using social media to promote your name brand and message
DESCRIPTION
Gerrit’s workshop slides on using Social Media to promote your name, brand and message at the PSA East meeting on Thursday 25th March 2010TRANSCRIPT
Gerrit van DeventerSocial Media Coach and
Marketing Strategy Consultant
PSA East - 25 March 2010
“Using Social Media to promote your name, brand
and message”
Networking
Promoting
Advertising
Today's Objectives
• Social Networking Etiquette
• The Right Tools For You & Your Audiences• Using Social Media
Social Networks
Why facebook
Inside facebook Categories
• Inside facebook
• Inside Gaming
• App Data
• Page DataSource: www.insidefacebook.com
facebook Marketing
• Reports• Applications• Games• Events• Adverts
Source: www.insidefacebook.com
facebook’s own Fan Page
• Latest updates • Customer services• Q & A
Source: facebook Page
facebook User Statistics
• 400 million active users• 1 million mobile users• 35 million status updates /day • 5 billion photos uploaded / month• 3.5 million events / month• 20 million people join Pages / day• 70% of users is outside USA
Average User Stats• 130 friends• Active for 55 min per day • Participates in 3 events Source: facebook Page (“Resources” Tab)
facebook Growth during Jan 2010
• 13 – 17 (47%f 28%m)• 18 – 25 (31%f 52%m)• 26 – 34 (49%f 18%m)• 35 – 44 (37%f 42%m)• 45 – 54 (12%f 8%m)• 55 – 65 (16%f 36%m)
Source: www.insidefacebook.com
facebook Users by Age Group 2/1/2009
• 13 – 17 (12%)• 18 – 25 (43%)• 26 – 34 (23%)• 35 – 44 (14%)• 45 – 54 (5%)• 54 – 65 (3%)
Source: www.insidefacebook.com/facebook-global-market-monitor/
facebook Features
• Comments• Share• Stream Stories• Live Feed• Recent Friend Activity• Social Filtering• Single Sign On• Personalized Experience
facebook Category's
• Blogs & Bloggers• Desktop Applications• Devices• Entertainment• Events• Influencers• iPhone Apps• News• Reviews• Videos
Members Log in
Facebook Connect
twitdom.com
thetwitcleaner.com
truetwit.com
Thanks 4 Listening
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