usa print standards update
DESCRIPTION
USA Print Standards Update. USA print specifications. SWOP (publication) Uses ISO 2846 inks GRACoL (commercial) Uses ISO 12647 (but darker K) FIRST (Flexo) Inks similar to ISO SNAP (newspaper) ?. The standards problem (USA). - PowerPoint PPT PresentationTRANSCRIPT
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USA Printing Standards Update - CM 2006
USA Print Standards Update
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USA Printing Standards Update - CM 2006
USA print specifications SWOP (publication)
Uses ISO 2846 inks GRACoL (commercial)
Uses ISO 12647 (but darker K) FIRST (Flexo)
Inks similar to ISO SNAP (newspaper)
?
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USA Printing Standards Update - CM 2006
The standards problem (USA) ICC-based users find today’s print specs
and standards inadequateCompared to ICC color matching
Technically-savvy users will not wait for standards to catch upThey’ll use whatever works best for them
GRACoL decided to take action
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USA Printing Standards Update - CM 2006
Print standards need to… Catch up with latest user-trends like ICC,
CtP, digital proofing, etc. Learn to adapt more quickly to new
technologies and expectations Promote themselves better to get wider
adoption GRACoL’s answer:
Enhanced implementation of ISO 12647-2
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USA Printing Standards Update - CM 2006
Exciting opportunity While up-dating standards, why not
design-in some “Shared appearance” between different processes?Similar ink huesSimilar gray balanceSimilar visual lightness and contrast
Reduces danger of “accidental re-purposing” - simplifies file exchange
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USA Printing Standards Update - CM 2006
Shared appearance testing New SWOP run (September) using
GRACoL processLooked very similar to GRACoL sheets, (except contrast, of course)
Flexo test run (December)Close match to SWOP and GRACoL sheets
First newsprint tests (January)Very encouraging first results
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USA Printing Standards Update - CM 2006
SWOP2006
GRACoL2006
How Shared Appearance looks
Similar overall appearance (within gamut and paper limits)
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USA Printing Standards Update - CM 2006
GRACoL7 Quick Review
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USA Printing Standards Update - CM 2006
Gray Balance One of the most vital visual parameters Traditionally defined as the color of a
50% black ink tint, or the color of paperToo ambiguous for reliable
“appearance” match New GRACoL7 definition:
50C, 40M, 40Y = a* 0.0, b* -2.0 Other paper colors?
Point for discussion
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USA Printing Standards Update - CM 2006
“NPDC” (Neutral Print Density Curve)
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USA Printing Standards Update - CM 2006
NPDC Controls lightness better than TVI curves Mimics typical CtP press
Averaged from many “uncalibrated” CtP runs plus FOGRA and Japanese dataClose to average of ECI profiles’ NPDC
Automatically adapts to different dynamic ranges with constant visual lightness
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USA Printing Standards Update - CM 2006
Highlight Range (HR) Neutral density (ND) of a mid-tone gray
patch minus paper NDHR = 0.54 (constant)
Easier to monitor than TVI, but more visually useful
K50 vs. C50,M40,Y40 ND?Same? Darker? Lighter?This is a point for debate!
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USA Printing Standards Update - CM 2006
International agreement? ISO should define CMY gray balance? Use same ink colors in all countries?
With new 2-color overprint values Aim for “shared appearance” between
different print standards?
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USA Printing Standards Update - CM 2006
Remaining Questions Gray Balance basis?
Paper? K ink? Arbitrary a*b*?Same or different for different-colored stocks?
TVI vs NPDC?How to specify both without conflict?
K50 vs. C50,M40,Y40?Lighter? Darker? Same?
K ink solid?Darken to match industry trends?
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USA Printing Standards Update - CM 2006
Long-term question How can international printing standards
adapt more quickly to new technologies or changing “best practices”?
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USA Printing Standards Update - CM 2006
Testing the GRACoL7 ideas FOGRA test run Feb 20-21 Try it yourself
Download GRACoL7 beta packet (targets, docs, graphs, etc.) at www.gracol.org
Answer the questionnaire on PAB list by Elie Khoury and Mike Rodriguez
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USA Printing Standards Update - CM 2006
SWOP2006
GRACoL2006
Thank You