15:15 Revolutionising Art Viewing Experience

15:15 Revolutionising Art Viewing Experience

• a pop-up art gallery • 15 minutes per entry / 15 audiences at a time• creates immersive digital, visual art

and sound experience • creates location-based digital social sharing

experience (task of this project)

About

15:15 Revolutionising Art Viewing Experience

Why?

15:15 Revolutionising Art Viewing Experience

Imagine Claire and Richard

15:15 Revolutionising Art Viewing Experience

MVP Persona

Name Claire E.Age 30Location SydneyOccupation Arts writer

Motivation (to see art)InspirationGrowthAchievementSocial

Goals • to improve professional skills • to balance work and life• to understand the true meaning

of happiness in the digital age

About Claire works as an arts writer for Sydney Morning Herald. She has great interest in communication and psychology. From her work, she often gets to see art exhibitions exclusively before the public. But when it is possible, she chooses to view art and write about it when it is open to the public. She wants to know how other people think about the artworks, but she is too shy to open up a conversation with a stranger.

Will I get rejected? How should I start the conversation? If I keep talking to people, they are going to think that I am a weirdo because no one does the same here!

Creative

Passionate

Curious

Tech-savvy

Frustration

rejection

15:15 Revolutionising Art Viewing Experience

MVP Persona

Name Richard C.Age 50Location SydneyOccupation Financial

analyst

Motivation (to see art)InspirationSocial Growth

Goals • to gain more knowledge • to build friendships with

like-minded people

About Different from his peers in the financial industry, Richard is passionate and knowledgable about contemporary art. Richard feels isolated as he is unable to share what he is passionate about with his peers. So he joins online forum to exchange opinions with like-minded people. Would he wonder other people’s thoughts seeing an artwork? Of course. But people seem to be quite isolated too as no one talks. He gave up after a few attempts.

We use to say hello to strangers on the streets. Today people only smile at their phones! Like many other things, art viewing should be a collective experience. It would be more inspiring to share thoughts with other viewers.

Creative

Logical

Knowledgable

Talkative

mental isolation

Frustration

15:15 Revolutionising Art Viewing Experience

The need of Claire & Richard is the same

to be inspired, not only by the art, but also by the person who breathes art next to them.

15:15 Revolutionising Art Viewing Experience

So what could happen to Claire and Richard?

A very important thing you should know: this is not a dating app.

15:15 Revolutionising Art Viewing Experience

Claire Richard

Art Gallery of NSW

Social Media

Possibility 1: highest

Possibility 2: less likely

Possibility 3: almost impossible

15:15 Revolutionising Art Viewing Experience

Claire and Richard are just one of the many ...

15:15 Revolutionising Art Viewing Experience

User Research

32 surveys based on• demographics • art viewing behaviours• social media activity

Further research on• social media behaviours

3 interviews with 1 personas

15:15 Revolutionising Art Viewing Experience

Out of 33 participants

51513

often talk to strangers at art exhibitions

occasionally talk to strangers at art exhibitions

never talk to strangers at art exhibitions

15:15 Revolutionising Art Viewing Experience

But they all meet new friends and build friendships via the interent.

15:15 Revolutionising Art Viewing Experience

What if we can give some warmth to the person next to us via social media?

How can we increase the chances for like-minded people to talk, share and inspire each other?

15:15 Revolutionising Art Viewing Experience

A app that enables audiences to interact anonymously, share thoughts and feelings, at the 15-minute session at 15:15 gallery

Proposed Solution

15:15 Revolutionising Art Viewing Experience

Competitors

Location-based chat app

Interest-based chat app

Chat room app Others

15:15 Revolutionising Art Viewing Experience

Content Strategy

DISCOVER ON BOARDING ON BOARDING

MAIN CONTENTS SUPPORTING CONTENTS INTERFACE

- Name of show- Artist name - Info- Price (free)- Dates- Location

- Imagery - Sample user interactions

- Email sign up

DISCUSSION PANEL

DISCUSSION PANEL

RATING

DISCUSSION PANEL

User-generated contents - Text messages - Photo messages- Video messages

- Include ‘Conversation history will be burnt after session finishes’

