Using Social Media to Engage Youth in Fitness

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Post on 22-May-2015




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How do you leverage the world of social media to engage kids in fitness today? For many kids, girls especially, prom is often the catalyst that gets them more interested in leading healthier lifestyles.


<ul><li> 1. CAPTURING THE YOUTH MARKET:<br />The Catalyst for a Lifetime of Fitness <br />in today's Social Media World<br />Karen Jashinsky<br />Founder / CEO of 02 MAX<br />March 13, 2011<br />Karen Jashinsky<br />Founder / CEO of 02 MAX<br />March 17, 2011<br /></li></ul> <p> 2. Karen Jashinsky, Founder &amp; CEO - O2 MAX<br /></p> <ul><li>1 of 26 most influential young people in the </li></ul> <p>fitness industry in January 07 by IHRSA<br /></p> <ul><li>1st Recipient of the IHRSA Emerging Female </li></ul> <p>Business Leader award in 09<br /></p> <ul><li>MBA from USC </li></ul> <p> 3. Certified Fitness TrainerLead by Example<br />www.<br /> 4. What is O2 MAX ?<br />Youth Fitness &amp; Media Company Focusing on Lifestyle&amp; Transition Programs <br /> 5. Revolutionary ConceptFitness Programs that Enable Youths to Get Fit Anywhere<br />Target Market<br />High School<br />College<br />Social Media<br />Proprietary Programs<br />Partnerships<br />www.<br /> 6. What do they have in common?<br />www.<br /> 7. Kids Today<br /></p> <ul><li>Pop Culture </li></ul> <p> 8. Eating Disorders 9. Body Awareness 10. Social Media 11. Stress 12. Role Modelswww.<br /> 13. Agenda<br /></p> <ul><li>Issues </li></ul> <p> 14. Understanding the Life Stages 15. Evolution of Fitness 16. What About the Non Athlete? 17. How to Engage &amp; Excite Kids 18. How Can the Fitness Industry Play a Large Role? 19. READYSET...GO!!www.<br /> 20. Different Lifestyles<br /></p> <ul><li>Running at yard </li></ul> <p> 21. Playing at computer 22. Family dinner 23. TV dinners 24. Physical Education at school 25. Physical Education cut from school curriculumTHEN<br />Now<br /></p> <ul><li>Walk home </li></ul> <p> 26. Driving to/from schoolwww.<br /> 27. Understanding the Life Transitions<br />Toddler <br />Married with Children<br />Prepubescent<br />Working Professional<br />Tween<br />Teenager<br />College Student <br />www.<br /> 28. Fitness Milestonesor not?<br />1950<br />2000<br />1990<br />1980<br />1970<br />1960<br />2010<br />National Physical Fitness and Sports Month<br />www.<br /> 29.<br />www.<br /> 30. What About the Non Athlete?<br />Athlete <br />Non Athlete <br /></p> <ul><li>What are their options? </li></ul> <p> 31. How to get them excited? 32. How to identify these kids early?www.<br /> 33. Ambassadors<br />* From Different Schools<br />Inspiring Others Along the Way<br />13<br /> 34. Prom as an example<br />14<br /> 35. How it Works?<br />15<br /> 36. 3 Options<br />Do at Home<br />Workouts : <br />* At home<br />* At studios<br />* Fitness Club<br />* Online<br />Group Workouts<br />Private Training<br />16<br /> 37. At Clubs<br />17<br /> 38. At Schools<br /></p> <ul><li>Fundraise for prom &amp; programs </li></ul> <p> 39. Educate on proper eating &amp; exercise 40. Support School Papers 41. Workshops 42. Awareness 43. Publicity 44. Parent Support18<br /> 45. Marketing &amp; Promotions<br />19<br /> 46. Why it Helps?<br /></p> <ul><li> New leads </li></ul> <p> 47. Timely 48. Positive 49. No Risk 50. Revenue 51. Events 52. Publicity 53. Online Exposure20<br /> 54. How can YOU get Involved???<br /></p> <ul><li> Ambassadors </li></ul> <p> 55. Fundraisers 56. Contests 57. Classes 58. Events21<br /> 59. Some Clubs in Action<br />Club One <br />Lifestyle Family Fitness<br />Spectrum<br />YogaWorks<br />www.<br /> 60. How Can the Fitness Industry Play a Larger Role?<br />Programs for Different Age Groups<br />Matching the Right People and Programs<br />www.<br /> 61. How to Engage Youth<br />Identify<br />Empower<br />Implement<br />Evolve<br />www.<br /> 62. Plans In Action<br /></p> <ul><li>Industry changing from babysitting to entertainment &amp; education </li></ul> <p> 63. From childcare as a convenience to more targeted programs 64. Creating attractive, targeted offerings 65. Developing bigger and betterfacilities and programs 66. Childcare as a criticalcomponent to attracting families 67. Proving successful for the teens,their parents and your members 68. PR has been incredibly positivewww.<br /> 69. www.<br /> 70. Karen Jashinsky310 927<br /> 71. 7 Things Howard Stern Can Teach You About Business *<br />Target customers you can serve<br />Leverage employee skills<br />Stay true to your vision<br />Create multiple streams of revenue<br />but never at the expense of long-term results<br />and never at the expense of your core business<br />NO means MAYBEor YES<br />*Haden, Jeff (02-09-2011)."7 Things Howard Stern Can Teach You About Business" BNET<br />www.<br /> 72. Questions<br />Karen Jashinsky<br />Founder / CEO O2 MAX<br />ClickPrimp for Prom to view the video<br />www.<br /></p>


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