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TRANSCRIPT
Agenda
SOCIAL MEDIA
• Relationship between Social Media & B2B
• Importance of social for Microsoft and you
MANAGING YOUR ONLINE
• Managing Facebook, Twitter and LinkedIn
SOCIAL SELLING PROGRAM
• Lead Engagement: LinkedIn Sales Navigator (LSN)
• MSFT curated content: Sociabble
• Account Based Marketing: Folloze
SPE DAYS TOOLS
• SPE LinkedIn InMail Templates
• SPE Campaign on Sociabble
• SPE Folloze Board and Email templates
Social and digital channels are critical
to provide personalized, always-on
experiences for customers with now
over 67% of the buyer’s journey is
now travelled digitally before they
even contact a vendor.
Social Media and B2B
Increases brand recognition
Increases inbound traffic
Improves brand loyalty
Builds individual social brand as an industry thought leader
Reach sales targets
Increases organic reach
Increases employee impact
Attracts talent
Importance of social for Microsoft and you
Improves SEO
Build social profile & grow followers
Stay current on Microsoft news
Build online reputation
Managing your online profile
Pay Attention Be Professional
Update your “Intro” page with “Microsoft” and your current roleYou must disclose that you work for Microsoft if you are posting product recommendations or feedback.
Add your educationShow prospects that they’re working with an educated professional.
Add contact information and customize linksBesides your email, add social links—Twitter handle, LinkedIn profile, blogs—that showcase your interests and establish your expertise.
REMEMBER
Managing Facebook
Update your bio with your Microsoft affiliation and your current roleYou must disclose that you work for Microsoft if you are posting product recommendations or feedback.
Display a professional photoShow yourself professionally dressed, with a pleasant demeanor, against a neutral background. Prospects should be able to recognize you in person just from your photo.
Add you location
Add a link to your LinkedIn profile
Managing Twitter
Disclose your Microsoft affiliationYou must disclose that you work for Microsoft. Be sure to add your name and location
Display a professional photoPhotos boost the InMail response rate by 40%.
HeadlineInstead of your title, think about can you creatively explain what you do or how you help customers
SummaryTell your story in your summary. Keep in mind that only shows 92 characters on mobile 220 characters on desktop. So, be sure that your first line is impactful so readers would want to open up your summary.
Add Rich MediaAdd files, videos, and presentations. Show how you helped customers, how Microsoft products and services work, and how customers have benefited from our services.
ExperienceTell viewers what you have achieved in these roles and what you learned as a result. Ensure that you have the proper dates listed for the time that you began and ended in each role.
Managing LinkedIn
More LinkedIn Profile Best Practices at: http://aka.ms/socialselling
• Recognize that your social media channels can play a big part in helping Microsoft tell its story.
• Respect the boundaries between your personal life and your professional role at Microsoft.
• Always be honest and think before you post.
• Remember: The web is public and permanent!
Points to Remember
Lead Builder
• Leverage keywords, company, title, geography and more!
• Share Lead Builder List with peers
• Save accounts and leads
• Know when a lead changes jobs, post an update, shares an update, etc
• See news related to the company
LinkedIn Sales Navigator
TeamLink
• Helps you find the strongest path to someone you’d like to meet by showing you the best routes to an introduction.
• Business Decision Makers (BDMs) are 5x more likely to engage via warm introduction than via cold outreach.
InMails are private messages within LinkedIn’s platform that you can send directly to any LinkedIn user
InMails can generate a 12-15% response rate in comparison to a 1-3% response rate from a cold call or cold email
LinkedIn Sales Navigator InMails
to confidently share Microsoft content and messages that you feel are interesting with your social communities in an authentic and genuine way.
A tool to help you build your personal brand and showcase yourself as a thought-leader in your field.
Easy to use from almost anywhere.
Sociabble is…
Sharing content via Sociabble
Sign up: http://aka.ms/sociabble
Sharing a post to my own social networks:
• Share a post onto one of the social networks
Post scheduling
• Schedule posts for later on
• Edit a scheduled post before it goes online
SPE Days
• Be sure to use #SPEDays, #Emp
Identify and nurture SPE BDMs using these Social Selling tools especially designed for you!
Get Ready for SPE days!
More Info: https://aka.ms/dtdays, TIP: access MSX and check your MAQLs to engage with these tools. Learn more HERE
✓Share relevant content with customers and get insights by sending a SPE Board leverage an Email Template. In addition, you can do a Mail Merge using your customer list.
Account Based Marketing:
Folloze
✓SPE ready-to-go content to post on LinkedIn, Twitter and more! so you can amplify your reach and impact. Do a search on: #SPEDays
Social Media Content: Sociabble
✓Download InMail sample templates to send personalized InMails to identified prospects.
LinkedIn InMails
✓Build your SPE prospect lead list using these instructions.
LinkedIn Lead List
Need help with your LinkedIn profile?
Not sure what to post on social media?
Want more engaging content?
THEN
Attend a Deep Dive Session with our Social Selling Coaching Team
Click HERE to view calendar
Want more from Social Selling?
Microsoft social selling SharePoint siteBest practices, training, dashboard, success stories, etc. SociabbleCurated cross-industry content you can post on LinkedIn, Twitter, Facebook, and other social media outletsFollozeContent micro-sites that can easily be shared by sellers, or marketing on behalf of sellers, to prospects and/or customers MSSP Yammer groupInternal Microsoft community for sharing news and information, and fostering best practicesMSSP CoachesFull-time, one-on-one coaching on social selling, including assistance with your LinkedIn profile, tips to grow your social presence, engage more effectively, and more!MSSP Support DeskProgram administration and back-end infrastructure
MSSP Resources
Microsoft Confidential
CELA guidelines for engaging with social media
Additional Resources
▪ Social Media Guidelines
▪ Guidelines for using Endorsements or Testimonials
▪ Social Media FAQ
▪ Your local LCA or PR contact
BE SMART AND EXERCISE GOOD JUDGEMENT.
When posting online:
1. DO make clear your Microsoft affiliation, put it in your bio.
2. DO recognize that anything you say can be viewed as an official company statement. If a member of the press or an influential blogger contacts you, reach out your PR team for help.
3. DON'T announce things that aren't yours, but DO support major announcements. Don’t speak for other teams, restrict your comments to products that you work on directly. Follow the company’s social channels to share content.
4. DO protect confidential information. If you’re unsure whether something could be confidential, ask your manager.
5. DO be honest, accurate, and ethical at all times. Don’t do anything illegal and/or defamatory, don’t trash-talk the competition.
6. DO understand the consequences. You are personally responsible for any content that you publish. Once something gets out, it’s impossible to pull it back.
