410 - Leveraging Social Media in Communications and Learning Darren Nerland – Technology Learning Program Manager

In this session, you will learn: • The difference in communication preferences based on age groups• How to leverage social media for learning and communications• How to manage dialogues within social media for a better outcome

#DevLearn@dnerland

How has social media changed the way we live and work?

www.briansolis.com

China

India

2XSo what?

Generational Differences?

Traditionalists: 1900-1945• 75 million• Value Experience• Value 1:1 time

Baby Boomers: 1946-1964• 80 million• Like collaboration• 2 way conversations

Generation X: 1965- 1980• 46 million• Work & Life Balance• Like autonomy

Millenials: 1980-1999• 76 million• Results matter, not

the hours you work• Like genuine

collaboration

Millennials will be 47% of the workforce in 2-5 years!

Traditionalists

< 4% of workforce

26% using social media

Baby Boomers

38% of the workforce

47% using social media

Gen X

32% of the workforce

61% using social media

Millennials

25% of the workforce

86% use social media

- US Bureau of Labor Statistics- - Deloitte 2010

Shut Up!

Social Media +

Generations Adopting It =

Big Friggin Deal!

Leveraging Social Media

Why Social Media for Training?

Self-Directed

Experiential

Networking

CollaborativeJust In Time

We all know the saying - it’s better to ask for forgiveness than permission. And everyone knows that, but I think there is a corollary: If everyone is trying to prevent errors, it screws things up. It’s better to fix problems than to prevent them. And the natural tendency for managers is to try and prevent errors and over plan things.

~ Ed Catmull, President of Pixar

Other ideas• Peer to peer learning• Easy and inexpensive

multi-media learning• Communities of practice • Crowd cource learning• Micro learning

Empower Employees

Manage the Ongoing Dialogue

“Hell, there are no rules here -- we're trying to accomplish something.”

~ Thomas A. Edison

Social Media• Is the conversation changing? • Are similar topics popping up?• Where are the most interesting

conversations?• Let the dialogue develop…

Thanks!• Find me on - Darren Nerland• @dnerland• www.slideshare.net/dnerland