u.s. transit bus industry: a value chain analysis...…but the value chain goes way beyond those...

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U.S. Transit Bus Industry: A Value Chain Analysis Marcy Lowe Senior Research Analyst Duke University C Gl b li i G &C ii Center on Globalization, Governance & Competitiveness January 14, 2010 Washington, DC © 2010 Center on Globalization, Governance & Competitiveness

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Page 1: U.S. Transit Bus Industry: A Value Chain Analysis...…but the value chain goes way beyond those five firms Engine Raw Axles Main Inputs Leading Bus OEMs Major Component Producers

U.S. Transit Bus Industry:A Value Chain Analysis

Marcy LoweySenior Research Analyst

Duke University

C Gl b li i G & C i iCenter on Globalization, Governance & Competitiveness

January 14, 2010Washington, DC

© 2010 Center on Globalization, Governance & Competitiveness

Page 2: U.S. Transit Bus Industry: A Value Chain Analysis...…but the value chain goes way beyond those five firms Engine Raw Axles Main Inputs Leading Bus OEMs Major Component Producers

What does it take to compete?

© 2010 Center on Globalization, Governance & Competitiveness

Page 3: U.S. Transit Bus Industry: A Value Chain Analysis...…but the value chain goes way beyond those five firms Engine Raw Axles Main Inputs Leading Bus OEMs Major Component Producers

What is a Value Chain?

© 2010 Center on Globalization, Governance & Competitiveness

Page 4: U.S. Transit Bus Industry: A Value Chain Analysis...…but the value chain goes way beyond those five firms Engine Raw Axles Main Inputs Leading Bus OEMs Major Component Producers

Geography of a Value Chain

Emerging playersplayers

Global leaders

Subcontract Product designers

© 2010 Center on Globalization, Governance & Competitiveness

manufacturersdesigners

Page 5: U.S. Transit Bus Industry: A Value Chain Analysis...…but the value chain goes way beyond those five firms Engine Raw Axles Main Inputs Leading Bus OEMs Major Component Producers

Global Competiti enessCompetitiveness

Low-CarbonLow Carbon Competitiveness

© 2010 Center on Globalization, Governance & Competitiveness

Page 6: U.S. Transit Bus Industry: A Value Chain Analysis...…but the value chain goes way beyond those five firms Engine Raw Axles Main Inputs Leading Bus OEMs Major Component Producers

Manufacturing Climate Solutions12 Studies

LED Lightingg g

Solar power

Wind powerp

Hybrid Trucks

© 2010 Center on Globalization, Governance & Competitiveness

Page 7: U.S. Transit Bus Industry: A Value Chain Analysis...…but the value chain goes way beyond those five firms Engine Raw Axles Main Inputs Leading Bus OEMs Major Component Producers

12th in the Series: Public Transit Buses

© 2010 Center on Globalization, Governance & Competitiveness

Page 8: U.S. Transit Bus Industry: A Value Chain Analysis...…but the value chain goes way beyond those five firms Engine Raw Axles Main Inputs Leading Bus OEMs Major Component Producers

Five firms dominate the North American bus industryy

© 2010 Center on Globalization, Governance & Competitiveness

Page 9: U.S. Transit Bus Industry: A Value Chain Analysis...…but the value chain goes way beyond those five firms Engine Raw Axles Main Inputs Leading Bus OEMs Major Component Producers

…but the value chain goes way beyond those five firms

EngineRaw

Axles

Main Inputs

Leading Bus OEMs

Major Component Producers

SystemBuilders

Leading OEMs

Others

Semi-finished/ finished Chassis

TiresBrake system

Fuel system

Electric/Electronics

SuspensionTransmission

Windows ElectronicsWindows

Door system

Seating, flooring

US Bus Transit Fleets(1,000 or more Buses)

After-market remanufacturing

Lighting Body and InteriorSee OEMs

Cleaning systemOperation & Construction

Page 10: U.S. Transit Bus Industry: A Value Chain Analysis...…but the value chain goes way beyond those five firms Engine Raw Axles Main Inputs Leading Bus OEMs Major Component Producers

5 Key Findings

1. Jobs

l2. Relevance

3. Demand3

4. Technology

S i5. Synergies

© 2010 Center on Globalization, Governance & Competitiveness

Page 11: U.S. Transit Bus Industry: A Value Chain Analysis...…but the value chain goes way beyond those five firms Engine Raw Axles Main Inputs Leading Bus OEMs Major Component Producers

1. Jobs are spread throughout eastern U.S.

25 000-33 000 jobs

© 2010 Center on Globalization, Governance & Competitiveness

25,000-33,000 jobsmany overlap with the heavy truck industry

Page 12: U.S. Transit Bus Industry: A Value Chain Analysis...…but the value chain goes way beyond those five firms Engine Raw Axles Main Inputs Leading Bus OEMs Major Component Producers

2. Bus manufacture contribute relevant skills and competencies to U.S. motor vehicle industry

© 2010 Center on Globalization, Governance & Competitiveness

Page 13: U.S. Transit Bus Industry: A Value Chain Analysis...…but the value chain goes way beyond those five firms Engine Raw Axles Main Inputs Leading Bus OEMs Major Component Producers

3. To add jobs, main factor needed is predictable investment

© 2010 Center on Globalization, Governance & Competitiveness

Page 14: U.S. Transit Bus Industry: A Value Chain Analysis...…but the value chain goes way beyond those five firms Engine Raw Axles Main Inputs Leading Bus OEMs Major Component Producers

4. U.S. leadership in “green” buses can lead the way for innovation in other motor vehicles

© 2010 Center on Globalization, Governance & Competitiveness

Page 15: U.S. Transit Bus Industry: A Value Chain Analysis...…but the value chain goes way beyond those five firms Engine Raw Axles Main Inputs Leading Bus OEMs Major Component Producers

5. Advances in bus technology offer key synergies in the clean energy economy y g gy y

© 2010 Center on Globalization, Governance & Competitiveness

Page 16: U.S. Transit Bus Industry: A Value Chain Analysis...…but the value chain goes way beyond those five firms Engine Raw Axles Main Inputs Leading Bus OEMs Major Component Producers

Thank you for your attention!

Marcy Lowe, CGGCDuke University

Center on Globalization, Governance & Competitiveness p

[email protected]

© 2010 Center on Globalization, Governance & Competitiveness