using dashboards to dazzle board & · pdf fileusing dashboards to dazzle board & staff...

Using Dashboards to Dazzle Board & Staff -

MCN-AFP Fundraising Conference - July 2015

©2015 Ignited Fundraising ™ 1

Using Dashboards to Dazzle

Board & Staff

Lori L. Jacobwith, President/Founder Ignited Fundraising

About Lori

Lori L. JacobwithIgnited Fundraisingwww.IgnitedFundraising.com

• 25 + years as Master storyteller, fundraising culture change expert, trainer & coach.

• Recognized as one of the top 40 most Effective Fundraising Consultants in the US. by The Giving Show on the Wall Street Network

• Since 2001 has helped nonprofit organizations raise nearly $300 million from individual donors. And counting.

LJacobwith

@LJacobwith




Your Reality?

� It’s a struggle to get others to say: "Yes! I'll help with donor engagement tasks."

� Board members and staff look away when you ask for help at meetings.

� Eyes glaze over when your team, especially board members, review financial spreadsheets and donor lists.

One of the most powerful ways to build an energetic and helpful team is to create a clear picture for them, so they can easily see what

needs to be done.

Quick Question

What is one thing you’d like to learn about USING dashboards and visual displays?




What We Will Cover Today

1. What are visual displays &dashboards & what should they do?

2. Common mistakes designing graphs & dashboards

3. Categories of nonprofit dashboards

4. Using dashboards to cause action

5. Sample financial dashboards

6. What will YOU include in your dashboards?

Good Visual Displays Cause People to Take Action

Prudential TV Spot 2014: Ribbon Experiment




Visual Displays

Worksheet for Today




What Actions Do You Want Board & Staff to Take?

Make a list…

On your worksheet

Actions for Board & Staff?




Make your list…On your worksheet

How do you CURRENTLY use Dashboards?

I. What Are Dashboards & What Should They Do?

“…a visual display of the most important information needed to achieve one or more objectives, consolidated and arranged on a single screen so the information can be monitored at a glance.”

~ Stephen Few, March 2004 edition of Intelligent Enterprise magazine




Fact: You are visually wired.

• Fifty percent of your brain is involved with visual processing, and you can get the sense of a visual scene in less than one-tenth of a second.

• You remember 80% of what you see,

• 20% of what you read,

• 10% of what you hear,

• Color visuals increase the willingness to read by 80%.

Dashboard Fact

• I. What Are Dashboards?

Why Dashboards?

� Bring Attention to Priorities

� Monitor Performance

� Create Accountability

� Simplify Complex Information

� Motivate Action





Bad Use of Excel


Creates Bad Visual Displays

0

100

200

300

400

500

600

Gifts >1000 Gifts 500-999 Gifts 250-499 Gifts < 249

Gifts Since Startup

0

50

100

150

200

250

300

350

Gifts >1000 -Last

3 Years

Gifts 500-999-Last

3 Years

Gifts 250-499 -

Last 3 Years

Gifts < 249 - Last 3

Years

Gifts in the Last 3 Years





Is This Any Better?


Better Data To Share




II. Common Mistakes Designing Graphs & Dashboards

• II. Common Mistakes

A. Data Doesn’t Fit on One Screen & B. Too Much Det ail





C. Inadequate Context for the Data

� When?

� How much is left to raise?

� How much time to reach goal?


Some Context for the Data

� Unclear when.

� Unclear much is left to raise.

� Unclear how much time left to reach goal.





Better Context for the Data

� Shows when.

� Shows how much is left to raise.

� Shows amount of time left to reach goal.

• I. Common Mistakes

D. Indirect Display of Data/Measures

~ Stephen Few, Dashboard Whitepaper, 2006




• I. Common Mistakes

D. Indirect Display of Data/Measures




E. Inappropriate Display of Data





Appropriate Display of Data


F. Poor or Unappealing Design





Poor or Unappealing Design

Primary Goals of Dashboards or Visual Displays




A Story Well Told?

A Story Well Told?




A Story Well Told

III. Categories of Nonprofit Dashboards

A. Business Intelligence

B. Status

C. Accountability

D. Tracking





A. Business Intelligence

• III. Categories of Nonprofit Dashboards

Business Intelligence

http://www.imamuseum.org/

June 2015

Mid 2014




• Business Intelligence

B. Current Status Dashboards





Current Status

Image Source: Mashable Blog: Is Give2ogether a Google Analytics for Philanthropy

Programs, Fundraising, Volunteer Recruitment…

Lori’s People: Clients, email subscribers, etc.





