using social media to message candidates

With Kara Yarnot, Founder & President at Meritage Talent Solutions

USING SOCIALMEDIA TO MESSAGE CANDIDATES

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The world’s talent at your fingertips

WHAT YOU'LL TAKEAWAY FROM THIS SLIDESHARE:

How to identify if a candidate is active or passive

The rules of engagement on social sites and email

How to use social sites differently to drive candidate responses

Messaging best practices with templates to get you started

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— JOHN VLASTELICA, RECRUITING TOOLBOX

“I’VE WORKED WITH MANY OF THE BEST RECRUITERS AND SOURCERS ON THE PLANET. THEIR SECRET SAUCE? DO THE WORK. PREPARATION, PERSONALIZATION AND PERSISTENCE ARE THE THREE KEYS.”


SOCIAL RECRUITING IS NOW THE NORM

95% OF RECRUITERS USE OR PLAN TO USE SOCIAL MEDIA

73% HAVE HIRED A CANDIDATE THROUGH SOCIAL MEDIA

BUT ONLY 18% CONSIDER THEMSELVES TO BE EXPERTS AT SOCIAL RECRUITING

Source: Jobvite Social Recruiting Survey, 2014


Don’t be part of the ‘noise.’ Stand out from the crowd.

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IN THIS FIERCELY COMPETITIVE TECH MARKET, RECRUITERS MUST ENGAGE CANDIDATES LIKE A MARKETER WOULD ENGAGE CUSTOMERS


MESSAGING AT EACH STAGE OF THE RECRUITING FUNNEL

INITIAL OUTREACH SHOULD BE FOCUSED ON A CANDIDATE’S INTERESTS

ONCE ENGAGED, FOCUS MORE ON THE TEAM’S PROJECTS, THE SPECIFIC JOB, GEOGRAPHY AND WORK CULTURE

DURING THE INTERVIEWING PROCESS, FOCUS MORE DEEPLY ON THE TEAM, INTERVIEWING TIPS, ETC.

FINAL OUTREACH AT THE OFFER STAGE SHOULD FOCUS MORE ON SELLING AND CLOSING


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Follow the candidate

Retweet or share their messages

Engage in conversation by commenting on their posts

Compliment their work

Share info that matches their interests

10 STEPS TO BUILDING A RELATIONSHIP


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Connect them with others who share similar skills and interests

Leverage a shared connection

Offer to add them to your talent network or community

Be patient with the candidate

Find opportunities to move the conversation offline

10 STEPS TO BUILDING A RELATIONSHIP


DO REVIEW A CANDIDATE’S SOCIAL PROFILES PRIOR TO ENGAGING THEM

DO UNDERSTAND IF A CANDIDATE IS ACTIVE OR PASSIVE

DO CONNECT AS A SUBJECT MATTER EXPERT, NOT A RECRUITER

DO OFFER SOMETHING USEFUL, SUCH AS ADVICE OR TIPS

DO INVITE THEM TO CONNECT, FOLLOW THEM, LIKE OR SHARE THEIR POSTS

5 SOCIAL MEDIA INITIAL CONNECTION DOS


DON’T SEND GENERIC OR LONG-WINDED MESSAGES

DON’T LEAD WITH A SPECIFIC JOB OPPORTUNITY

DON’T ASK FOR THEIR RESUME OR A REFERRAL

DON’T ASK THEM TO CHECK OUT YOUR CAREER SITE

DON’T STALK THEM

DON’TS OF CONNECTING ON SOCIAL MEDIA


FACEBOOK TWITTER GOOGLE+ LINKEDIN

83% 40% 37% 36%Source: Jobvite Job Seeker Nation Survey, 2014

WHICH SOCIAL SITE DO I USE?MOST POPULAR SOCIAL NETWORKS FOR JOB SEEKERS

OPEN WEB MAKES IT EASY TO IDENTIFY WHICH SOCIAL NETWORKS TO USE



CONNECTING VIA FACEBOOK

Don’t send a friend request without an established relationship

Send a direct message with info relevant to their interests

Invite them to follow or comment on your company’s page

Consider a separate ‘business only’ profile for recruiting outreach


New Message

To:

Hi PythonPete. I thought you might be interested in the recent big data analysis my company completed for NASA. Check it out on our company page ow.ly/x7...

SendAdd Files Add Photos Press Enter to send

PythonPete

CONNECTING VIA FACEBOOK


CONNECTING VIA TWITTER

Ask a question

Share an article and state your opinion

Thank people for every follow, retweet or favorite

Send a direct message if they follow you

Mention them in a tweet


2 They favorite or retweet

3 You follow them

You @techrecruiter 1h

Loved this post by @techgal. Point #3 is my favorite ow.ly/x7...

1 Send an initial tweet

I often share industry news and updates. Would love for you to follow me and comment.

To: @techgal

4 Send a direct message

CONNECTING VIA TWITTER


+1 and share other’s content

Add them to relevant circles

Host a hangout to discuss a relevant topic and introduce your connections to each other

CONNECTING VIA GOOGLE+


2 Click +1 and share his update

3 Add him to your Developer Circle

CONNECTING VIA GOOGLE+

Developer37

1 C++ Charlie shared an updateabout an upcoming conference 4

C++ Charlie

Don’t miss the conference next week. Hope to see all of you there.

Create a hangout and share with the Developer Circle

I’m hosting a GoogleHangout on the best online courses for learning new programming languages. My company’s CTO willbe there to answer your questions. Please join us.

CONNECTING VIA EMAIL


Start with a personal greeting

Discuss what's in it for them

Ask a question

CONNECTING VIA EMAIL

To Cc BccJavaJane

Hi JavaJane,

We've been following each other on Twitter and I really like how you share programming tips with a sense of humor. Thanks again for favoriting my tweet about the latest online Java training classes.

I'd really like to get your input on a blog post I'm writing about women in technology for IEEE. I think your perspective will be valued by their audience (over 30k readers each month) and will give you great exposure in the industry.

Do you have time for a 30-minute phone call on Monday? I'm open all day, so let me know what works for you.

Thanks,TechRecruiter

Send


— YOONIE KIM, RECRUITING LEAD, DROPBOX


BE PERSISTENT

USE MULTIPLE SOCIAL CHANNELS

USE PEERS TO ENGAGE CANDIDATES

DISTRIBUTE YOUR MESSAGES ACROSS SEVERAL DAYS

“I GET A 70% RESPONSE RATE WHEN I GET OUR ENGINEERS ENGAGED IN SENDING THE MESSAGE.”


Use tools like Dice’s Open Web to mine personal data

Save time later by investing more time up front with your hiring managers

Reserve time on your calendar for research

BUT WHAT IF I DON’T HAVE THE TIME?


· Increase in followers, favorites and retweets

· Increase in shares or likes by your targeted audience

· Participation in conversations

· Increase in the number of candidates you’re able to connect with offline

· Increase in followers, favorites and retweets

· Increase in shares or likes by your targeted audience

· Increased participation in conversations

PERSONAL ACCOUNTS COMPANY ACCOUNTS

WHAT DOES SUCCESS LOOK LIKE?


JOIN THE OPEN WEB COMMUNITY

Learn more at dice.com/openweb

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