grow your email list, build relationships, and monetize your blog or business at blogher '13

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Grow Your Email List, Build Relationships, and Monetize Your Blog or Business at BlogHer '13 https://www.blogher.com/grow-your-email-list-build-relationships-and-monetize-your-blog-or-business and https://www.blogher.com/grow-your-email-list-build-relationships-and-monetize-your-blog-or-business-0

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  • 1. Grow Your Email List, Build Relationships, and Monetize Your Blog or Business
  • 2. #BH13Email INTERNET SSID: BlogHer | No Password Required Grow Your Email List, Build Relationships, and Monetize Your Blog or Business LAURA FUENTES @SuperGlueMom & @MOMables INSTRUCTOR
  • 3. #BH13Email INTERNET SSID: BlogHer | No Password Required Hello! I LOVE lunch I help parents make food their kids will actually eat Community MOMables SuperGlueMom Campaign work
  • 4. #BH13Email INTERNET SSID: BlogHer | No Password Required Why I Email? @SuperGlueMom & @MOMables
  • 5. #BH13Email INTERNET SSID: BlogHer | No Password Required More on Email Communicate Share valuable information Builds relationships Cant you do this with Social Media?
  • 6. #BH13Email INTERNET SSID: BlogHer | No Password Required HOW Offer something of value Join others Convenience @SuperGlueMom & @MOMables
  • 7. #BH13Email INTERNET SSID: BlogHer | No Password Required @SuperGlueMom & @MOMables
  • 8. #BH13Email INTERNET SSID: BlogHer | No Password Required @SuperGlueMom & @MOMables
  • 9. #BH13Email INTERNET SSID: BlogHer | No Password Required @SuperGlueMom & @MOMables
  • 10. #BH13Email INTERNET SSID: BlogHer | No Password Required @SuperGlueMom & @MOMables
  • 11. #BH13Email INTERNET SSID: BlogHer | No Password Required @SuperGlueMom & @MOMables
  • 12. #BH13Email INTERNET SSID: BlogHer | No Password Required @SuperGlueMom & @MOMables
  • 13. #BH13Email INTERNET SSID: BlogHer | No Password Required @SuperGlueMom & @MOMables
  • 14. #BH13Email INTERNET SSID: BlogHer | No Password Required @SuperGlueMom & @MOMables
  • 15. #BH13Email INTERNET SSID: BlogHer | No Password Required @SuperGlueMom & @MOMables
  • 16. #BH13Email INTERNET SSID: BlogHer | No Password Required Youve got their email now WHAT
  • 17. #BH13Email INTERNET SSID: BlogHer | No Password Required @SuperGlueMom & @MOMables Brand recognition Build killer emails Exclusive opportunities Personal & relatable Bring value Content Offers Giveawaysetc.
  • 18. #BH13Email INTERNET SSID: BlogHer | No Password Required My thoughts on monetizing Community Transparency Relationship It takes time Consistency Product fit Quality Brands Relationship Reputation Metrics (page & list) Previous campaigns Delivery @SuperGlueMom & @MOMables
  • 19. People want to buy from people they trust, not a logo @SuperGlueMom @MOMables
  • 20. Brands want to tap into communities, as a blogger, thats your value @SuperGlueMom @MOMables
  • 21. #BH13Email INTERNET SSID: BlogHer | No Password Required Grow Your Email List, Build Relationships, and Monetize Your Blog or Business LAURA FUENTES @SuperGlueMom & @MOMables INSTRUCTOR
  • 22. BlogHer is a snake meal of ideas in a wonton wrapper of love. Afterwards you need a 2- day nap, then it nourishes you for a year. @debontherocks