using social media to improve brand visibility
DESCRIPTION
Increasing professionals are being hired for their ability to share ideas and exert influence. Social media has transformed from being purely social, to becoming a powerful business tool, ushering in Enterprise 2.0. With the 35+ market now being the fastest growing segment in the social media market, what can executives and senior management learn from the lessons of the corporate sector to build their own personal brand?TRANSCRIPT
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Using social media to improve personal brand visibility
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Seen in the office Seen online
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12 key Asia Pacific countries, 2005, figures are per annum, Nielsen Media Research
Asia Pacific reached a record $US66.6 Billion in supermarket advertising
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Email 65% Social media 66.8%
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Can this guy can talk?
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Web 2.0
Enterprise 2.0
Fastest growing segment is 35-49 year old age group (+11.3 million).
Help you hire the right people
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3% are using social media for all recruitment 50% login for 3-5hr week to
use social media for recruitment
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Who you know
What you’ve done
Where you’ve worked
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80% of internet users don’t know where to look
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Flickr photos
Online newspapers
Share slides
Blog posts
Forum posts
Urban dictionary
book
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8.5 million visitors to the blog each monthly
2,000 YouTube videos. Watch 80 million times
15,000 million friends on 15 social networks
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Blog post
Online newspaper
iTunes podcast
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Inside social media
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1980s 2009
Visible to 5 people
Visible to 9 million people
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Common button found on social media
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Serve 20 billion requests each month
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Choose social media you’ve comfortable with
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Recent poll by mashable
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planning social media visibility
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Long term goal is visibility
Training notes for staff Write a bookDevelop an idea
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Still 8 hours in the day, just spent differently
Workflow is changing
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Email ends up here in 6 months
Imagine you saved 10% of what you threw away.
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150 characters30 minutes (250 words)
6 hours
2 hours
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Start a word press blog in 5 minuteswww.wordpress.com
Personality
Write a 250word post
Okay to post once a month
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Use twitterfeed to promote the title and link of each blog post
I’m brushingmy teeth
Print quality content
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Use LinkedIn answers to get feedback
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Measuring success
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Google analytics
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The concepts, ideas, strategies, information, materials, artwork, plans and copy
contained in this document are presented in absolute confidence and are the
property of Firestarter Pte Ltd and must not be reproduced, adapted,
communicated to third parties or in any way used without the express
permission of Firestarter Pte Ltd.
© Copyright Firestarter Pte Ltd 2009.