Give users what they want, Google will give you what you want !

By Emilie Alba - @emilie_albaMay 2013

- User Experience for Search Engine Optimization -

“Content Optimization for

Online Visibility ?”

Explanation

Think Google !

To be indexed, your online

content strategy must be

optimized

The Online Customer Experience starts on

Google Search Engine

Your website should foster DISCOVERY…

….through visual and inspirational

content

The content of your website has to be

Informational, Educational, and

Customer Oriented

Turn digital but don’t neglect

the Human Factor !

Add VALUE through the use of SOCIAL MEDIA

Write blog posts to generate Fresh and Own

Created Content

Tell Google your business is still running !

Convey your Brand’s Personality !

Web users should rapidly get the “Spirit” of your brand conveyed through Relevant Content & Eye-Catching Design !

Create Social Buzz !

Seize the OPPORTUNITY to share ENGAGING

and RELEVANT content with your

followers

Tweeted out the day after 2013 Super Bowl. It refers to the power outage that occurred during the game.

Be Inspirational

You can increase Online Visibilityif you succeed in

attracting & keeping the Online Consumer’s Attention

Even if you sell SINKS !

Just like

The Online Customer Behavior is driven by EMOTION

Keep in

Mind

The Wow Factor !

INTERACTIVITY drives CURIOSITY, and invites

customers to

DISCOVERY

1

2

3

4

Storytelling generates CUSTOMER ENGAGEMENT !

CONTENT. S T R A T E G Y

“Social is SEO & Content is Social”CONTENT

OPTIMIZATION

Own Created Content+ Curated Content

Content should be:- Informational- Inspirational- Educational

1-

2- Optimized Content

- Keywords- Links/Backlinks

- Tags- Optimized Urls

- Visuals Photos/ Videos/ Pictures- Relevant Text

3- Multi-Sharing + Engagement

4- Measurements

- Mentions- Engagement : Sharing, Comments,

Likes- New users + Demographics +

Location- How users have been reached -

Organic / Viral / Paid

By Emilie Alba

@emilie_alba@futuremkrs

Market My RoomFuture Makers

Keep Learning…

Sources

http://www.dvice.com/archives/2011/10/video-of-the-da-14.phphttp://www.youtube.com/watch?feature=player_embedded&v=LerdMmWjU_E

http://orchology.com/post/10131551286/how-to-create-compelling-brand-experiences