users are your greates asset june 2014
TRANSCRIPT
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HELLO
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I’M SILKA
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USERS ARE YOUR
GREATEST
DESIGN ASSET.
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It’s all about your idea.
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It’s all about your users.
It’s all about your idea.
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1. Listen with empathy. 2. Focus and prioritize. 3. Try it out. 4. Listen again.
The four steps to designing a user experience.
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Visit people. Follow them around.
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Truly understand your users.
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Map the user’s journey
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Freeform design.Card sort.
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1. Listen with empathy. 2. Focus and prioritize. 3. Try it out. 4. Listen again.
The four steps to designing a user experience.
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A good product defined by what it does, but even
more so by what is doesn’t do.
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Prioritization
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No. 1
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No. 1
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No. 1
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1. Listen with empathy. 2. Focus and prioritize. 3. Try it out. 4. Listen again.
The four steps to designing a user experience.
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Will it work?I don’t know… can I test it?
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Goodbye Wireframes.
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Hello prototyping
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Rough mockup
for user testing...
A refined
mockup with a
tear-off tickets
concept. It
worked very
well!!!
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Ask the right questions
Identify major roadblocks
Don’t test nuances
Be scientific about results
Be aware of your users context
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Design for “of cause” moments.
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1. Listen with empathy. 2. Focus and prioritize. 3. Try it out. 4. Listen again.
The four steps to designing a user experience.
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Define success
KPI’s
No. 1
1. Increase sales !
!
!
2. Increase traffic !
!
!
3. Increase loyalty
• No. of sales
• Average revenue per user
• Conversion rate !
• No of visitors
• Search performance
• Referral performance !
• % of new vs repeat customers
• Frequency of visits
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Don’t speculate
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Look at this
Need reason trust you
Getting started
Accept invitation
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Look at thisThis step breaks on phones
Desktop 100% iPad 98% iPhone 9% Android 10%
Getting started
Accept invitation
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Define success
KPI’s
No. 1
1. Increase sales !
!
!
2. Increase traffic !
!
!
3. Increase loyalty
• No. of sales
• Average revenue per user
• Conversion rate !
• No. of visitors
• Search performance
• Referral performance !
• % of new vs repeat customers
• Frequency of visits
Down 12%
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Make stuff people LOVE
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ToolsUsertesting.com or userlytics.com - remote user testing
Mixpanel - funnel conversion metrics
Intercom - intercept website visitors for research + email campaigns
Optimizely - Test different layouts
InvisionApp - For mockup testing
WebFlow - For HTML layout