blogher food '14: lightning sessions (all)

Download BlogHer Food '14: Lightning Sessions (All)

Post on 25-Jun-2015




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Lightning Sessions


  • 1. LIGHTNING LESSONS: Fast Talks to Build Core Business Strengths and Strategies

2. Being Boss at Being the Boss Effective Leadership Communication Stacy Morrison, Editor in Chief, BlogHer @bklynstacy 3. Think Differently About What Managing Is 4. Its Your Job To Make The Kool-Aid . And Sell It 5. Be Both an Autocrat and a Democrat 6. Know and Own Your Weaknesses 7. Dont Sweat the Mistakes, Vet Them 8. Its Your Job to Get Good at Hard Conversations (To Make Them Easier) 9. Let Go of Your Plan 10. Kill the Disgusters (or at least admit they exist) 11. Make It Safe For Your Team to Take Risks, To Lead YOU 12. Master the Media Tips for Staying on Your Toes & Thinking on Your Feet Elisa Camahort Page, Co-founder, BlogHer @elisac 13. Tip #1: Know Your Message, Stay On It Ask the reporter: Whats the story? Whats their angle? Who are they talking to? Whats the news peg? Prepare *your* talking points: Whats your message and why are you the expert for that message? Bring every answer back to one of *your* talking points. Practice. Out loud. Practice with a friend. In action: Parents have always had to help their kids balance schoolwork and extracurricularsthats how I manage my kids online time. 14. Tip #2: Never speak for someone else Unless youre reporting on data, you dont know why anyone else does what they dospeak for yourself. Unless youre reporting on data, you dont know what other people think. You dont speak for every [fill in the blank] in the world. You are unfamiliar with some people, others and such vague, nameless sources. And you cannot comment on an article, book, or research study that YOU HAVE NOT READ! In action: I really couldnt comment on why xx did yy, I know that when *I* experienced that, I did this 15. Tip #3: Its not your job to fill the silence This isnt small talk at a party, stop talking when youve made your point. You are not here to help the reporter make *their* point, stop talking when youve made *your* point. It is better to not be quoted or cited at all than to be quoted or cited for something youre sorry you said. 16. Bonus Tips: Great speaker submissions Dont just tell us youre awesome and have accomplished a lot. (That makes *us* figure out where or how youd fit.) Propose a specific panel, talking about specific things, with specific actionable takeaways (applicable to people other than those exactly like you). Oh, but get ready to be flexible! If proposing multiple speakers, make them diverse. Do your homework: Check out prior year agendas. Get a sense of what worked in the past, and what might be a great new idea. 17. Protect and Defend Your Turf Learn the latest on finding and shutting down copyright infringement Denise Tanton Community Manager, BlogHer @dtanton 18. Find: Enable trackbacks on your blog Google Alerts Google Image Search (not free) 19. Report: Comment or email on individual blogs. Use WhoIs to find host provider info and file complaint. File DMCA report with Google. (Particularly good for sites running Adsense Ads.) 20. Prevent: Don't offer full-content RSS feeds RSS Footer Plug in (WordPress) Watermark photos 21. What Brands Will Pay For in 2014 Maximize your Monetization Potential Jory Des Jardins Co-founder, BlogHer @jorydj 22. The 3 Things Brands Will Pay for 1. Visual Content 2. Performance 3. New Advertising Formats 23. Visual Content Pinterest/Instagram Video/Premium UGC 24. Pinterest | Instagram Top of the purchase funnel Board curation Pin development No repinning on behalf of brandsknow the rules 25. Example post; Video | Premium UGC 26. Performance CTR, Engagement Brand lift Content Metrics time spent outbound links 27. New Advertising Formats In-Text Native Programmatic 28. In-Text 29. In-Text 30. Native In Stream 31. NativePosts 32. Programmatic