using social media to build your email list
TRANSCRIPT
By Electra Ford
Platforms that Integrate
Social Media
Twitter (ads)
Blog
Website
Email Platforms
AWeber
Constant Contact
InfusionSoft
MailChimp
1ShoppingCart
Vertical Response
How To Perform Integration
• Email programs give you the information you need to create a
webform. Look in their tutorial section for these instructions.
• Next, follow their instructions on how to add it to your Facebook page
tab. This is also in their tutorial section.
• Use Facebook apps such as WooBox Custom Tab. This app enables
you to paste webform codes so visitors can sign up for your page. If
you have the option, name your Facebook Tab so the visitors will
know they are signing up to be on your list.
• Use Twitter Ads tutorials to add the webform to your ad so followers
can easily become subscribers
Content to Use to Increase Engagement
• Infographics that people can share
• Post your promotions, coupons and contests on Facebook and
Twitter Ads
• Post lists that will be beneficial to people in your industry
• Use Buffer or SocialBro to see what are the best days to
engage
• Respond to visitors, followers, and direct messages promptly
• Invite people to subscribe and show them where to go
• The more useful information and inspiration you share the
more others will pass it on
• Weekly/monthly review referral traffic
• Invest more on the platforms that are referring traffic that is
converting into leads
• Make adjustments to increase traffic from sites that send
smaller amounts of traffic
• This is a time investment strategy
• There is a learning curve to know what the audience you serve
wants
• Using the above steps will increase your email list
For More Information
Electra Ford is an online marketing strategist helping
authors, coaches and speakers get noticed online to
make qualified connections.
For more information and specific steps to grow your
business online subscribe to her weekly newsletter ‘Getting the Details’ by
visiting http://www.virtualofficecenter.net/