US Consumer Best Practices MeetingSeattle, WA

August 27, 2009

Confidential

2

CBP Document

Integrated Carrier Playbooks into CBP Document

Standardized “Msg&Data Rates May Apply”

Removed the STOP requirement in Initial MT message

Allowed the PIN to be placed anywhere after Pricing in MT messages

Incorporated alphanumeric tracking system for expanded CBP ruleset

Structural

Improved CBP Carrier legal review process

Refreshed and Expanded the CBP Committee membership

2009 Accomplishments

3

Optimized CBP Structure

CCT

CBP

CBP Sub-Committee

Mobile Ecosystem

4

Transition of Carrier Playbook Integration

CBP Member Unity and Evangelization

State Regulations – FLAG / UT & MI “Do Not Call”

Federal Oversight – FCC & Consumer Privacy

CBP Globalization

Consider This..

5

Unified Audit Sheet

Online CBP Tool

Acquisition Marketing

Brand/Agency Primer

Specific Revisions to CBP

Permission Based Advertising

Off Deck Billing

“On Deck”

6

Who Do We Answer To?