidly provide value with the ability to scale to meet the needs of the business as needs grew. It also needed fast access to critical data in an easy to digest format – dashboards and reports.

The company needed a solution that would be easily rolled out across its enterprise: senior leadership, marketing, sales, customer facing field teams, nurse educators and its medical teams; all while adhering to its strict legal and compliance requirements. The manual effort that was previously spent collecting data, linking it together and providing analysis was time consuming, error prone, and costly for the company. Ultimately, the company needed a solution that would simplify operations, flex to the changing environment and drive business results while providing real-time insights to drive action.

www.upperquadrant.com sales@upperquadrant.com Phone: 703.476.1992

By centralizing this data and marrying it up with other value added datasets, the extended team is able to identify trends, correlations, and risks before they become problems that impact patient coverage, which is critical to meeting goals.

Now that UQube is in place, the full funnel is available to the team providing easy to access insight into marketing and sales activity, lives by state, disease prevalence, payer coverage and contracts, drug formulary, patient services, and actual sales and distribution results.

Self-Service Dashboards and Reports

The extended cross-functional team now has 24x7 access to Dashboards and Reports built specifically for their job function based on reliable proven data sets. They no longer waste time hunting down information and can focus efforts on the most value driven activities – making sure patients are aware of drugs, have access to drugs and the entire process of drug launching, prescribing, administering and getting everyone paid is flowing smoothly.

Like most big pharma companies, the marketing team at this organization had tons of valuable data coming from many different sources. Unfortunately, answering even the most basic questions about performance was a struggle.

The data was siloed living in vendor portals, reports built from internal systems, countless Excel spreadsheets, market research, and feedback from the field.

Generating reports and answering one off questions took hours if not days to track down. Anyone looking for insight had to filter through multi-tab spreadsheets stored on shared drives and login to numerous portals with different passwords just to get the pieces of the puzzle into one spot. And since the data came in different formats, arriving at different times it was nearly impossible to link the data in order to glean any insight. When the output was finally created, it was shared with other team members across functions via email or posted on yet another shared drive – often overlooked by those who needed it.

Management and the extended team became acutely aware that this inefficiency led to shortcomings in their ability to analyze the business, assess risks, and identify opportunities to grow sales and better service consumers. All of this was because the effort to collect data and turn it into valuable information was overly burdensome and/or beyond the capabilities of the toolsets being used.

UQube was chosen to address these challenges because of its rapid rollout timeframe, its ability to bring all the existing data together into one spot and its user-friendly drag and drop dashboard and reporting interface that enables business users to discover and take action on their data. Additionally, UQube’s built-in permissions engine satisfied legal concerns surrounding data access and accommodated associated compliance requirements.

The UQube DxE has been configured to automate the aggregation of data from internal systems and third party data providers, taking the burden off of the marketing team to collect, standardize, and link data for reporting on an ongoing basis.

Field Data Collection Made Easy

Today, using UQube Grid Technology, hundreds of field reps share their field level learnings back with HQ and Territory Managers. Once entered, field insights can be reported on in real-time, shared with others (Marketing, Sales, Medical Teams, Nurse Educators, Senior Leadership) and action can be taken.

Payer Account Managers work with Payers to get a pulse on overall coverage of drugs in market and new drug launches, formulary restrictions, prior authorizations, and any upcoming potential contract changes at a Payer and Plan level.

Provider Account Managers quickly learn when and if health care providers are having issues with claims, if prior authorizations are too restrictive, or if providers are having any other operational challenges in getting patients on drug and challenges in getting patients on drug and serviced in the best way possible.

Challenge Data, Data, Everywhere… But No Way to Pull It Together

Solution One, Always On, Reliable Source for Tactical Analytics

Result Everyone on the Same Page, Driving Results

“For the first time, the entire team and field can access and create reliable reports using all of our data, in one easy to use application!”

- Marketing