using talent updates for success in 2014
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Wesley Hendriks
Recruitment Product Consultant
Alex Charraudeau
Media Solutions Consultant
Introducing Talent Updates December 2013
#TalentUpdates
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Source: De Academie van Arbeidsmarktcommunicatie
Three ways of sourcing direct
indirect
ind
irect
Positively influencing your
Employer Brand
Building relationships
Attracting the right
candidates
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3
“Continuously and systematically build relations with potential
placements, current placements and alumni with the goal of
identifying and creating mutual opportunities”
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Three facets for an efficient pipeline workflow
Prospecting
Developing
Search
Refine
Organise
Reach
Interest
Nurture
Build
Interest
Close
Reduction
in T
ime to
Hire
Sourcing
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Talent Updates: Keep building those relationships
Post updates to the feed of people who follow your company, right
from Recruiter
Focus on the right talent with powerful targeting
Instantly build relationships
with interested prospects
Surface candidates that are
ready make a move
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Join the team that is transforming the future. We are passionate about what we do.
Jobs at
Ariel Hsiao
Amazon
ABOUT Watch the video for a peek into the
fast-paced world at our headquarters.
Every day, our employees are
working on exciting projects that
make a real difference for our
customers.
Plus, we’re really excited to show off
our newly remodeled office space!
Check out the links below for more
about us:
Our Career Site ►
xyzCo 494794 followers
xyzCo
xyzCo
Manager
Todd Logan
VP of Finance
Emily Meinhardt
Account Executive
Hillary Carroll
Manager of Operations
Manager
Manager
Manager
Director of Human Resources
Director of Human Resources
Senior Manager
Senior Manager
Careers
71% of members are
interested in updates on
job opportunities from
companies they follow
83% follow 6 or fewer
companies
Company Followers are a highly valuable asset for
companies
They are your biggest fans, brand evangelists, and potential future hires!
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Followers are sharing your message with their
network
Your followers, fans,
members, connections will
see your content.
Good content will get Liked,
Shared and Commented on.
This may spread your content
further to their networks.
This is called social
amplification or Viral
Marketing
Organic
Earned
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Posting Content
Split job posts and content 80:20.
Short and sweet. 50 characters or less drives 28% more
engagement.
“Best of” and “Top 10” lists are in. They will increase
amplification by about 40%.
Ask questions. Want 50% more
comments? Then ask a question. Get it?
Over 2 billion updates are seen
weekly across LinkedIn.
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Follow your Brand guidelines
LinkedIn Confidential ©2012 All Rights Reserved 9
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Follow your Brand guidelines
1. How are we different?
2. How do I communicate as a consultant? Is it the same message as my
colleagues?
3. Do I have authority to speak about this subject?
4. What are our values?
5. What is our unique selling proposition?
LinkedIn Confidential ©2012 All Rights Reserved 10
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Another example
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Let’s see how it works
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Getting started: request access
from your Company Page admin
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Log in to Recruiter and go to the Talent
Updates page
Requesting
Access
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Click ‘Learn more’ to request access
(step 1 of 3)
Requesting
Access
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Company
Page admins
are listed here
Click ‘Request access’ (step 2 of 3) Requesting
Access
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Send the InMail request to Company
Page Admins (step 3 of 3)
Requesting
Access
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Company Pages Admins are notified of
requests
Requesting
Access
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You are notified in two ways when your
request is approved
19
Requesting
Access
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Posting updates and pipelining
from results
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Focus on the right talent with powerful
targeting
• Company Size
• Industry
• Function
• Seniority
• Geography
• Current Employee/ non-
Employees
Updates will be seen by company
followers
Posting an
Update
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Type the post, a preview appears, then
click share
Posting an
Update
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See who likes,
comments or shares
the post so you can add
interesting people to
your pipeline
Real time data on key
metrics & analytics
relating to the post
Real-time analytics show you who
responds so you can surface warm leads
Pipelining
from Results
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Your five next steps
1. Make Talent Updates a part of your social strategy
2. Designate one or two RPS seat holders to post updates
3. Start building your brand and accelerate your pipeline
4. Get inspired by our gallery of great updates:
http://lnkd.in/AllStarGallery
5. Post your company’s first Talent Update!
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