media relations -- getting the message out
DESCRIPTION
Sandra Fernandez, Houston Public Library; Frida Villalobos, Houston Women's Center; Terri Ammerman, the Ammerman Experience -- talk media relations. How to pitch a story, get an interview, and what to do when you're caught off guard.TRANSCRIPT
Media Relations: Getting the Message Out
Sandra FernandezHouston Public Library
Frida VillalobosHouston Area Women’s Center
Media List
Update It PersonallyJust Ask
Who does that?Ask For Editorial CalendarsAsk For Advertising Kits (Demographics)
NetworkPay Attention -- Bylines, News Stories
Prepare
Do Your Research Create Backup Materials Use MultimediaCreate Sample Questions And Answers Choose The Right Spokesperson
Pitch It
Newsworthy; Is It News?Human Factor/Give Your Story A FacePersonalize The PitchBe SpecificShort Message, Get To The Point
Social Media
Use social media to connect“Listen” to what reporters are sharingInteract with them, build a relationship
Remember
Thank the reporter for running your storyBe aware of their deadlinesLearn AP Style
SUCCESS!
Control
Confidence
Credibility
Connection
What it takes to communicate effectively
1. Key Message
2. Key Message
3. Key Message
ExampleStory
IllustrationAnecdoteAnalogyCompelling Data
Memorable Line SOUND BITE
Make Your Points!Keys to successful message delivery