Status Dashboard

Image Source: RoomToRead.org/OurPrograms


C. Accountability Dashboards




“Accountability…Being held responsible for one's actions…

.


Accountability = Success

1. Establishing clear expectations;

2. Preparing people to meet those expectations with needed training and support;

3. Monitoring performance , and

4. Attaching consequences to the results

~ Source: London, M., & London, M. (2007). First-time leaders of small groups: how to create high-performing committees, task forces, clubs, and boards. San Francisco: John Wiley & Sons


Four Necessary Ingredients for Holding People Accou ntable




Fundraising Committee Activity 2014

What’s Missing From This

Dashboard?

= Mtg Attendance

= Table Hosts Recruited

= Thank You Calls

= Greeter at Events

= Guests to Tours

= Donor Event Attendance

Image Source: MNCSU website

Accountability Dashboard




Updated Accountability Dashboard � Aligned with Strategic Framework � Focuses on performance trends & goals for

improvement � More comprehensive set of measures


Determining Measures

• Strategic Planning Discussion

• Governance Committee

• Fund Development Staff & Committee

• Program Staff & Committee

• Where else?





D. Tracking Dashboards

http://sxsw14.netvibesbusiness.com/#Welcome

http://www.netvibes.com/ljacobwith#Blogs_I_Follow/


Tracking Dashboards




Discussion

1. What fundraising metrics do you feel are important to track?

2. What metrics do you feel are important to track for board engagement?

3. What program metrics do you feel are important to track?

IV. Using Dashboards to Cause Others To Take Action





Encouraging Action

Image Source: RoomToRead.org/OurPrograms




• IV. Using Dashboards to Cause Action

Board Dashboards & Data Updates

Source: Blue Avocado A Nonprofit Dashboard & Signal Light for Boards


Board Dashboards & Data Updates

Source: Blue Avocado A Nonprofit Dashboard & Signal Light for Boards




Your Organization Name HereGovernance Scorecard Page 1

Your Organization Name HereGovernance Scorecard Page 2

What would YOU add?




Donor Data Updates

Donor Data Updates




Donor Data Updates


Campaign Updates





Donor Data Updates

http://bit.ly/HowToCalculateDonorRetentionInExcel

Easy “How-To” video on YouTube




V. Sample Financial Dashboards

Image Source: http://beyondfinancialsconsulting.com/

• Cash

• Net Assets

• Debt

• Working Capital

Over the Past/Present/Future

• V. Sample Financial Dashboards

Key Financial Information





Key Financial Information


Financials Should Tell A Story

Source: Nancy Lee, Nonprofit Consultant




List them on your worksheet

Additional Ways YOU Could Use Dashboards?

Additional Ways You COULD Use Dashboards

� Attendance at board meetings

� Meals served, bed nights, other program updates?

� # of fundraising asks v. gifts received

� # of students receiving a scholarship

� # of thank you calls by board members




VII. What Will YOU Include In a Dashboard?

• What To Include In a Dashboard

Agency Priorities

1. Program & financial drivers

2. What will move you forward

3. What will hold you back

4. Changes

5. Actions that need to be encouraged




Creating Your Action Plan

• IV. Creating An Action Plan

Your Action Plan

Write and Share:

1. What is one dashboard you’ll create after today?

2. What is YOUR next step?

3. What surprised you today?




What Gets Measured is What Gets Done

Staying Connected

Monthly Enews Fuel to Ignite Your Fundraisingbit.ly/mcn_ifenews




Staying Connected

Lori L. JacobwithIgnited Fundraising

Fundraising Culture Change Expert & Master

Storyteller

LJacobwith

@LJacobwith

Fire Starters Blogwww.ignitedfundraising.com/blog

Books & Other Resourceshttp://www.ignitedfundraising.com/store/

Free Resources http://www.ignitedfundraising.com/resources/

Additional Resources

• http://www.ignitedfundraising.com/accountability-success/

• http://bit.ly/HowToCalculateDonorRetentionInExcel

• http://annkemery.com/portfolio/dataviz-for-philanthropists/

• http://www.effectivephilanthropy.org/getting-beyond-nonprofit-performance-assessment-with-data/

• http://blog.kurtosys.com/storytelling-data-visualization/

• http://thedma.org/news/dma-nonprofit-federation-dmanf-unveils-nonprofit-accountability-dashboard/

• http://forums.techsoup.org/cs/community/b/tsblog/archive/2015/06/9/how-to-visually-show-your-impact-to-funders-with-silk.aspx

• https://www.silk.co/

• IV. Creating An Action Plan




Using Dashboards to Dazzle Your Board & Staff

Thank You!

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