move your blog to wordpress at blogher '13

Move Your Blog to WordPress

#BH13Move2WP INTERNET SSID: BlogHer | No Password Required


KELLY PHILLIPSBoost Interactive Media, @kellyphillipsnc

INSTRUCTOR

#BH13Move2WPINTERNET SSID: BlogHer | No Password

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I’m ready to move my blog to WordPress!


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I’m thinking aboutmoving my blog to WordPress!


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What’sWordPress?


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vsControl

Simplicity


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What can you control?

MonetizationUse of your contentSEOThemes & FeaturesAccess and backups


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Content Ownership

Disclaimer: Kelly is not a legal professional! If you are concerned, please seek legal counsel.


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Most Site Builders

FreeEasy to useLimited CustomizationsChained to TOS

- Content ownership

WordPress.org

Pay for hosting & domainMore complicated to useUnlimited CustomizationsYou own your site


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Six Steps to Move to WordPress

Step 1: Get a Domain Name & Hosting AccountStep 2: Install and Set Up WordPressStep 3: Import Your BlogStep 4: Redirect Your Domain and TrafficStep 5: Redirect Your Friends and FeedsStep 6: Clean Up Your Links

Step 1: Get a Domain Name & Hosting Account


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Step 1a: Domain Name

• Yearly Fee• Usually comes free with a

hosting account• Can repoint your existing

custom domain to your WP site

• Can use the free one to develop your site while your original blog is still active


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Step 1b: Hosting Account

• Stores your website on their servers

• Custom email• Domain Management• Virus protection• Technical support• Free domain name with

purchase


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Tech Tip

If you already have a custom domain for your original blog, use the free domain that comes with your hosting account to build your new WordPress site. When your new site is ready, redirect your original blog domain to the new site.

www.yourdomain.com

Step 2: Install and Set Up WordPress


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Step 2a: Install WordPress

• Use the 1-click install from your host• Do not keep “admin” as a username


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Step 2b: Setup Users

If you are the only user, you did this during setup and you can skip this step

If you have multiple users, do this prior to import.


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Step 2c: Set the Permalinks


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Determine Your Prior Permalink Structure

You had a custom domain:

You had a blogspot domain:

You had a WordPress.com domain:


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Step 2c: Set the Permalinks

http://rosebriargarden.biz/?p=123/

http://rosebriargarden.biz/2013/06/sample-post/

http://rosebriargarden.biz/2013/06/16/sample-post/

http://rosebriargarden.biz/archives/123/

http://rosebriargarden.biz/sample-post/

http://rosebriargarden.biz/sample-post/

Step 3: Import Your Blog


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Step 3a: Import Your Blog (Blogger)

Tools>Import


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Step 3a: Import Your Blog (Blogger) Click Install Now Activate and Run the importer It connects to your Google account


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Choose which blog to import Set Authors


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Set Authors


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Step 3b: Moving Your Images from Blogger Your images are still on the Blogger server. To check, right click

on a post image and choose View Image.


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Step 3b: Moving Your Images from Blogger

Plugins>Add New>Search

Install the Blogger Image Import


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Step 3b: Moving Your Images from Blogger

Tools>Blogger Image Import

Max Imports: 100

Click Start Import


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Step 3c: Choose a Theme & Customize

If WordPress were the body,

the theme would be the clothes it wears.

Step 4: Redirect Your Domain and Traffic


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Step 4a: Redirect Your Domain

Domain & Hosting at same company = call and ask for their help

Domain at a different company from hosting1.Call hosting company and ask for the nameservers2.Call domain company and ask them to redirect your

nameservers to the hosting company

* The new domain might switch instantly, but could take up to 48 hours to resolve for everyone.


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Step 4a: Redirect Your Domain

Settings>General


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What is a Site Redirect?

301Redire

ct


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Step 4b: Redirect the Blogger URL to the WP URL

This step allows you to: Capture all of the page rank and SEO you’ve built up with your

blog and pass it on to the new location. Ensure that nobody lands on your old blog my mistake by

making it inaccessible Tells Google you’ve moved so you don’t get penalized for

double content.


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Step 4b: Redirect the Blogger URL to the WP URL


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Step 4b:Redirect the Blogger URL to the WP URL

Site root>wp-content>themes>your theme


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Create a new page (Pages>Add New) Name it Blogger Choose the Blogger template Publish the page


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Tech Tip

Create some buzz around your site redesign. Your last blog post before pulling the trigger should be an announcement of your move. Blast it on social media to drive people toward your new site. It will also give your regular readers some confidence in case they hit that window where the new site isn’t resolving

Publicize, Publicize, Publicize!

Step 5: Redirect your Feeds


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Step 5: Redirect your Feeds and Friends

Blogger > Settings >Other> Site Feed > Custom Feed


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Tech Tip

With Google Reader officially retired, people are looking for a replacement reader. Make sure your Feeds are updated and add your blog to the more popular reader databases so you can be found.

Step 6: Clean up Your Links


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Step 6a: Clean Up Your Hard Coded Links


Install the Search and Replace plugin

Tools>Search and Replace


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Step 6b: Redirect Pages

AboutMichel

e

About

AboutKelly


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Step 6b: Redirect Pages


Install the Redirects plugin

Settings>Redirect


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Six Steps to Move to WordPress

Step 1: Get a Domain Name & Hosting AccountStep 2: Install and Set Up WordPressStep 3: Import Your BlogStep 4: Redirect Your Domain and TrafficStep 5: Redirect Your Friends and FeedsStep 6: Clean Up Your Links


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You Did It!

#BH13Move2WP INTERNET SSID: BlogHer | No Password Required


KELLY PHILLIPSBoost Interactive Media, @kellyphillipsnc

INSTRUCTOR

“BlogHer is a snake meal of

ideas in a wonton wrapper of

love. Afterwards you need a 2-

day nap, then it nourishes you

for a year.”– @debontherocks

move your blog to wordpress at blogher '13

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