M A R C H 2 4 T H & 2 5 T H , 2 0 1 6

C O N C E RT: B . B . K I N G B L U E S C L U B & G R I L L , N Y

C O N F E R E N C E : M I N T R E S TA U R A N T & L O U N G E , N Y

OUR MISS ION

URBAN DESI CONCERT & CONFERENCE

Urban Desi Concert & Conference curates entertainers of the South Asian diaspora at the

global crossroads of the world.

DESI in NYC

DESI in NYC aims to bring vibrant Desi communities of New York together and create a

talented diaspora of artists and entrepreneurs. For over many decades New York has been

welcoming South Asians with open arms, so we want to proudly present what this city has

reaped.

T H E S O U T H A S I A N D I A S P O R AMUSIC has no language or boundaries - we all know this.

What MUSIC also does, that is extremely powerful is that it brings people

together; despite culture, race, religion or ethnicity. It builds a community.

The South Asian population in the United Kingdom is approximately 3.2 million (about 5 percent of the total population).

The US population of South Asian Americans is approximately 4 million and the population of South Asians in Canada is

almost 1.6 million.*

The South Asian community has only increased both in number and designation throughout the world and is making a

mark for themselves individually. Numerous first and second generation South Asians are now living, working and

continuing their family in these countries. The youth of this emerging powerful community has found their own niche, their

own heritage - by keeping both their traditional roots alive and fusing it with their new culture. It can be clothes, food, lingo,

movies but most importantly - MUSIC.

Music is large, it is loud but in the most pleasant way. It is heard by millions all across the globe and creates loyalty. The

fusion of both our cultures back home and here in the West has given birth to a new genre of music, infamously known as

the Urban Asian or the Urban Desi scene of music. This genre is represented by numerous first and second generation

individuals living all around the world. They have paved the path for something larger and the biggest names in the Urban

Desi scene are now coming to share this path in the greatest and most diverse city of the world - NEW YORK CITY!

LET’S MAKE THIS HAPPEN TOGETHER!

* UK, US & Canada Census

THE VENUES

CONFERENCE:

MINT RESTAURANT & LOUNGE

150 E 50th STREET

NEW YORK, NY 10022

CONCERT:

B.B. KING BLUES CLUB & GRILL

237 W 42nd STREET

NEW YORK, NY 10036

ARTISTSARJUN(LONDON, UK)

• Singer, Songwriter & Record Producer

• Signed to India’s largest music company, T-Series.

• Approaching 100 million Total YouTube Views

• Claim to Fame: Why this Kolaveri Di (R&B) Remix - currently has almost 11

million views on YouTube.

• Best Urban Act at the UK Asian Music Awards in 2012.

• Sang the ICC Cricket World Cup 2012 official theme song

• Composed theme music for the Sri Lankan Premier League

• Composed & Performed for South Indian Film Soundtracks

• Arjun has over 105,000 followers on Instagram, over 63,000 followers on Twitter

and almost 900,000 Likes on Facebook

ARTISTSMICKEY SINGH

(DETROIT, MI)

• Singer, Dancer, Brand Ambassador, Songwriter & Record Producer

• Mickey has explored his musical creativity and developed an artistic blend

of South Asian and Western sounds where he creatively incorporates Hip

Hop and Bhangra genres

• Over 30 million total YouTube views

• Mickey has performed alongside Bollywood singers like Shaan, Sunidhi

Chauhan, Ali Zafar, Manj Musik, Raftaar, Badshah, Imran Khan, Jay Sean

and also with actors Parineeti Chopra & Aditya Roy Kapoor

• He has collaborated with Indian jewelry label Kawachi to recently launch

his range of exclusive bow tie’s label Mick's Kawachi in New Delhi, India

• Mickey has over 106,000 followers on Instagram, almost 20,000 followers on

Twitter and approximately 255,000 Likes on Facebook

ARTISTSTHE PROPHEC

(CALGARY, CANADA)

• Singer, Songwriter & Record Producer

• Founded PropheC Productions, an independent international music label

• Over 12 million total YouTube views

• In 2011, he released his debut album Forever, which was the top selling

world album on iTunes Canada and hit the Top 10 charts in the

• His second original album, The Dream Room, was downloaded over 35,000

times in the first month of its release.