- Rules & condition agreement

- Rating - Review (Feeds to websiteand user’s social media)

CHECK IN

MESSAGING- Text field- Emoticon- Keyboard- Photo upload- Social share

- App notification for new exhibition

15:15 Revolutionising Art Viewing Experience

ON BOARDING

RATING

CHECK IN

DISCUSSION

Sitemap

DISCOVER DISCUSSION PANEL

15:15 Revolutionising Art Viewing Experience

User flowPost a photo & a comment in discussion panel

Confirm Joining discussion

Write a sentenceTake a photo SendClaire Checks in

as ‘Losing My Toes’

Arrive at 15:15 gallery

15:15 Revolutionising Art Viewing Experience

Sign In

Get Started

15:15

RevolutionisingArt Viewing Experience

Welcome

Check In

By checking in to the discussion panel, you agree to respect others’ opinions and only post relevant contents. No inappropriate words and imagery.

I agree Not for me, thank you.

R

Welcome! I am Ryoji. I will be guiding you through your 15-minute experience at my exhibition.

DHi Everyone!

Who is here?Ryoji, SpaceWanderer, AlbinoSpinach, DforDog

You’ve checked in as www

Pretty amazing experience here!

Keyboard

Facebook Twitter

Send

Discussion Panel

Ok! Great idea!

share thoughtsexchange opinions

anonymously

Welcome

Username Just make up something!

Check In

R

Welcome! I am Ryoji. I will be guiding you through your 15-minute experience at my exhibition.

WPretty amazing experience here!

Say something!

Who is here?Ryoji, SpaceWanderer, AlbinoSpinach, DforDog

You’ve checked in as www

A Wow. Hello! This is cool.

Discussion Panel

Ok! Great idea!

15 minutes

15 people

R

Welcome! I am Ryoji. I will be guiding you through your 15-minute experience at my exhibition.

A Wow. Hello! This is cool.

Discussion Panel

Say something!

Who is here?Ryoji, SpaceWanderer, AlbinoSpinach, DforDog

You’ve checked in as Losing My Toes

Thank you

How do youenjoy this exhibition?

Thanks for joining us

Submit

We would love to know how you think:

Optional.

Wow. Sign me up now!

Conversationwill be wiped out

at the end ofthe session

Sign Up

Sign Up

Email

Password

No spam!

at least 8 digits please!

Already have an account? Sign In!

Discover

8 JUN – 1 JUL / 10AM – 6PMSESSEION DURATION: 15 MINUTES LOCATION: MARTIN PLACEFREE. BOOKING ESSENTIAL.

Internationally renowned for creating spectacular sound and visual environments, Ikeda’s large-scale contemporary installation test pattern [No 5] is an immersive audio-visual installation inspired by computer programming data which converts information into barcode and binary patterns.

Current Show

RYOJI IKEDAPATTERN [NO.5]

Check In

Would you like to receive notificationabout any upcoming exhibitions?

Yes No. Thank you.

Discover

8 JUN – 1 JUL / 10AM – 6PMSESSEION DURATION: 15 MINUTES LOCATION: MARTIN PLACEFREE. BOOKING ESSENTIAL.

Internationally renowned for creating spectacular sound and visual environments, Ikeda’s large-scale contemporary installation test pattern [No 5] is an immersive audio-visual installation inspired by computer programming data which converts information into barcode and binary patterns.

Current Show

JAMES TURRELLPATTERN [NO.5]

Check In

ON BOARDING

DISCOVER CHECK IN DISCUSSION PANEL RATING

Wireframe

15:15 Revolutionising Art Viewing Experience

Prototype

Sign In

Get Started

15:15

RevolutionisingArt Viewing Experience

Thank you!

James Turrell at National Gallery of Australia 13 December 2014 – 8 June 2015