using public and private policies to recalim community festivals for families

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How Collaboration between Coalitions Reclaimed Community Festivals for Families Using Public and Private Policies to Create Family Friendly Community Events

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This workshop gives an overview of policies that have worked to reduce problems caused by alcohol sales, drug paraphernalia, and items being sold that promote drug use (t-shirts, jewelry, banners and flags) at community events. You will learn how to gather data on events, and how to approach their state alcohol board, and the event promoter. You will also have access to assessment tools, Responsible Beverage Service (RBS) training curriculum, and examples of Special Event Policy language for use in their communities to address problems identified at community events.The Special Event Policy and mandatory RBS training are strategies coalitions can use foster family friendly community events and reduce problems related to alcohol and other drugs.

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Page 1: Using Public and Private Policies to Recalim Community Festivals for Families

How Collaboration between Coalitions Reclaimed Community Festivals for Families

Using Public and

Private Policies to Create Family Friendly Community Events

Page 2: Using Public and Private Policies to Recalim Community Festivals for Families

Presentation Learning Objectives

1. Participants will learn how to approach public policy and private policy makers to present findings and potential policies to reduce problems. Participants will become familiar with the RBS training curriculum and how to assess events for alcohol and drug promotion items.

2. Participants will learn how to identify problems at events: Gathering data from law enforcement and state or local alcohol boards on alcohol violations. Using Special Event Assessment Tool to assess drug promotion items being sold by vendors.

Page 3: Using Public and Private Policies to Recalim Community Festivals for Families

Barbara Gordon Prevention SpecialistSan Dieguito Alliance

(858) 354-3800  [email protected]

John ByromPrevention Specialist

North Coastal Prevention Coalition(760) 631-5000 Ext. 7149

[email protected]

A Collaborative Approach

Leticia RoblesMedia Specialist

North Coastal Prevention Coalition(760) 631-5000 Ext. 7153

[email protected]

Page 4: Using Public and Private Policies to Recalim Community Festivals for Families

North Coastal Prevention Coalition

Got Outcomes! Coalition of Excellence

COALITION OF THE YEAR

National Exemplary Award for Innovative

Substance Abuse Prevention Programs, Practices, & Policies

NCPC serves the North Coastal cities of Carlsbad, Oceanside and Vista in San Diego County, representing a primarily suburban population of over 350,000.

NCPC efforts focus on community level changes to impact substance abuse issues (including access, availability, and community norms).

NCPC serves the North Coastal cities of Carlsbad, Oceanside and Vista in San Diego County, representing a primarily suburban population of over 350,000.

NCPC efforts focus on community level changes to impact substance abuse issues (including access, availability, and community norms).

Page 5: Using Public and Private Policies to Recalim Community Festivals for Families

San Dieguito Alliance

North Coastal North Coastal Prevention Prevention CoalitionCoalition

San Dieguito Alliance was formed in 1988 and serves a population of about 200,000 in the San Dieguito region including the cities of Del Mar, Encinitas, Solana Beach and the communities of Rancho Santa Fe, La Costa, Elfin Forest and Carmel Valley.

San Dieguito Alliance was formed in 1988 and serves a population of about 200,000 in the San Dieguito region including the cities of Del Mar, Encinitas, Solana Beach and the communities of Rancho Santa Fe, La Costa, Elfin Forest and Carmel Valley.

Page 6: Using Public and Private Policies to Recalim Community Festivals for Families

Responsible Hospitality Coalition

North Coastal North Coastal Prevention Prevention CoalitionCoalition

•San Diego County population is 3,095,313

•The Responsible Hospitality Coalition works throughout San Diego County

Page 7: Using Public and Private Policies to Recalim Community Festivals for Families

The Responsible Hospitality Coalition (RHC)

The RHC was formed in 1991 to serve as a liaison between community and commercial

alcohol businesses to prevent alcohol related problems in

communities

Page 8: Using Public and Private Policies to Recalim Community Festivals for Families

The Responsible Hospitality Coalition (RHC)

Mission Statement The Responsible Hospitality Coalition

(RHC) is dedicated to fostering responsible principles and practices in the

sale and service of alcohol beverages through collaborative efforts between

prevention groups, government, the food and beverage industry and business

improvement districts in order to promote a safe community.

Page 9: Using Public and Private Policies to Recalim Community Festivals for Families

History of Special Event Policy in San Diego County

• San Diego County is host to over 300 large (500+) special events a year that serve alcohol.

• Most beer gardens are run by non-paid volunteers and benefit local non-profits.

• Volunteers often had no experience and were even allowed to drink alcohol while they served.

Page 10: Using Public and Private Policies to Recalim Community Festivals for Families

Creating Responsible Policies Through Working with the Department of

Alcoholic Beverage Control

• In 1996, Street Scene had 30 beer gardens worked by volunteers and parents from high schools throughout San Diego.

• The first year there were many alcohol fueled fights, assaults, and DUI’s.

Page 11: Using Public and Private Policies to Recalim Community Festivals for Families

Special Event Policies

• The RHC presented special event policies, including mandatory training for volunteers, to the ABC to impose on one day alcohol permits.

• The ABC chose to test these strategies at the Streets Scene event.

