using social media to build your email list

7
By Electra Ford

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Post on 16-Jul-2015

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Page 1: Using social media to build your email list

By Electra Ford

Page 2: Using social media to build your email list

Platforms that Integrate

Social Media

Facebook

Twitter (ads)

Blog

Website

Email Platforms

AWeber

Constant Contact

InfusionSoft

MailChimp

1ShoppingCart

Vertical Response

Page 3: Using social media to build your email list

How To Perform Integration

• Email programs give you the information you need to create a

webform. Look in their tutorial section for these instructions.

• Next, follow their instructions on how to add it to your Facebook page

tab. This is also in their tutorial section.

• Use Facebook apps such as WooBox Custom Tab. This app enables

you to paste webform codes so visitors can sign up for your page. If

you have the option, name your Facebook Tab so the visitors will

know they are signing up to be on your list.

• Use Twitter Ads tutorials to add the webform to your ad so followers

can easily become subscribers

Page 4: Using social media to build your email list

Content to Use to Increase Engagement

• Infographics that people can share

• Post your promotions, coupons and contests on Facebook and

Twitter Ads

• Post lists that will be beneficial to people in your industry

• Use Buffer or SocialBro to see what are the best days to

engage

• Respond to visitors, followers, and direct messages promptly

• Invite people to subscribe and show them where to go

• The more useful information and inspiration you share the

more others will pass it on

Page 5: Using social media to build your email list

• Weekly/monthly review referral traffic

• Invest more on the platforms that are referring traffic that is

converting into leads

• Make adjustments to increase traffic from sites that send

smaller amounts of traffic

Page 6: Using social media to build your email list

• This is a time investment strategy

• There is a learning curve to know what the audience you serve

wants

• Using the above steps will increase your email list

Page 7: Using social media to build your email list

For More Information

Electra Ford is an online marketing strategist helping

authors, coaches and speakers get noticed online to

make qualified connections.

For more information and specific steps to grow your

business online subscribe to her weekly newsletter ‘Getting the Details’ by

visiting http://www.virtualofficecenter.net/