using data and insights to power your brand strategy
DESCRIPTION
How to use data and insights to understand your audience and measure the impact of your content marketingTRANSCRIPT
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Using Data And Insights To Power Your Brand StrategyBen Russell, Insights Analyst, LinkedIn Marketing Solutions
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93%of Australian Marketers are using content marketing
Source: Content Marketing in Australia 2014 Benchmarks, Budgets, and Trends: Content Marketing Institute/ADMA
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84%leverage social media to distribute their content
Source: Content Marketing in Australia 2014 Benchmarks, Budgets, and Trends: Content Marketing Institute/ADMA
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52%have a documented content marketing strategy
Source: Content Marketing in Australia 2014 Benchmarks, Budgets, and Trends: Content Marketing Institute/ADMA
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41%struggle to produce content that engages their audience
Source: Content Marketing in Australia 2014 Benchmarks, Budgets, and Trends: Content Marketing Institute/ADMA
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know your audience +measure your influence
Using LinkedIn Insights to
when publishing content
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What
make
s th
em
tic
k?
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The key ingredient to a better content experience is
rele
van
ce
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and context matters
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Leadership
iPadCloud Computing
Employee Engagement
Web Marketing
Self Esteem
Advertising
Real Estate
Entrepreneurship
John Stewart
Pauly DKim Kardashian
Lisa LopesMichael Jackson
Tim Lincenum
JwowwKaty Perry
UEFA Champions League
Apple Inc.
#OneOfMyFavoriteMoviesIs
#iHeart1D
#ASKPARACHUTE
#MQBMarjorieVOTA
#mcm
ZimmermanPanthers
Context is Queen
Source: Trending in the US (December, 2013)
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we share insights
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Measure your influence
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inward focused measurement ignores
macro-level perspective
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ReachFrequen
cyEngagem
ent
How do I achieve ‘best in class’ influence?