use the audience and the big picture€¦ · kim uses the big picture, which she and ben created...
TRANSCRIPT
When you make your audience
come alive by adding pictures,
and perspective, they become
more real and your decisions
are better.
Identify your Audience 1
Next, show the Big Picture to
improve the conversation and get
people on the same page. Let
others complete or modify your
Big Picture using sticky notes.
Lead the Way2
When we see things we are better
able to understand. Sharing the
Big Picture is a powerful visual
communications tool to present
ideas to others.
Use the Big Picture to extend the
conversation and excite and enroll
others.
When you get related ideas, jot
them down so you will remember
to create another Big Picture later.
Make it Visual3
When you need to align othersuse the Audience and the Big Picture use the Audience and the Big Picture use the Audience and the Big Picture
Step-by-Step
thebigideatoolkit.com © 2012 Delightability, LLC. All rights reserved. This material or parts thereof shall
not be reproduced in any form without the written consent of Delightability LLC.
Scenarios
When you want to do something
When you need to align others
When you want to create a plan
When you’re ready to implement
When you want to raise the bar
When you have ideas
When you're stuck
When you need to align others
Ben and Kim previously
worked the Big Picture on
an idea to get feedback
from customers. But now
they need some help.
Ashley, Ben's cousin has
offered to help.
Kim uses the Big Picture,
which she and Ben created
earlier, to show Ashley
their initial plan. She shows
her idea, the expected
payoff as well as the big
chunky steps of how to get
there.
With this understanding
Ashley, being social media
savvy, suggests a few
additions to the plan. She
adds her ideas to the Big
Picture. She appreciates
that her ideas are
considered, and now feels
part of the team.
Next: After Kim and Ashley
review the changes with
Ben they should visit the
scenario, "When you ready
to implement."
Ashley asks, "Who do you
think the customers are?"
Kim uses the Audience to
share the current thinking
on their customers and
market segments.
the Big Picture
More tools, tricks & resources at www.thebigideatoolkit.com
keyword: big picture
Guiding Principles
© 2011 Delightability, LLC. All rights reserved. This material or parts thereof shall not be reproduced in any form without the written consent of Delightability L
One Big Picture may spawn additional ideas
Use the Big Picture to visualize and show
others
An idea not implemented has no impact
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™
gister and tell other
What’s the big idea?
related
Big Picture
ideas
sequencing your idea
Get feedback from real customers
Make list from past contacts
create a mock brochure
call and email prospects to set appointment
socialnetworking
build presentation and Q&Ameet with
prospects
interview and gauge interest
follow-up within 2 weeks
- better understanding- improved offering- early revenue
post question on Linkedin
create online survey and share
results
More tools, tricks & resourcesass twww.thebigideatoolkit.com
keyword: big picture
GuidingP
More tools tricks & resourcesass t© 2222011 D
••
� create online
survey and share results