using buy a feature online
DESCRIPTION
An overview of how to leverage the online Innovation Game Buy a Feature. You can play Buy a Feature at www.innovationgames.com.TRANSCRIPT
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Using the Innovation Game® Buy a Feature
To Prioritize Really Important StuffLuke Hohmann
Founder and CEO Conteneo, Inc.
Twitter: #innovgames
www.conteneo.co
Agenda
• What’s are Innovation Games®?• What’s Buy a Feature?• How does it work?• How can I play?
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What Are Innovation Games®
Innovation Games® are serious games that solve a wide range of product strategy and management problems across the market lifecycle.
They are played: • with customers & internal stakeholders• online or in-person• within or across organizational units• in single or multi-game formats
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What Makes Innovation Games® Unique?
• Relaxed, “collaboratively competitive” structure• encourages teamwork • increases sharing of information• and is competitively fun
• Games utilize verbal, non-verbal, written, visual and spatial forms of communication which create rich, nuanced information.
• Strong foundations cognitive psychology & organizational behavior research.
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Not Humor Like Joke
Not Silly Like Water Park
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Not Work(Leisure)
Pleasure
Work
Play
Not-Play
External GoalsInternal Goals
Not-P
leasureDo you like to do yard work?I’m not a fan of gardening, so I’m putting trimming the ivy, so I’m putting that here.
I do like to play card games! I love playing games at work!
As a small business owner, I know I have to do my bookkeeping. But it is work.
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Why are you talking games? I’ve got work to do!
StrategicAccount Managers
(SAMA)
Corporate / Portfolio Strategists
(PDMA, Phase-Gate)
Agilists(CSM, POs)
Market Researchers
(QRCA)
Corporate Innovators
I need to prioritize my sales engineers so that
they are working on the best deals!
I need to prioritize my
backlog.
I need to engage my global technical workforce in
selecting the best new ideas.
I need to research market preferences.
Our gate reviews are taking too long. We need to get the right
people involved – faster!
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Yup. You’ve got
important stuffto prioritize.
You can do this through games.
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Buy a Feature:
A collaborative prioritization game!
• 12-20 items described in terms of benefits and costs
• 5 to 8 players given limited budget
• Purchased items represent the priorities of the team
• Chat logs shape resultsA Game ToPrioritize Stuff
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And yes, it is FUNV1-388 Luke Did you enjoy this experience?V1-388 Toni Yes - fun!V1-388 Greg Sure.V1-388 Greg I enjoyed it.V1-388 Vladimir thanks for the chance. B)V1-393 Luke Did you enjoy the experience? Would you be willing to play again in the
future?V1-393 Tom yes, and yesV1-393 Mike Yes -- it was funV1-393 Sarah DefinitelyV1-393 Dominic Yes, and I think VersionOne are getting great info here
V1-393 Patrick I would be happy to play again.V1-394 Luke Team, are you now satisfied with your bids?V1-394 Mike YES!V1-394 Rene yupV1-394 Andre Indeed.V1-394 Jim I want more money!V1-394 Andre It was hard. But lots of fun. And yes, I want more money too - do you take
credit cards?V1-394 Mike hahahaV1-394 Mike ok, gotta go guys.... it was fun
Chat log extracts from a game played to prioritize
a product backlog.
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Ian Culling, VersionOne CTO says:
“The basic prioritized results
held surprises”
“The rich information captured during the
game helped us understand the basis
for that prioritization”
“The conclusions and recommendations derived
from the results were incredibly insightful.”
“Our customers really enjoyed the experience and appreciated the opportunity
to have influence on our roadmap and priorities – in an
hour or less of their time.”
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Let’s create a pair of Internet-Enabled Sunglasses!
Corporate Innovators
We assume you’ve played Innovation Games® like Prune the Product Tree to identify cool new concepts. Now, we need to prioritize them!
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Buy A Feature Online - Preparing
A list of features with prices. This example is for product concepts for a pair of internet
sunglasses
“Shirt Sizes” help you quickly price your
features – or you can enter a price directly!
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Playing the GamePlayers are listed along the
top with their budget
Player bids.
Highly desired items are purchased.
The chat facility helps players negotiate about the items they desire.
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Buy A Feature Online - Results
Results of many games played,
sorted by number of times
purchased.
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Many Ways to Play: Parties, Galas, and Tournaments
What is it? Who plays? Facilitated? Number of Items?
Number of players?
Party A “dinner party”.
You select and control participants
Yes 12..20 5..8
Gala An “open seating event”
Random participants based on a shared URL
No 12..20 9+In groups of 5..8
Tournament A combination of parties!
You control and select participants
Yes 20+ Based on num of items & num of tournaments
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Tournament Structure
15
15
7
745
15
14 7
7
14 7
1
2
3
4
5
List of projects
14 Each dark square represents one game
7 Each light square represents the “winning” projects
Play many tournaments to control for “bracket
strength”.
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Tournament Case Study:
VeriSign Global Customer Support
Context 46 projects ranging from small to very large.
Problem The VeriSign leadership needed to quickly identify the high-priority, most globally supported projects.
Engagement Profile
VeriSign project managers prepared the portfolio for the games. Enthiosys structured the process into three tournaments involving ~60% of the 200 person global customer care organization and facilitated the games.
Results • Very clear separation of the “winning” projects – the original list of 46 was prioritized to the top 5 projects
• High degrees of collaboration – even when collaboration was not required to purchase an project!
• Participant chat logs provided detailed explanations behind the bidding – the meaning behind the choice.
• Participants considered the process fun.
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Getting Started
Sign up for a free account: www.innovationgames.com
Play games.
Enjoy the results.
Tell me how you want to use Innovation Games® online and I’ll send you a Luke Hohmann discount to try out our system!
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Thank You
Innovation Through Understanding®
Luke Hohmann
Founder & CEO
Conteneo, Inc.
cell: (408) 529-0319