Page 12: Using Public and Private Policies to Recalim Community Festivals for Families

There has been a 50% reduction in alcohol related problems with the implementation of

training and comprehensive policies

The following are some of the new polices that were implemented:

• Clearly identified security personnel in alcohol serving area

• Attendees are prohibited from bringing their own alcohol into the event

• An alcohol serving area is identified and roped off• Minors are not allowed inside the roped off area• Wristbands are used to identify people over 21 years of

age

Page 13: Using Public and Private Policies to Recalim Community Festivals for Families

• Non-alcoholic drinks are always available• The drink size, for each pour, is limited to a 12 ounce

cup• Attendees will only be able to purchase 2 alcoholic drinks

at a time• Drink service is terminated 1 hour prior to the end of the

event• Volunteers are not allowed to drink alcohol while working• Food service is available throughout the event and

located close to or inside the alcohol service area

Policies (cont.)

Page 14: Using Public and Private Policies to Recalim Community Festivals for Families

Special Event Volunteer Training

• Training required by ABC when applicants obtain special event permit.

• RHC coordinates training throughout San Diego County.

• Training is approximately 1 hour.

• Covers laws on sales to minors and over-service, procedures, policies, and common sense.

• Presented in a fun and inter-active manner.

Page 15: Using Public and Private Policies to Recalim Community Festivals for Families

Special Event Risk Assessment Tool

• To ensure the events are following procedures, undercover risk assessments are conducted as needed.

• The assessment tool covers alcohol advertising, parking, over service, ID checking, security, staffing, drug paraphernalia, etc.

Page 16: Using Public and Private Policies to Recalim Community Festivals for Families

Since 1997, all Special Events in San Diego with over 500 people have had mandatory

RBS training• Since RBS training has been

mandated, and alcohol policies put into place, Special Events in San Diego County are safer, and report less problems for communities.

• Communities have taken back their events and revenue is still excellent for the non-profit agencies.

• Anyone serving alcohol should know the laws, their responsibility and the risks.

Page 17: Using Public and Private Policies to Recalim Community Festivals for Families

Additional Info

.

Project DirectorMarian Novak

[email protected]

www.responsiblehospitalitycoalition.com

Page 18: Using Public and Private Policies to Recalim Community Festivals for Families

• HARM Video

Marijuana Prevention in San Diego County

Page 19: Using Public and Private Policies to Recalim Community Festivals for Families

Special Event Policy

Outdoor events could be the “new” hot spots for buying drug paraphernalia and items promoting the use of drugs.

This includes Street Fairs, Music Festivals, and other outdoor venues.

These events are often billed as Arts and Craft Fairs, Cultural events and family friendly activities.

Page 20: Using Public and Private Policies to Recalim Community Festivals for Families

What Are You Looking For?

Page 21: Using Public and Private Policies to Recalim Community Festivals for Families

More examples….

Some are more obvious than others…

Page 22: Using Public and Private Policies to Recalim Community Festivals for Families

More examples….

Page 23: Using Public and Private Policies to Recalim Community Festivals for Families

More examples….

Page 24: Using Public and Private Policies to Recalim Community Festivals for Families

What’s at your local fairs?

You must visit every booth to assess what is there.

A picture is worth a thousand words!

Page 25: Using Public and Private Policies to Recalim Community Festivals for Families

Our First Success Story

We started with a local fair that draws up to 80,000 visitors to Oceanside Harbor Days.

Page 26: Using Public and Private Policies to Recalim Community Festivals for Families

Vendor Policy

• Oceanside Chamber of Commerce was first to implement street fair vendor policy stating:

“The sale of tobacco, tobacco/drug paraphernalia, or any item that promotes the use of illicit substances is

prohibited.”

Page 27: Using Public and Private Policies to Recalim Community Festivals for Families

Parlay Your First Policy Success

Page 28: Using Public and Private Policies to Recalim Community Festivals for Families

Other Fair Promoters Adopted Policy

Kennedy & Associates •Promoter of 10 fairs throughout North County, including the largest west of the Mississippi •They draw up to 200,000 people•400 booths•Now adopted by over

16 street fairs, as well

as the San Diego

County Fair, this policy

impacts over 1.5 million

people who attend these events.

Page 29: Using Public and Private Policies to Recalim Community Festivals for Families

Pitching the Policy

• The phrase of “Family Friendly Fair” is desirable to promoters

• Inform them that other fairs have adopted

the policy

• Described the protocol for assessing an

event

Page 30: Using Public and Private Policies to Recalim Community Festivals for Families

. .

Policy Instituted…work is not over!

Monitoring vendor compliance

•Visit every booth…be ready to take pictures

•Avoid confrontation!

•Report findings to event promoter

Page 31: Using Public and Private Policies to Recalim Community Festivals for Families

Ongoing Monitoring Necessary

Page 32: Using Public and Private Policies to Recalim Community Festivals for Families

Project Materials

All assessment tools, training materials, and event packets

available next week at:

www.northcoastalpreventioncoalition.org

Page 33: Using Public and Private Policies to Recalim Community Festivals for Families

Contact Information

John Byrom

Prevention Specialist

North Coastal Prevention Coalition/

Vista Community Clinic

(760) 631-5000 Ext. 7149

[email protected]

Barbara Gordon

Prevention Specialist

San Dieguito Alliance

(858) 354-3800

 [email protected]