using social media to automate information for reuse and repurpose

Download Using Social Media to Automate Information for Reuse and Repurpose

Post on 10-May-2015

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Ed Andriessen

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  • 1.1to AutomateInformation forReuse and RepurposeUsingSocialMediaWho is here? Look over the statements on the Who ishere Form When told to begin:Circulate around the room looking forpeople who match the statementsYou can use only one person for onestatementWhen you have found a match, writedown the persons nameBe prepared to share what you havediscovered

2. 2Irons in the fire...AgendaPurpose for this presentationChannelsBlogsWeb videoWebinarsSocial networksApplicationsReuseRepurposingAutomateWhat if?Questions & Summary 3. 3Who Is This Guy? CEO, Business TrainingResource 30 year veteran ofSales, Marketing,Quality, Training fora variety of largefirms Devilishly handsome(except for the baldpart)Purpose for this presentation Exposure Opportunity 4. 4Purpose for this presentation Exposure Opportunity Careeradvancement Businessadvancement PersonaladvancementCommunication ModelPeople | Messages | MediaLanguageWritingMessages MediaSpeakingBloggingWeb VideoWebinarsSocial NetworksPeopleCommunication Model 5. 5MessagesYou are more skilled than mostpeople in this areaBecause of this...Media Blogs 6. 6Media Blogs Web VideoMedia Blogs Web Video WebinarsWebconferencing 7. 7Media Blogs Web Video WebinarsWebconferencing Social NetworksBlogsWhy? 8. 8What a Blog will do for you Engages readersWhat a Blog will do for you Engages prospects Add audio, video,articles, updates,coupons at anytime 9. 9What a Blog will do for you Engages prospects Add audio, video,articles, updates,coupons at anytime Free to use --verylow cost tomaintainWhat a Blog will do for you Engages prospects Add audio, video,articles, updates,coupons at anytime Free to use --verylow cost tomaintain Track and analyze 10. 10BlogsFreeWordpress.comGoogle BloggerBlogsSelf hostedWordpress.org 11. 11Video People Like To Watch YouTube Google video VimeoCreative Vado Flip Mino Kodak Zi6Where doesall thisvideo comefrom?You are the star Information Endorsements Event Reminders Updates Presentations Upload and link 12. 12Webinars/Web ConferencingSocial networks LinkedIn Twitter Facebook Others 13. 13The Best Social network.. For Technical WritersBecause LinkedIn means BUSINESSLinkedIn provides you with Online resume Endorsements Job recommendations Company research Project research Group affiliations Oh...and networking Double oh...for free 14. 14Reuse - DirectAssuming...Youre sittingon a big pileof contentReuse - DirectWordpress.comAllows you to sell digital downloads of your work Posting to yourown blog 15. 15Reuse - Direct Posting to yourown blog Writing for otherblogsReuse - Direct Posting to yourown blog Writing for otherblogs Sell articles toarticledirectories 16. 16Reuse - Direct Posting to yourown blog Writing for otherblogs Sell articles toarticledirectories Using Twitter andLinkedIn to notifythe massesReuse - Direct Posting to your ownblog Writing for otherblogs Sell articles toarticle directories Using Twitter andLinkedIn to notifythe masses Using Ping.fm tosimplifydistribution 17. 17Reuse - Spinning Self spinningReuse - Spinning 18. 18 Auto spinnerReuse - SpinningRepurposing PowerPoint to slide share 19. 19Repurposing PowerPoint to slide share Screenshare to videoOrRepurposing PowerPoint to slide share Screenshare to video Video to podcast 20. 20Automation - Semi Pull articlesfrom ArticledirectoriesAutomation - Semi Articledirectories YouTube 21. 21Automation - Full WP RobotAutomation - Full WP Robot Auto tweeting 22. 22What if Something newcomes along? What Im doingno longerworks? What Im doingworksspectacularly?SummaryPurpose for this presentationChannelsBlogsWeb videoWebinarsSocial networksApplicationsReuseRepurposingAutomateWhat if?Summary & Questions 23. 23QuestionsIf You Want Milk...Dont sit on a stool in the middle ofa field...Waiting for a cow to back up to you. 24. 24to AutomateInformation forReuse and RepurposeUsingSocialMediaThanks forParticipating!