usability and conversion optimization - triangle ama digital boot camp 2012
DESCRIPTION
Jenny Halasz's presentation of usability and conversion optimization basics from Triangle AMA's Digital Boot Camp featuring Peter Shankman.TRANSCRIPT
SEO AND USABILITY
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Experienced. Ethical. Elemental.
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Agenda
Assumptions Basic SEO User-Centered Design Best Practices Friction/Unsupervised Thought Personas Motivation/Value Proposition
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Basic SEO “Musts”
Must be seen Must be relevant Must motivate a click
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Keyword Research
http://searchengineland.com/the-keyword-research-rabbit-hole-110489
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Search for “keyword research”
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Personalized
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Push vs. Pull
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F-Shaped Pattern
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F-Shaped Pattern
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Short and Sweet
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Make it Fast
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Friction
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Friction
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Friction
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Unsupervised Thought
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Supervised Thought
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Supervised Thought
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Personas
Name Picture Backstory
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Motivation
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Value Proposition
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Motivation
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Value Proposition
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Calls to Action
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Calls to Action
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If you remember nothing else…User-centered design is ROI!
Reduce Friction and Unsupervised Thought
Obvious Motivation and Value Proposition
Interact with a Clear Call to Action
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