urban games, serious games e advergaming (mauro salvador)
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21 settembre, ore 10:00 Coconuts, RiminiTRANSCRIPT
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Urban Games, Serious Games e Advergaming – Mauro Salvador
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G I O C O
-Esiste una definizione?
L’uomo è completamente uomo solo quando gioca
FRIEDRICH SCHILLER
Lettere sull’educazione estetica dell’uomo. Callia o della bellezza
(1795)
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G I O C O
-Esiste una definizione?
A ludic century
HEATHER CHAPLIN, ERIC ZIMMERMAN, Manifesto for a Ludic Century (2013)
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G I O C O
-Esiste una definizione?
Ball don’t lie
RASHEED WALLACE
Playground e arene varie
(1993-2013)
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G I O C O
-Esiste una definizione?
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G I O C O D I G I T A L E ?
-Dentro il sistema mediale. Emerge qualcosa di nuovo.
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G I O C H I A L T E R N A T I V I
-Gioco come strumento retorico, promozionale, di critica sociale
Un serious game mette il giocatore di fronte alla simulazione il più possibile coerente di una reale situazione di disagio.
Un advergame ha lo scopo di far corrispondere a semplici meccaniche di gioco (azioni, obiettivi, esistenti, ecc.) precise qualità di un prodotto da pubblicizzare.
Gli urban game hanno lo scopo di far esplorare e conoscere aree urbane poco frequentate, di comunicare un messaggio di integrazione e di incentivare la conoscenza di diverse tradizioni o delle proprie.
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-Gioco come strumento retorico
September 12th: A Toy World
S E R I O U S G A M E S
Newsgaming, Gonzalo Frasca, 2003
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Ayiti The Cost of Life
Global Kids, GameLab, 2006
S E R I O U S G A M E S
-Gioco come strumento retorico
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S E R I O U S G A M E S
-Gioco come strumento retorico
Cutthroat Capitalism Smallbore Webworks, 2009
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S E R I O U S G A M E S
-Gioco come strumento retorico
Phone Story
Molleindustria, 2011
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A D V E R G A M E S
-Gioco come strumento promozionale
Magnum Pleasure Hunt
Lowe Brindfords, 2011
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A D V E R G A M E S
-Gioco come strumento promozionale
Gatti di polvere
Vorwerk Folletto S.A.S., 2013
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A D V E R G A M E S
-Gioco come strumento promozionale
Perrier Secret Place
Ogilvy, Fighting Fish, 2013
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A D V E R G A M E S
-Gioco come strumento promozionale
Google Beat the Boot
Google, 2011
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U R B AN G A M E S
-Gioco come strumento di critica/aggregazione sociale
Big Urban Game
University of Minnesota's Design Institute, 2003
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U R B AN G A M E S
Journey to the End of the NightIan Kizu-Blair, Sean Mahan and Sam
Lavigne, 2006
-Gioco come strumento di critica/aggregazione sociale
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U R B AN G A M E S
-Gioco come strumento di critica/aggregazione sociale
Cruel 2 B Kind
Jane McGonigal Ian Bogost, 2006
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U R B AN G A M E S
-Gioco come strumento di critica/aggregazione sociale
Three Cities: Pic your Story
Gabriele Ferri Mauro Salvador European Alternatives, 2013
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Urban Games, Serious Games e Advergaming – Mauro Salvador
@Maurosalva
https://www.facebook.com/mauro.salvador
http://www.gamejournal.it