useful tools for the limited-government activist
DESCRIPTION
Useful Tools for the Limited-Government Activist. Resources and Research To Build Your Case. PH.D E=MC3. Networking opportunities Conferences Events Tea Party events Legislative Committee hearings Agency committee hearings. Coalition-building!!!! Don’t reinvent the wheel. - PowerPoint PPT PresentationTRANSCRIPT
1
Useful Tools for the Limited-Government Activist
Resources and Research To Build Your Case
9/25/2010 Benita M. Dodd Georgia Public Policy Foundation www.gppf.org [email protected]
29/25/2010 Benita M. Dodd Georgia Public Policy Foundation www.gppf.org [email protected]
PH.D
E=MC3
39/25/2010 Benita M. Dodd Georgia Public Policy Foundation www.gppf.org [email protected]
Networking opportunities
•Conferences
•Events
•Tea Party events
•Legislative Committee hearings
•Agency committee hearings
49/25/2010 Benita M. Dodd Georgia Public Policy Foundation www.gppf.org [email protected]
Coalition-building!!!!
Don’t reinvent the wheel.
5
Founded in 1992, SPN is the only group in the country dedicated solely to improving the practical effectiveness of independent, non-profit, market-oriented, state-focused think tanks.
www.spn.org E-mail [email protected]
9/25/2010 Benita M. Dodd Georgia Public Policy Foundation www.gppf.org [email protected]
6
Traditional media•Letters•Op-eds•Talk Radio/TV
Cultivate the beat reporter for your interest area … be the expert!
Hi Benita: I'm going to be covering health care issues for the AJC and will be focusing heavily on implementation of the health care bill -- is there anyone at the foundation who is an expert in health care that i should reach out to? and can you put me on your mailing list as well -- or let me know who could? thanks so much and hope you are doing well. -- Carrie Carrie Teegardin The Atlanta [email protected]
9/25/2010 Benita M. Dodd Georgia Public Policy Foundation www.gppf.org [email protected]
7
Be prepared:Have three points on the issue that you are able to discuss in depth.
Be able to turn the discussion to the points YOU want to make.
Do you KNOW …•What are you for?•What is the opposition for?•What the opposition says about you?•What the opposition says about themselves?
9/25/2010 Benita M. Dodd Georgia Public Policy Foundation www.gppf.org [email protected]
8
Non-traditional media
1. The Internet2. Websites3. Campaign E-mail Lists4. Personal Email Lists/E-Cards5. Banner Ads6. Blogs7. Micro blogs -- Twitter8. Social Networking Web sites:
-Facebook and MySpace9 YouTube10. Forums11. Constant Contact.
www.Constantcontact.com
9/25/2010 Benita M. Dodd Georgia Public Policy Foundation www.gppf.org [email protected]
9
Twitter – Answers “What are you doing?” (i.e. IM Away Message) – http://twitter.com
YouTube– Allows you to upload, search or view up to a 15-minute video presentation. Searchable. http://www.youtube.com/
Flickr – Photo sharing user based website (i.e. Facebook photo sharing) – http://flickr.com
Essembly – Social network website allowing activists to connect with each other – www.essembly.com
del.icio.us – “Tagging” articles – http://del.icio.us
Digg – User-voting news Web site – http://digg.com
Eventful – Track your favorite events or venue events, receive event reminder – http://eventful.com
9/25/2010 Benita M. Dodd Georgia Public Policy Foundation www.gppf.org [email protected]
10
A collection of independent journalists covering state-specific and local
government activity. E-mail: [email protected]
Founded in September 2009, the brainchild of the Franklin Center for Government & Public Integrity, a 501(c)3 non-profit
organization dedicated to promoting new media journalism.
9/25/2010 Benita M. Dodd Georgia Public Policy Foundation www.gppf.org [email protected]
119/25/2010 Benita M. Dodd Georgia Public Policy Foundation www.gppf.org [email protected]
E=MC2Theory of Mass Energy Equivalency
“Energy equals mass times the speed of light squared”
Albert Einstein
12
M=EC3
“Message equals emotionplus connection, contrast and credibility”
EmotionMessages must connect with people on an emotional level. Persuade through
reason, but motivate through emotion.Contrast
Offer people a clear choice. But make sure the choice you offer is one that leads the audience back to you.
ConnectionMessages must be relevant to people’s daily lives.
CredibilityMessages must be believable.
9/25/2010 Benita M. Dodd Georgia Public Policy Foundation www.gppf.org [email protected]
13
Be persuasive:Three factors you need to communicate while you have your audience’s attention.
Evidence. Cite a credible, specific example of the problem you are trying to fix.
Action. Describe specifically the remedy you are proposing to correct the problem.
Benefit. Describe the benefits people will enjoy as a result of your proposal.
9/25/2010 Benita M. Dodd Georgia Public Policy Foundation www.gppf.org [email protected]
14
Personalize, Humanize, Dramatize
Use personal, specific examples of real people in real situations to humanize your message.
Tell the story dramatically, for emphasis.“Victims.”
9/25/2010 Benita M. Dodd Georgia Public Policy Foundation www.gppf.org [email protected]
159/25/2010
Benita DoddGeorgia Public Policy [email protected]
Thank you!Follow me at http://twitter.com/Benitadodd