using social media to engage youth in fitness

Download Using Social Media to Engage Youth in Fitness

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How do you leverage the world of social media to engage kids in fitness today? For many kids, girls especially, prom is often the catalyst that gets them more interested in leading healthier lifestyles.

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  • 1. CAPTURING THE YOUTH MARKET:
    The Catalyst for a Lifetime of Fitness
    in today's Social Media World
    Karen Jashinsky
    Founder / CEO of 02 MAX
    March 13, 2011
    Karen Jashinsky
    Founder / CEO of 02 MAX
    March 17, 2011

2. Karen Jashinsky, Founder & CEO - O2 MAX

  • 1 of 26 most influential young people in the

fitness industry in January 07 by IHRSA

  • 1st Recipient of the IHRSA Emerging Female

Business Leader award in 09

  • MBA from USC

3. Certified Fitness TrainerLead by Example
www. o2maxfitness.com karen@o2maxfitness.com
4. What is O2 MAX ?
Youth Fitness & Media Company Focusing on Lifestyle& Transition Programs
5. Revolutionary ConceptFitness Programs that Enable Youths to Get Fit Anywhere
Target Market
High School
College
Social Media
Proprietary Programs
Partnerships
www. o2maxfitness.com karen@o2maxfitness.com
6. What do they have in common?
www. o2maxfitness.com karen@o2maxfitness.com
7. Kids Today

  • Pop Culture

8. Eating Disorders 9. Body Awareness 10. Social Media 11. Stress 12. Role Modelswww. o2maxfitness.com karen@o2maxfitness.com
13. Agenda

  • Issues

14. Understanding the Life Stages 15. Evolution of Fitness 16. What About the Non Athlete? 17. How to Engage & Excite Kids 18. How Can the Fitness Industry Play a Large Role? 19. READYSET...GO!!www. o2maxfitness.com karen@o2maxfitness.com
20. Different Lifestyles

  • Running at yard

21. Playing at computer 22. Family dinner 23. TV dinners 24. Physical Education at school 25. Physical Education cut from school curriculumTHEN
Now

  • Walk home

26. Driving to/from schoolwww. o2maxfitness.com karen@o2maxfitness.com
27. Understanding the Life Transitions
Toddler
Married with Children
Prepubescent
Working Professional
Tween
Teenager
College Student
www. o2maxfitness.com karen@o2maxfitness.com
28. Fitness Milestonesor not?
1950
2000
1990
1980
1970
1960
2010
National Physical Fitness and Sports Month
www. o2maxfitness.com karen@o2maxfitness.com
29. http://www.bigboysintraining.com/resources/obesity.jpg
www. o2maxfitness.com karen@o2maxfitness.com
30. What About the Non Athlete?
Athlete
Non Athlete

  • What are their options?

31. How to get them excited? 32. How to identify these kids early?www. o2maxfitness.com karen@o2maxfitness.com
33. Ambassadors
* From Different Schools
Inspiring Others Along the Way
13
34. Prom as an example
14
35. How it Works?
15
36. 3 Options
Do at Home
Workouts :
* At home
* At studios
* Fitness Club
* Online
Group Workouts
Private Training
16
37. At Clubs
17
38. At Schools

  • Fundraise for prom & programs

39. Educate on proper eating & exercise 40. Support School Papers 41. Workshops 42. Awareness 43. Publicity 44. Parent Support18
45. Marketing & Promotions
19
46. Why it Helps?

  • New leads

47. Timely 48. Positive 49. No Risk 50. Revenue 51. Events 52. Publicity 53. Online Exposure20
54. How can YOU get Involved???

  • Ambassadors

55. Fundraisers 56. Contests 57. Classes 58. Events21
59. Some Clubs in Action
Club One
Lifestyle Family Fitness
Spectrum
YogaWorks
www. o2maxfitness.com karen@o2maxfitness.com
60. How Can the Fitness Industry Play a Larger Role?
Programs for Different Age Groups
Matching the Right People and Programs
www. o2maxfitness.com karen@o2maxfitness.com
61. How to Engage Youth
Identify
Empower
Implement
Evolve
www. o2maxfitness.com karen@o2maxfitness.com
62. Plans In Action

  • Industry changing from babysitting to entertainment & education

63. From childcare as a convenience to more targeted programs 64. Creating attractive, targeted offerings 65. Developing bigger and betterfacilities and programs 66. Childcare as a criticalcomponent to attracting families 67. Proving successful for the teens,their parents and your members 68. PR has been incredibly positivewww. o2maxfitness.com karen@o2maxfitness.com
69. www. o2maxfitness.com karen@o2maxfitness.com
70. Karen Jashinsky310 927 7526karen@o2maxfitness.com
71. 7 Things Howard Stern Can Teach You About Business *
Target customers you can serve
Leverage employee skills
Stay true to your vision
Create multiple streams of revenue
but never at the expense of long-term results
and never at the expense of your core business
NO means MAYBEor YES
*Haden, Jeff (02-09-2011)."7 Things Howard Stern Can Teach You About Business" BNET
www. o2maxfitness.com karen@o2maxfitness.com
72. Questions
Karen Jashinsky
Founder / CEO O2 MAX
ClickPrimp for Prom to view the video
www. o2maxfitness.com karen@o2maxfitness.com

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