• The PropheC has almost 20,000 followers on Instagram, almost 10,000

followers on Twitter and approximately 125,000 Likes on Facebook

ARTISTSRAXSTAR

(LUTON TOWN, UK)

• Rapper, Singer, Brand Ambassador & Songwriter

• Raxstar has collaborated with over 100 artists and is described as The

Ultimate Rap Ballard

• He was recognized as the Best Urban Asian Act 2014 at the BritAsia Awards

and Eastern Eye Best Independent Act 2014

• Over 10 million total YouTube views

• Raxstar has a lot of respect as he delivers not just commercial music -

mixtapes Lost Ones (2008), Spring Cleaning (2010), About A Girl (2011) and

Late On Time (2012) continued to showcase his work ethic, versatile

subject matter and lyrical prowess

• He has almost 40,000 followers on Instagram, almost 30,000 followers on

Twitter and approximately 155,000 Likes on Facebook

ARTISTSZACK KNIGHT

(GRIMSBY, UK)

• Singer, Songwriter & Record Producer

• Zack started his career by ghost-writing for some big names such as Tinie

Tempah and Ginuwine

• Exclusively signed to India’s biggest music label, T-Series and has

successfully released some massive hits

• Approaching 30 million total YouTube views

• His second single Who I Am was also featured as one of iTunes New & Noteworthy

picks of the month

• He has almost 60,000 followers on Instagram, almost 25,000 followers on

Twitter and approximately 110,000 Likes on Facebook

Artist Facebook Likes Twitter Followers Instagram Followers Total

Arjun 952,000 63,100 117,000 1,132,100

Mickey Singh 265,000 19,000 113,000 397,000

Raxstar 159,000 29,900 39,200 228,100

The PropheC 129,000 9,300 20,900 159,200

Zack Knight 127,000 23,600 71,100 221,700

@montyislive (MC) 6,000 3,000 2,800 11,800

Desi in NYC (Host) 4,000 N/A 600 4,600

Total 1,515,000 147,900 372,700 2,035,600

SOCIAL MEDIA REACH

*Rounded up as of December 7th, 2015

S P O N S O R S H I P & D E L I V E R A B L E SDELIVERABLE PLATINUM

$15,000

GOLD

$10,000

SILVER

$5,000

BRONZE

$2,500

Complimentary VIP Tickets 10 8 5 3

Presenting ownership of event alongside

organizers with exclusive dinner✓

Customized video AD to be screened at prime

time of event✓

Live on stage public address during the event ✓ ✓

Customize Video mentions by all artists ✓ ✓

Inclusion in all radio and TV ads ✓ ✓ ✓

Business name or logo to be displayed on screen

throughout the event✓ ✓ ✓

Mention in press release for newspapers ✓ ✓ ✓ ✓

Logo Placement on all Marketing Materials ✓ ✓ ✓ ✓

Business name or logo on all event t-shirts ✓ ✓ ✓ ✓

Logo placement on step and repeat ✓ ✓ ✓ ✓

Inclusion in all print ads ✓ ✓ ✓ ✓

Mention on Social Media & Email Blasts ✓ ✓ ✓ ✓

DELIVERABLE PLATINUM

$15,000

DIAMOND

$10,000

GOLD

$5,000

SILVER

$2,500

BRONZE

$1,000

Complimentary VIP Tickets 10 8 6 4 2

Presenting ownership of event alongside

organizer✓

Customized video AD to be screened at prime

time of event (AD will be provided)✓

Exclusive VIP dinner with artists ✓ ✓

Live on stage public address during the event ✓ ✓

Customize video mentions by artists ✓ ✓

Inclusion in all radio and TV ads ✓ ✓ ✓

Media Interviews ✓ ✓ ✓

Business name or Logo to be displayed on

screen throughout the event✓ ✓ ✓ ✓

Logo placement on step and repeat/banner ✓ ✓ ✓ ✓

Mention in press release for newspapers ✓ ✓ ✓ ✓ ✓

Logo Placement on promotional poster ✓ ✓ ✓ ✓ ✓

Logo Placement on all marketing materials ✓ ✓ ✓ ✓ ✓

Business name or logo on all event t-shirts ✓ ✓ ✓ ✓ ✓

Inclusion in all print ads ✓ ✓ ✓ ✓ ✓

Ongoing mention on social media & email blasts ✓ ✓ ✓ ✓ ✓