using a/b-testing to grow your company / visitor knowledge

O N L I N E D I A L O G U E G u i d i n g y o u t o d i g i t a l m a t u r i t y

# o n l i n e o p t i m i s e r s # A B 4 0 L o n d o n 2 0 1 4 / 0 5 / 2 8

G R O W T H

Email: [email protected] onlinedialogue.com Twitter: @TonW #optimize

Thank you

#AB40


A/B-test ing

FUN


A/B-test ing


We opt imize


In business


We’re sooooo slow


Optimisat ion needs more impact


Start-up wor ld


Invest ing in Start-ups


Grow fast


Or…


Get out of the office


Gett ing to know your customer


Being tra ined


Learning from every conversat ion


The web


Digging through log fi les


Trying to improve


I learned about him


Qual i ty c i rc le


So I started with:

0 / 1 Testing


Then I learned about th is story…


Bi l l Murray


Trying to get the gir l


Constant test ing environment

A / B Testing


They can’t learn l ike that!


Better Dia logue Opt imizat ion

Winner!!

Variation B!

Variation A!

Default!


I started with th is stuff


On with the “Dramatic changes”


How does Bi l l final ly win Andie?


Why is your visitor here?


How can you

help your visitor

to fullfil his needs?


I t ’s not about conversion opt imizat ion

I t ’s about learning how to serve your v is i tors!


Ever been to Vegas?


Automate the non learning stuff !


Test ing costs t ime

Use it to LEARN


FA C T & A C T

&

Tell Combine Analyze

Test Create Analyze Find


Data Driven

Data Driven

Data Driven

Data Driven Data Driven

Data Driven

Data Driven

Data Driven

Data Driven Data Driven

Data Driven

Data Driven Data Driven @ To n W


Persuasion Psychologist Persuasion Psychologist

Persuasion Psychologist




Persuasion Psychologist Persuasion Psychologist



@ B a r t S


CRO magic

Data Driven Persuasion Psychology +


Wheel-of-persuasion.com


Autonomy

+25% sales


But.. same test

Significant more submits, but..

Less registrations


Layer ing

+14% sales


Stat ist ics please…


Obey the rules

1.  Get a good test population

2.  You will find winning losers 3.  You will have losing winners

You need to re-test


Use psychology insights


So you wi l l learn


And have the happy end

O N L I N E D I A L O G U E G u i d i n g y o u t o d i g i t a l m a t u r i t y

# o n l i n e o p t i m i s e r s # A B 4 0 L o n d o n 2 0 1 4 / 0 5 / 2 8

G R O W T H

using a/b-testing to grow your company / visitor knowledge

Marketing